The Digital Marketing Podcast by Exposure Ninja

Heard about the Skyscraper technique in online marketing but never tried it out? Had a go at using it but didn’t get results? Then this episode of the Exposure Ninja Digital Marketing Podcast is for you! Listen to our chat with Paul Kortman of nomadtogether.com on how this relatively new approach to link building can be pulled off effectively to benefit your website’s visibility. In essence, the S...

Presentation is something that is more prevalent in online marketing than you might assume. Whether you’re presenting a product, an aspect of your company, or the business as a whole, getting your point across successfully and in the right way is a key factor in successful customer engagement. Voice coaches know exactly what it takes to inspire people through the spoken word, so in this podcast ep...

Like so many other areas of SEO and content marketing, anchor text is all about relevance to your brand and value to your audience. When done right, anchor text plays a major role in the online visibility of your website, meaning you risk being behind plenty of competitors if you don’t utilise it. However, going in all guns blazing without knowing your stuff could prove ineffective or even costly...

Success stories. As an entrepreneur or small business owner looking to carve your own path to prominence, success stories are something you should be paying VERY close attention to. They’re not unattainable, irrelevant tales, and they’re certainly not just another business bragging about its big numbers and rise to fame and fortune. They’re paths to success that always, without fail, hold some kin...

  Every business has to start somewhere and establish its own corner of a market to succeed. But that doesn’t mean you can’t assess and take pointers from those who have been in the game for much longer. And who better to learn from than those businesses that absolutely dominate their market? Sure, they may have a budget or online footprint that allows them to do things you can’t right now, b...

The world of conversions and website optimisation may seem like a purely technical field, with little scope to let your imagination flow. That’s what many digital marketing companies may suggest, too, with a heavy focus on statistics and data-driven decisions. But as you’ll know by now, the Exposure Ninja team are not your average digital marketers and SEO gurus. As well as tried and tested ideas...

Understatement alert!!! Accountants aren’t known for their creative marketing. But in this episode, we talk with Diane Gardner who has relabelled herself a ‘tax coach’ in order to position her business completely separately to the crowd.  She shares the process that she went through to find her unique angle, and how it’s enabled her to use content and authority marketing to build a brand arou...

Podcasting is one of the fastest growing media channels, and you might have wondered how to tap into this relatively new advertising platform to get in front of your target audience, either as a podcast guest, host or show advertiser. In this episode, Rob Greenlee from podcast platform Spreaker shares his insights on where podcast advertising is at now, and where it’s headed. Rob has been in podca...

So many startups treat the pursuit of funding as their primary goal, rather than creating a profitable marketing funnel that allows them to scale. Jessica Mah, CEO of inDinero, has done both and learned the hard way that, when it comes to growth, nothing beats a profitable business with a scalable marketing funnel.  In this episode, she takes us through inDinero’s story from inception to succ...

If you’re a small business taking on large competitors, here’s a marketing case study that you’ll find fascinating. In a market dominated by huge blockbuster novels and multi million dollar promotion budgets, there’s an undercurrent of very successful underground ‘niche’ authors. No surprises there, you might think. What *is* a surprise though is how groups of these authors have turned to collabor...

Heard of Influencer Marketing but not sure how to get started? Have you looked longingly at those Instagrammers, YouTubers or other social media influencers and wondered how you could get them talking about YOUR business? In this episode, Tim is joined by one of Exposure Ninja’s influencer marketing experts, Stacey Overton. They discuss how to get started with Influencer Marketing and walk you ste...

Our guest in this episode has built a network of websites which now totally dominate his market online. Not just on Google search, but on every social channel. If you’re in the market for online drum lessons, you cannot fail to end up on the Drumeo email list, and we bought in Jared Falk to talk about how he’s built the brand using organic and paid traffic. We discuss how he’s grown the website, c...

Perry Marshall is digital marketing royalty and in this episode, we discuss how to apply the 80/20 principle to your digital marketing efforts to multiply the results of your marketing time and energy whilst reducing time spent on low-value work. You’ll also learn how your customer base would support an additional premium pricing option that can generate significantly more profit than your base pr...

