The Digital Marketing Podcast by Exposure Ninja

The search landscape is evolving dramatically, with Apple potentially dropping Google as Safari's default search engine — which could redirect billions of daily searches to alternative platforms. During testimony in Google's antitrust case, Apple's Senior Vice President Eddie Cue revealed that Safari searches are declining for the first time in 20 years, suggesting Apple might end its long-standin...

ChatGPT's new shopping update has arrived, and it's transforming how consumers discover and compare products online — creating unprecedented opportunities for forward-thinking marketers. With the feature available across both free and paid versions, ChatGPT has introduced a visual product carousel that directly challenges Google Shopping and Amazon — but without paid placements (for now)....

The digital marketing strategy behind Rocket Mortgage's $5.1 billion success reveals surprising strengths and weaknesses, creating unprecedented opportunities for forward-thinking marketers. While their revenue grew 34% last year, their approach contains a critical flaw that's costing them millions in potential growth despite spending $824 million annually on marketing. For businesses targeting hi...

Google's AI Overviews are reshaping search results pages, while ChatGPT's monthly users have nearly quadrupled to 41 million in just six months — creating both challenges and opportunities for forward-thinking marketers. While these changes are dramatic, there's a crucial distinction emerging: commercial search traffic remains remarkably stable. Google's own executives report &quot...

This is a BONUS EPISODE of the Digital Marketing Podcast by Exposure Ninja --------------- The marketing landscape is becoming increasingly automated and impersonal — yet consumers are longing for authentic connections before making major purchasing decisions. This disconnect creates an unprecedented opportunity for forward-thinking marketers willing to take a radical approach: putting humans back...

Welcome to The Dojo, a search marketing news podcast for goal-driven marketing leaders, hosted by Exposure Ninja, featuring Charlie Marchant (CEO) and Dale Davies (Head of Marketing). "Sorry, you can’t sprinkle some experiences on your web pages." Google just dropped a bombshell statement claiming "you can't add E-E-A-T to your website" — but this widely misinterpreted comm...

Is your website failing to convert visitors into customers? The problem might be deeper than you think — and it could be costing your business significant revenue every day. For most businesses, your website is your single most important marketing asset . Yet many marketing leaders struggle to pinpoint exactly why their sites underperform or how to effectively advocate for redesign investment with...

Google's new AI Mode is revolutionising search results — and marketing leaders must adapt their strategies now to maintain visibility and traffic. Currently in US labs testing, AI Mode completely transforms the traditional search experience by providing fully AI-generated answers rather than the familiar "10 blue links" we've relied on for decades. For B2B marketing leaders responsible for lead ge...

eCommerce giant Sephora has built a $7.2 billion brand with masterful traditional search dominance, but they're making a critical mistake that could cost them millions in the emerging AI search landscape. While Sephora excels with 18 million monthly organic visits and prime rankings for competitive keywords, our analysis reveals they're almost completely invisible in AI search results — le...

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- Email marketing continues to deliver the highest ROI of any digital channel in 2025 — but only for marketers who understand the critical shifts transforming this landscape. While many marketing leaders report diminishing returns from their email efforts, forward-thinking teams are leveraging new approaches that genera...

NOTICE — I tried to do this as an audio-only recording, but it doesn't make sense unless you see what I'm screen sharing. If you want to watch the video properly, visit exposure.ninja/ai-mode to watch the video on YouTube instead. --------------------- The search landscape is evolving yet again, with Google launching AI Mode – a direct response to emerging AI search tools like Perplexity that thre...

The search landscape is evolving beyond Google, and Perplexity.ai is emerging as a powerful new player for high-value audiences — creating unprecedented opportunities for forward-thinking marketers. While still smaller than Google at 15 million monthly active users, Perplexity's audience is exceptionally valuable: 30% hold senior leadership positions and 65% work in high-income white-collar pr...

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- To dominate digital visibility in 2025, you'll need a proven PR strategy focused on three critical elements: - Your narrative authority - Your data-driven approach - Your multi-channel amplification With AI-generated content flooding the internet, Google's Search Generative Experience changing discovery, and j...

Google's dominance is being challenged for the first time in over a decade, and forward-thinking marketing leaders are capitalising on this pivotal moment. ChatGPT has rocketed to 300 million weekly active users by December 2024 — growing 50% in just four months — whilst Google searches are declining in key markets. This shift isn't just reshaping user behaviour; it's creating remarkab...

The marketing playbook we've relied on for years is transforming faster than ever, and I'm seeing opportunities that simply didn't exist before. While Google still dominates with 90% of global search market share, the way people discover content has fundamentally shifted – they're now having multi-platform conversations about products and services across Google, ChatGPT, Reddit, Ti...

I saw SEO change more in 2024 than I ever expected, and in 2025 it’s going to be even bigger. Google might still have 8.5 billion daily searches, but OpenAI’s ChatGPT is catching up quickly with 1 billion daily messages (January 2025). Not only is Google facing a wave of new platforms — it’s also contending with agentic AI, where your audience isn’t even doing the searching themselves anymore. If...

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- To hit your ambitious marketing goals this year you'll need to have three things perfected: - Your branding - Your positioning - Your marketing With consumer expectations constantly evolving, AI tools eating into Google's share of search, and social platforms becoming many people's natural go-to search eng...

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- Let's be honest: marketing in 2025 feels like navigating a constantly shifting landscape. Every week brings fresh challenges — new AI tools reshape search behaviour, social platforms pivot their algorithms, and just when you think you've mastered your PPC creative and ad budgets, Google drops another game-chan...

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- Here's what most marketers are missing about SEO in 2025: while everyone's rushing to AI tools and ChatGPT, the real search opportunity is still happening exactly where it always has been – on Google. We've analysed the latest search data, and here's the data-driven truth: Google still dominates with a...

SEO has become a zero-sum game. There are only a certain number of slots in any search results page, and claiming one means displacing someone else. In 2025, throwing a few AI-generated articles at your website won't cut it — you need a comprehensive strategy. We know what it takes to win these positions. We do it for hundreds of clients worldwide every month, even in the most competitive mark...

The following is a BONUS EPISODE , hosted by Exposure Ninja's CEO, Charlie Marchant. ---------- Here's what most marketers are missing about Paid Search in 2025: while everyone's rushing to AI tools, the real transformation is happening right under their noses. We've analysed hundreds of campaigns, and here's the data-driven truth: mobile now drives 75% of all ad spend. Perform...

I've uncovered something fascinating in the digital marketing world, and I need to share it with you. I'm diving deep into Hims.com – a company that's literally spending half its revenue on marketing and making it work brilliantly. We're talking $182 million in a single quarter, 77% year-over-year growth, and yes, they're still turning a profit. But here's what really got m...

Digital advertising is becoming increasingly competitive and costs are rising. It's crucial that you know how the field is changing and how AI and automation might be the key to maximising your ad spend and increasing your ROAS. In this podcast, I cover: - How to analyse your market's ads - How to create ad creative using AI tools - Why data collection is only going to increase in importance - How...

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- Here's what most marketers are missing about content in 2025: while everyone's rushing to implement AI content tools (like copy.ai and Jasper), the reality of what's actually driving results looks completely different. In a recent strategy discussion, three of Exposure Ninja's leading marketing experts...

Join Charlie Marchant, CEO of Exposure Ninja, and Dale Davies for a deep dive into some bold marketing predictions for 2025. From the meteoric rise of AI search platforms to personalised search results and evolving consumer behaviours, they explore how these shifts will fundamentally change digital marketing strategies. With 45% of US and 29% of UK users already embracing generative AI search, the...