The Digital Sauce

The art of doing more with what you have: Maximising existing customers, data & channels for smarter engagement. Growth in 2025 isn’t just about expanding, it’s about optimising. With acquisition costs rising and retail budgets tightening, the most successful brands are the ones squeezing more value from what they already have: their customers, their data, and their existing channels. With it...

Customer expectations are shifting fast - and retailers can’t afford to stand still. In episode 08 of The Digital Sauce, we sit down with Moda in Pelle and Attentive to explore how brands are rethinking engagement strategies ahead of 2026. From turning anonymous visitors into known customers, to harnessing AI, SMS and email for hyper-personalised journeys, we unpack the tools, tactics and early le...

Join us for episode 07 of our vodcast series, 'The Digital Sauce', where we'll be bringing you conversations on camera with some of the industry's leading minds to discuss the latest insights, trends and topics they’ve been keeping bottled up. In episode 07 we're joined by experts from Shopify, Yotpo, and Visualsoft as we explore how unified commerce is helping top retaile...

In episode 06, we're joined by Walk London and Shopify to discuss how brands can craft a compelling online experience that pushes the needle on conversions and builds lasting connections with your customers.

In episode 05, we’re joined by Grenade to discuss how retailers can transform a single promotion into a powerful, long-term strategy by using multiple marketing channels to reach and engage customers, boost brand loyalty, and drive lasting results.

In episode 04, we're joined by Leader Online & ASK BOSCO ®, to discuss the role of artificial intelligence in both eCommerce and marketing, and uncover how forward thinking retailers are adopting tools to assist in every aspect of the customer journey.

In episode 03, we're joined by Klaviyo & REVIEWS.io , to unravel the importance of personalisation within a marketing strategy, it's role in consumer confidence, and why it could be the deciding factor between a customer choosing yourself or your competitor.

In episode 02, we're joined by TikTok Shop & Unsociable to dive into how social platforms are quickly becoming the go-to shopping destinations for consumers. We take a deeper look into the game-changing impact TikTok Shop has had on the world of social commerce as a whole in the past year, and myth bust the views on the platform's purpose as a 'Gen Z playground'.

Listen to the very first episode of our new vodcast series, The Digital Sauce, where we unpick the role consumer confidence plays in the battle of voucher codes over brand loyalty, alongside retail giant, sportsshoes.com & Pion.