Alison May has built Brocante Home on the back of a very clear manifesto. In fact, her manifesto is so clear that she actually released it to her audience as a way to clearly establish the purpose of her site. In this episode, we dig through Alison’s growth story so far and hear how she’s grown the Brocante Home, courses and membership, all without ever being ‘sales’. She shares how her authentici...

This episode’s guests are content marketing duo Andrew and Pete. Known for their fun approach (no boring, corporate-speak buzzwords here!) and liberal use of emojis, we discuss how brands can develop their own ‘Content Stamp’ and use it to make every piece they write more engaging and more effective at driving traffic, sales and familiarity. They also share how they organised and promoted their fi...

Steph Douglas built eCommerce store Don’t Buy Her Flowers off the back of the success of her ‘warts and all blog’.  In this episode Steph takes us behind the scenes of the store’s growth to explain how she used the popularity of the blog to drive sales in the store, designed the brand, built the social media and email marketing channels, and even used being publicly labelled as a ‘bad parent’...

Our guest this week shows that whatever your story is, you can find a way to use it to grow your business and build a closeness with your audience. Ryan Stewman has been to prison - not once but twice - and not because he forgot to pay tax. No, his offenses were related to guns and drugs. But in this episode, you’ll hear how he’s used that background to build authenticity and discover why he’s not...

In the second of the two-episode series, Tim and Todd discuss the process Todd used to build and refine FinancialMentor.com’s content to give it the unbelievable rankings it enjoys against some of the World’s biggest financial companies. If your website is full of fragmented, unstructured and variable quality posts, the process that Todd takes you through will help to clarify exactly what needs to...

Todd Tresidder runs FinancialMentor.com and brings in 200,000 monthly visitors. If you’re sat in front of a computer, put the site’s URL into SEMRush and check out the rankings his site has. How has he achieved these rankings? By creating a series of calculators and tools for his audience, in addition to writing very long form, in-depth posts to help his visitors address the top questions and prob...

Social Media Examiner is considered by many to be the World’s #1 authority on social media, and Erik manages their own social media. In this episode Tim and Erik talk about how to use your social channels to build a community around your business, to increase your reach and build relationships with your followers on a much deeper level than just using it as a broadcast platform. Erik also takes us...

In this episode, Tim is joined by Kyle Racki of SaaS company Proposify to discuss how they have grown their organic visibility using blogs and content marketing to the stage that they’re picking up 200-300 signups per day, and growing 150% per year. Kyle takes us through his outreach process, gives us his advice for choosing where you want to be featured online, and how they found the content topi...

Pascal Culverhouse is the type of guy you pray your competitors aren’t. His company Electric Tobacconist sells e-Cigarettes, which (because it’s tobacco) is a market where paid ads are practically impossible to run. This means that everyone - brands AND retailers - is using SEO as their primary traffic generator. This, combined with the fast growth in the vertical, makes it uber competitive. ...

This episode is a must-listen if you sell to people who are passionate about your topic OR you run (or are thinking of running) an online membership. Unless you love horses, you have probably never heard of the Parelli Savvy Club, but what Jerome Love and the team at Parelli have been doing over the years is incredible: they’ve built a hybrid online/offline membership site with tens of thousands o...

Traditional PR is something that we don’t talk about much on the Exposure Ninja podcast because we are primarily focussed on the Internet and therefore Online PR. But in this episode, Christina Nicholson of Media Maven explains how businesses can tap into the authority and credibility generated by ‘regular’ PR.  We also discuss what TV and media editors are looking for, and the mistakes...

In this episode, Nic Tuxford and Tim talk with Marie Haynes, Google Penalty expert, about the Fred update, how to avoid and recover from penalties, and the difference between good and bad links. We cover how usage metrics can impact your site’s ranking, why the days of Private Blog Networks are numbered, and how to future-proof your SEO. This was a fascinating episode and Marie gives some great ad...