The Digital Marketing Podcast by Exposure Ninja

The time has finally come. Google has released AI search to the public . They’re calling it AI Overviews . We've been waiting for this moment for a year — ever since Google started testing the Search Generative Experience (SGE) in Search Labs.  We were the first agency to share how to rank in SGE publicly, and now we’re sharing how you can rank in Google’s AI Overviews . This is a podcast you...

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Lucy King, and we talk about: How a huge Google leak confirms some juicy SEO theories JoJo Siwa's "Bad Girl" rebrand Are Google’s AI Overviews spreading misinformation? Timestamps 02:21 – Story 1 – How a huge Google leak confirms some juicy SEO theories 27:58 – Story 2 –...

Do your Google Ad campaigns leave you wanting more? Well, Google’s Performance Max ads may be for you. Google likes to tell people that Performance Max ads are just plug-and-play, but we know you can get more from them by using a clever strategy. In this video, we share some of the winning Performance Max strategies we use with clients so you can get the most from your ads. Watch the video instead...

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Annabelle Baugh, and we talk about: Tim's AI Corner: Google launches SGE/AI Overviews.  The Art and Science of Weather-Based Marketing  Lessons from On The Beach's Sunny Circles Timestamps 02:58  – Story 1 – Tim's AI Corner: Google launches SGE/AI Overview...

Google just announced 4 new updates which are absolutely HUGE for search. Any business that is marketing using search or PPC (which should be all of you) needs to understand what these changes are about because they are going to have a serious impact.  This is not a drill This is the change to Google that we have been talking about (and warning about) for over a year now.  Today we’re go...

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Gustavo Uy, and we talk about: Apple Apologises for Crush Advert The Ordinary Push Science in Ads Tim’s AI Corner: GPT-4o Timestamps 02:36 – Story 1 – Apple Apologises for Crush Advert 20:45 – Story 2 – The Ordinary Push Science in Ads 35:21 – Story 3 – Tim’s AI Corner:...

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Danielle McMullen, and we talk about: Marketing Lessons From Donald Duck's Birthday Aldi's Mammoth Social Media Presence Tim's AI Corner - Apple and AI Search Updates (SGE and Meta) Timestamps 02:38  – Story 1 – Marketing Lessons From Donald Duck's Birthday 15:14– Sto...

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Rebecca Pilkington, and we talk about: Vegan Brand Makes an AI Email Error YouTube Trials Pause Ads AI Search Updates (SGE and Meta) Timestamps 02:57 – Story 1 – Vegan Brand Makes an AI Email Error 17:13 – Story 2 – YouTube Trials Pause Ads 26:00 – Story 3 –AI Search Updat...

Can generative AI tools like ChatGPT write marketing content as well as human writers? Of course, we're a bit biased towards the human writers, but we're also incredibly bullish about the potential of AI in the marketing space. We're obsessed with testing AI tools to see which is the best at different marketing tasks. Today’s video and podcast share the results of those tests, with examples of the...

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how content marketing works - and how you can use it to earn bankable. Enjoy! Watch the video instead: exposure.ninja/content-101-rewind Get a FREE review of your website:  exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/274/ You May Also Enjoy… How to Rank in Google’s Search...

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Emma Davies and Ruta Sudmantaite, and we talk about: Tesla Firing 40 PPC Marketers Heinz and Barbie Collab LinkedIn and the London Marathon Timestamps 04:24 – Story 1 – Tesla Fires 40 PPC Marketers 11:49 – Story 2 – Heinz and Barbie Collab 25:15 – Story 3 – LinkedIn and the London Marathon...

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Hubspot does extraordinary digital marketing - and how you can too. Enjoy! Watch the video instead: exposure.ninja/hubspot-rewind Get a FREE review of your website:  exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/278/ You May Also Enjoy… How to Rank in Google’s Search Ge...

Are you giving people the ick? Well, not you personally, but your business. Are people getting the best first impression of your business, or are they deciding you're not for them before giving you a chance, based purely on your website? This happens to a huge number of businesses - B2B and B2C - but there are certain areas of your branding and positioning that, with some minor adjustments, can tu...

This episode is a re-upload of a classic, but still highly relevant, podcast episode about why your landing pages aren't converting (and how to fix it). Enjoy! Watch the video instead: exposure.ninja/pages-dont-convert Get a FREE review of your website:  exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/261/ You May Also Enjoy… How To Convert the 90% of Website Traff...

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: GA4 dropping ‘conversions’ F1 team's event marketing Almost half of British consumers spend extra on high-quality products Timestamps 2:37 - Story 1 - GA4 drops ‘conversions’ 17:15 - Story 2 - F1 team's event marketing 41:35 - Story 3 - Almost half of British consumers spend extra on high-q...

For many businesses, ranking using local SEO can be an absolute game-changer . But, it can also be tricky . Especially if you’ve got lots of different locations, and you want to get each location visibility in search for its local area.  Local SEO has its own rules , and you need to create a separate local SEO strategy for each location you want to target. This can feel very overwhelming . Wh...

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week Andy joins us for the podcast, where we talk about: Google's recent algorithm update Google testing SGE in the UK and considering charging for search Hubspot relaunches its CMs as the AI-filled Content Hub Timestamps 2:10 - Story 1 - Google's recent algorithm update 20:40 - Story 2 - Google testing SGE in...

This episode is a re-upload of a classic, but still highly relevant, podcast episode about the best B2C marketing strategies for 2024. Enjoy! Watch the video instead: exposure.ninja/b2c-2024 Get a FREE review of your website:  exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/294/ You May Also Enjoy… How To Triple Your Leads in 2024 exposureninja.com/podcast/307/ How...

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Monday.com does digital marketing and how you can too. Enjoy! Watch the video instead: exposure.ninja/b2b-strategies-2024 Get a FREE review of your website:  exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/298 You May Also Enjoy… Is Google KILLING OFF SGE? https://exposur...

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week Daisy joins us for the podcast, where we talk about: - OpenAI’s New Voice Cloning AI  - The Smart (And Evil?) Mobile Game Conversion Funnel - Costa's Hot Milkshakes Timestamps 01:51 Story 1 - OpenAI’s New Voice Cloning AI  16:49 Story 2 - Costa's Hot Milkshakes 29:25 Story 3 - The Smart (And Evi...

Let’s be honest. As a B2B marketer, lots of the cookie-cutter content marketing advice you find online is not going to be that helpful. Your audience is smart . If you’re just churning out generic rubbish, your audience will lose a bit of respect for you. And of course, for most B2B companies, the goal isn’t the quantity of leads, it's the quality of leads. Quality content delivers quality leads ....

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Monday.com does digital marketing and how you can too. Enjoy! Watch the video instead: exposure.ninja/monday-rewind Get a FREE review of your website:  exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/209 You May Also Enjoy… Mailchimp Marketing Deep Dive https://exposureni...

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week, we've no Tim, but we still have several marketing stories, including: - Google Has Launched the Search Generative Experience (Kinda) - Branding Lessons from Impossible Foods Switch from Green to Red - Implications for Marketers after Reddit's IPO Timestamps 00:00 Welcome to the Dojo 01:13 Story 1 - Googl...

If you’re a business that sells to different types of customers, marketing to these different buyer personas at the same time can feel like a challenge. With some careful thought and strategy, you can hit your buyer personas where they convert. Watch the video instead: https://www.youtube.com/watch?v=sbtMeMTcb2c Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show...

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can copy this highly-successful SEO and content marketing strategy. Enjoy! Watch the video instead exposure.ninja/615-increase Get a  FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/288/ Get a FREE copy of How To Get To The...