The Digital Marketing Podcast by Exposure Ninja

Welcome to another episode of the Exposure Ninja Digital Marketing Podcast! Today, we go behind the scenes of one of UK’s best content marketing campaigns of 2018 and, incidentally, one Exposure Ninja is proud to be behind. This campaign was shortlisted for two UK Search Awards in the “Best Use of Search – Finance” and “Best Use of Search – B2C” categories. With us today on the podcast is Exposure...

Google’s recent changes around the Medic and Birthday updates are all focused on E-A-T, which stands for Expertise, Authority and Trust. In short, E-A-T are guidelines that help measure and assess businesses’ legitimacy in their field, and grant them visibility accordingly. E-A-T is a total shift in how Google recognises and rewards websites’ authority, so it’s really important when working on you...

In this week’s ‘behind the scenes’ episode of the Exposure Ninja Digital Marketing Podcast, Tim is once again joined by Lozz Newton, Facebook Ad wizard and podcast fan favourite! This week, Lozz chats to Tim about two Facebook Ads  client campaigns that he ran. The first is a board game company that was running a Kickstarter for a new game they were launching -- with a target of £100,000 to r...

In this week’s exclusive ‘behind the scenes’ episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the head of Project Management, Nic Tuxford. Nic heads up our team of awesome project managers, who are the beating heart of all of our client campaigns. This week, Nic takes us behind the scenes of an incredible eCommerce client campaign -- we’ve been working with these guys for...

We've had a lot of feedback from you guys that you really enjoy the podcast episodes where Tim talks to the ninjas who work here at Exposure Ninja, so in this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is very happy to welcome our very own Lozz Newton back to the podcast airwaves! For the next few weeks, we'll be taking you behind the scenes of some of our most successful...

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Aaron Krause, the marketing behemoth behind Scrub Daddy — America's favourite sponge and Shark Tank's most successful product ever ! Aaron has built the Scrub Daddy brand into something quite extraordinary — 40% market recognition in the US and he recently sold over half a million sponges in Germany, in a sing...

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Greg Gifford — one of the world’s foremost experts on local SEO, VP of search at DealerOn and the official SEO Guru for SEMRush Academy. This week, Tim dives into the fascinating world of local SEO with Greg, who shares his expertise on how to increase your visibility in local map listings, how to increas...

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by fellow ninja, Stacey Overton, and together they interview Jennifer Hamley of Jennifer Hamley England -- an award-winning British bag company selling ‘Statement Handbags for Inspirational Women’. Tim and Stacey dive into Jen’s marketing strategy and find out how a bag company that’s only two-years-old has manag...

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we’re talking about how to get traffic and sales from Reddit with Brent Csutoras of PeakActivity and Search Engine Journal fame! Now, if you’re anything like us, you probably think that Reddit is just an old skool, slightly geeky corner of the internet where you find all sorts of random stuff, from x-rated pics to in-jokes and...

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Colin Gray of The Podcast Host, a platform dedicated to teaching you ‘how to podcast’ — from setting up a podcast and what equipment to use, to growing your audience and getting your episodes ranking. While Colin is a bonafide podcast expert, we’ve actually got him onto the show to talk about Content Marketing...

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Louise Doherty from PlanSnap , an app that helps you make plans quickly and get together with friends with the tap of just a few buttons. Now, Louise actually got the idea for PlanSnap whilst working on a ridiculously successful influencer marketing campaign for ASOS. So, in this episode, not only does Louise...

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Daniel Siden from Lightvert , a media technology company developing awesome new outdoor advertising technology that you can only see in your eye — it’s pretty futuristic stuff that we’ll let Daniel explain in more detail (and more eloquently) in the podcast! But, despite the total mind-blowing, Star Trek-esque...

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we’re delighted to welcome one of our hardcore fans, Hemmel Amrania, who’s been listening to us right from episode one! But Hemmel is no ordinary fan, after listening to our content and attending one of our online SEO courses , he decided to set-up his own business in his spare time which he very quickly grew, making £4K profi...

