The Digital PR Show

Most businesses have a website. Fewer have one that's actually bringing in clients. In this episode, Vanessa sits down with Web Project Manager Alli Scammell and Marketing Content Specialist Tasha Watson to talk about what it really takes to turn your website into a marketing tool. They cover what's usually missing, how to write for both people and search engines, when to rebuild vs. refre...

What does it actually look like inside an AI-enabled PR agency? And what is Digital Authority? In Episode 7 "How We Work Now: AI, PR, and What's Next at CIPR" of the Digital PR Show, CIPR CEO Christina Pilarski and AI specialist Kendel Lavallee get honest about what's changed since the agency went AI-enabled, what most people get wrong about working with an agency that uses AI, a...

What's the difference between a post that gets 400 views and one that gets 36 million? In Episode 6 of the Digital PR Show, Content That Converts: A Real Talk on Social Media Strategy Scott Timmons, CIPR's Owned Media Manager, breaks down exactly what separates content that converts from content that disappears. He gets into what social media algorithms actually prioritize in your videos,...

SEO in 2026 looks nothing like it did even two years ago. With 61% of internet traffic now coming from bots and AI tools instead of humans, the rules have changed. In this episode, Peter Pilarski and Rick Alvarez break down what's actually working right now. You'll find out why your number one Google ranking might mean nothing to ChatGPT or Claude, why content pillars beat keyword stuffing...

Is PR still relevant in 2026? Not even close. In the 4th episode of The Digital PR Show, Vanessa Arrate talks with CIPR's Ryan O'Donnell and Christian Oldale about why PR isn't going anywhere, it just evolved. They get into the "AI slop" problem drowning out genuine brand stories, why most influencer marketing feels robotic (and what actually works), and the mistakes businesses make when they're l...

Trust is everything in business, but what does it actually look like in practice? How do you build authentic brand credibility from the ground up, and how is AI changing the way we establish trust with clients and audiences? Join host Ryan O'Donnell alongside PR strategists Christina Pilarski and Kendel Lavallee as they dive deep into the foundations of brand trust and authenticity. This episo...

The world of search is changing faster than ever. Google's dominance is being challenged, AI-powered search tools are reshaping how people find information, and traditional SEO strategies are evolving into something entirely new. So what does this mean for your business? Join host Peter Pilarski alongside experts in the field Casey Cleary and Andrew Widdall as we dive deep into the evolution f...

Welcome to Season 2 of The Digital PR Podcast! We're kicking off this milestone season with a special look back at 15 years of CIPR Communications. What does it take to build a thriving PR agency when competitors are shrinking and AI is fundamentally reshaping the marketing landscape? Join our co-founders Christina and Peter Pilarski alongside team member Kendel Lavallee as we reflect on build...

In an era where AI is reshaping communications and digital interactions dominate business relationships, trust has become the cornerstone of successful PR. But what does trust actually look like in practice, and how do you build authentic brand credibility from the ground up? Join host Christina Pilarski alongside PR strategists Kendel Lavallee and Ryan O'Donnell as they dive deep into the fou...

The traditional PR pitch is dead—or is it? In a world where journalists are drowning in generic outreach and AI-generated content floods their inboxes, getting media coverage has never been more challenging. But what if AI could actually be the solution rather than the problem? Join host Christina Pilarski with PR strategists Ryan O'Donnell, Kendel Lavallee, and agility expert Jay as they reve...

In this episode, Christina Pilarski sits down with Ryan and Juan from CIPR Communications to explore how AI is fundamentally transforming public relations—from owned media and SEO to content “spider webs” and ethical regulations. Learn real-world use cases, time-saving workflows, and expert tips to help your agency stay ahead in the AI-driven PR landscapeAI, PR, DigitalPR, ContentStrategy, OwnedMe...

In this episode of The Digital PR Show, host Ryan O'Donnell is joined by Christina and Peter Pilarski for a lively, thought-provoking conversation on the resurgence of old-school PR values in today’s AI-driven world. Together, they explore how authenticity, leadership, and storytelling are reclaiming their place at the core of brand building—just like in the early days of the digital revolutio...

In Part 2 of our deep dive into digital PR and conversions, the CIPR Communications team takes the conversation to the next level—exploring how changing consumer behavior, AI, and multi-channel strategies are reshaping what it means to convert. From Haytham’s insights on evolving website interactions to Christina’s process-first mindset, and Jay’s AI-fueled lead generation tactics, this episode un...

In Part 1 of this dynamic conversation, the CIPR Communications team explores how digital PR and AI tools are transforming lead generation and the broader world of public relations. From podcast and influencer pitching to AI-driven research, SEO, and thought leadership, the team shares real-world insights into how blending traditional PR with modern digital strategies is reshaping the way brands b...

In this episode of the Digital PR Show, Christina is joined by Laural and Mike for an insightful conversation on the evolving landscape of social media and digital PR. Together, they unpack the rapid changes in content creation, from the rise of video to the integration of AI tools that streamline processes while amplifying authenticity. The team shares real-world examples of how they leverage AI,...

In this episode, Peter, Christina, and Caron dive into how CIPR Communications has evolved over the last 15 years—blending PR, marketing, and AI to deliver more value, faster. From press releases powered by AI to quarterly strategies and smarter client engagement, the team shares real insights on embracing change, leading with tech, and staying ahead in a rapidly shifting industry.