NOTE: We apologise for Madhav’s sound quality in this episode - we’ve done our best to clean it up but you may need to listen a little harder than usual on this one - but it's totally worth it, we promise! In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the head of content marketing at Hubstaff, Madhav Bhandari. For those that don’t know, Hubstaff is an onl...

We made it to 100 episodes! Firstly, we want to say a huge ninja thank you to everyone that’s helped us to reach this mega milestone, from the guests we’ve had on over the last 18 months who’ve shared their stories and knowledge, to all of our loyal listeners, thank you for being with us and long may it continue! To celebrate our 100th episode we decided to do something a little different… There a...

“All it takes is faith and trust, but the thing that’s a positive must, is a little bit of (Disney marketing magic) pixie dust!” Boy, are we excited for this week’s instalment of the Exposure Ninja Podcast as we welcome a living legend, Lee Cockerell, the former Executive Vice President of Walt Disney World Operations. In this episode, Lee and Tim discuss the marketing processes that Disney used w...

"Get featured on the world’s largest websites and turbocharge your rankings for FREE" - sounds too good to be true right…. But it’s not only 100% possible, it’s what we do for our clients. Every. Single. Day. It’s also why our book How To Get To The Top Of Google is the No.1 Bestselling Digital Marketing title EVER and has helped tens of thousands of business owners and marketing managers get to g...

Running online contests are a great way to generate some serious visibility for your brand. Hosting a prize draw or competition on your blog or social channel is a cheap and effective way to increase website traffic, grow your email list, supercharge your social followers and boost brand awareness, but there are a few things to consider before you dive in! On this week’s episode of the Exposure Ni...

Webinars. Online seminars, usually streamed live online, that you can tune into from anywhere in the world. They can be used to share expert knowledge, teach others how to do a particular task or solve a problem, but most importantly, webinars can be used as a great lead generation tool. In this episode, Tim is joined by his namesake, Tim Paige who has run over 1,200 webinars in the last four year...

If you’re a small business competing in a crowded market you need to do something to cut through the noise and make yourself stand out from your competitors. Sounds simple right, but those of you competing in a popular niche will know that EVERYONE is trying to cut through the noise, and finding that unique USP isn’t always as easy as many marketers make it out to be! Luckily, this week’s podcast...

Hands up who’s down with the kids and uses Snapchat? Ok, keep your hand up if you’ve ever used Snapchat for your business? No, us neither… Nowadays, simply selling to your audience on social media is boring and won’t garner the kind of engagement that you want and need to succeed. You need to entertain your audience in order to get them engaged enough to care about you and your message. Enter Snap...

This week on the Exposure Ninja Digital Marketing Podcast we're super excited to welcome the founder of the journalist enquiry service, Help a Reporter Out (HARO) , and current CEO of ShankMinds and The Geek Factory Inc. , Peter Shankman. Peter started his career in PR and after building up a considerable contact list (and a reputation in the industry for being the go-to guy for a connection) he l...

Are you one of those business owners feeling super frustrated with Social Media and thinking it’s a complete waste of time? For many businesses, their choice of marketing activity is about what makes them the most money, fast, with Social Media often perceived as a ‘softer’ or ‘longer term’ strategy than something like PPC. But if used correctly, Social Media can be a fantastic platform to engage...

Subscription boxes are a very popular marketing model at the moment. T here’s likely a subscription box for absolutely anything you can think of. Dog food? Beauty products? Dive bar shirts? Chakra-aligning hippie paraphernalia? Yep, there’s a subscription box for all of that. This week on the Exposure Ninja Digital Marketing Podcast, Tim meets with Michael Salguero, CEO and Founder of ButcherBox....

Direct-response television marketing, also known as infomercials, are extremely popular in the US. This is a medium where the audience has a remote control in one hand, ready to click away at the first sign of being bored. Anyone who makes money in this environment where it cost tens of thousands of dollars to just run a test is worth listening to. On this episode of the Exposure Ninja Digital Mar...