The Digital Marketing Podcast by Exposure Ninja

In this episode, we take a deep dive into Mailchimp’s weird and wonderful digital marketing strategy to discover how they went from bootstrap marketing to being acquired by Intuit for $12 billion. Get the show notes @ https://exposureninja.com/podcast/214/ Get a FREE review of your website https://exposureninja.com/review/

In today’s podcast, Tim explains how to diversify your marketing strategy, including: Traffic buckets How much you should diversify Alternative traffic sources Action Steps Get the show notes @ https://exposureninja.com/podcast/213/ Get a FREE review of your website https://exposureninja.com/review/

Is your lead magnet not getting the sign-ups it used to? Our Head Ninja Tim breaks down 5 lead magnet ideas that anyone can profit from Get the show notes @ https://exposureninja.com/podcast/212/ Get a FREE review of your website https://exposureninja.com/review/    

Learn 5 lessons from Grenade.com's explosive digital marketing strategy. See the show notes ➡ https://exposureninja.com/podcast/211/ . Request a review of your website ➡ https://exposureninja.com/review/

In this episode, our Head Ninja Tim offers 5 practical tips to lower your cart and checkout abandonment rate. We go over a number of solutions to these common shopping obstacles that lead to abandonment: The “I’m just browsing” crowd Unexpected costs at checkout  Forcing shoppers to create accounts Lack of credibility Lack of payment options Get the show notes @ https://exposureninja.com/podc...

Join us as our Head Ninja Tim takes a deep dive into Monday.com ’s digital marketing strategy and breaks down their tactics for standing out from the competition. We focus on four areas: Positioning and messaging Website conversion flow Traffic Areas of improvement As always, we’re giving you a rundown of actionable steps from Monday.com’s strategy that you can apply to your campaigns. Get the sho...

By taking a more surgical approach to content marketing, you can create KILLER content that beats your competitors. Join us as our Head Ninja Tim breaks down three steps of a basic content marketing strategy. Research Production Promotion Get the show notes @ https://exposureninja.com/podcast/208/  Get a FREE review of your website https://exposureninja.com/review/

Converting email subscribers into sales is something many business owners and marketers think happens naturally. But the truth is that your subscribers still need a gentle nudge — a little reminder to get them to make a purchase decision. Join us in this episode as Head Ninja Tim shows you how to turn your email subscribers into automated sales consistently.  Get the show notes @ https://expo...

Our Head Ninja Tim breaks down Huel’s digital marketing strategy and explains the tactics they used to carve a niche in the saturated protein and fitness supplement industry.  This time around, we’re focusing on five key areas.  Their positioning and messaging Their website Their traffic strategy Their search visibility Their email marketing strategy Get the show notes @ https://exposure...

In this week’s episode, our Head Ninja Tim breaks down 7 essential B2B marketing strategies for 2021: #1: B2B Positioning and Audience Targeting #2: B2B SEO #3: B2B Social Media Marketing #4: B2B Video Marketing #5: B2B Content Marketing #6: B2B PPC Advertising #7: B2B Email Marketing  Listen to the very end of the episode to get a bonus B2B marketing tip! Get the show notes @ https://exposur...

Join us as our Head Ninja Tim breaks down what makes direct to consumer (DTC) companies unique and how these brands market themselves online.  We’re also introducing the Exposure Ninja Star Marketing System — a five-step framework that analyses successful marketing campaigns into five key elements: Positioning Presence Process People Progression Get the show notes @ https://exposureninja.com/...

In this video, our Head Ninja Tim walks you through the three-stage process of designing a PPC strategy that maximises the return on investment (ROI) of every single click that you buy. These stages are:  Message Market Method Get the full scope of our PPC strategy by listening to the episode! Get the show notes @ https://exposureninja.com/podcast/203/ Get a FREE review of your website https:...

We’re delighted to be joined by Steven Van Vessum , VP of Community at ContentKing , an SEO tool that lets you live audit your site and track its performance. Steve sounds off on ContentKing’s lead generation strategy that uses content.  We also have an exclusive ContentKing offer for our podcast listeners. Go to ContentKingApp.com/ExposureNinja/ and get a FREE 28-day extended trial of Conten...

Whether you're growing an eCommerce store or want to get more people to sign up for a B2B service ( ahem , like digital marketing), average order value is one of the most important metrics for any business.  Join us as Head Ninja Tim breaks down 8 tried and proven strategies to increase average order value, complete with real-world examples for each. Get the show notes @ https://exposureninja...

In this episode, our Head Ninja Tim sits down with Geoff Kennedy, Head of Marketing at Sitebulb, to pick his brain and talk about the impact of effective targeting and how businesses can identify their target audience and market more efficiently. Get the show notes @ https://exposureninja.com/podcast/200/ Get a FREE review of your website https://exposureninja.com/review/

In this episode, we break down MVMT’s digital marketing strategy to find out how the crowdfunded watch brand bootstrapped its way into becoming a $300 million company. Our Head Ninja Tim explores MVMT’s digital marketing strategy using the same framework we use to evaluate our clients’ marketing performance. Get the show notes @ https://exposureninja.com/podcast/199/ Get a FREE review of your webs...

In this week’s episode, Head Ninja Tim discusses the implications of Apple’s latest privacy update with Ana Galanzovski and Lenka Stefanakova, PPC Team Leaders at Exposure Ninja. Get the show notes @ https://exposureninja.com/podcast/198/ Get a FREE review of your website https://exposureninja.com/review/

If you look at how huge brands like Gymshark, Fashion Nova, and BestSelf Co. found success using the Shopify platform, it’s obvious that they all share one thing in common — an effective digital marketing strategy. Our Head Ninja Tim goes through the basic characteristics and pillars of a Shopify digital marketing strategy in this episode. Get the show notes @ https://exposureninja.com/podcast/197...

Pick up any guide about digital marketing and you’re guaranteed to see something about writing blogs being a key requirement. But how exactly do you write blog posts that generate leads and bring in customers? Get the show notes @ https://exposureninja.com/podcast/196/ Get a FREE review of your website https://exposureninja.com/review/

In this episode, we’re sharing 10 tips to improve your eCommerce conversion rate based on analyses and our work with online stores over the years. Some of these tips are well-known examples and others might be things that are new to you. Get the show notes @ https://exposureninja.com/podcast/195/ Get a FREE review of your website https://exposureninja.com/review/

Put on your thinking cap because this one involves some maths.  In this episode, we’re providing an actionable guide on how to track and improve your digital marketing ROI across your digital channels.  Whether you’re running an eCommerce store or generating leads for a services firm, this episode should help you understand the relationship between your marketing spend and revenue. Get t...

We take a deep dive into Boohoo ’s digital marketing strategy and discover the tactics that helped transform the online fast fashion brand into a billion-pound retail powerhouse. Our Head Ninja Tim explores Boohoo’s marketing strategy using the same framework we use to assess our clients’ marketing performance. We also touch on the future of Boohoo and how the company can take things to another le...

Getting to the milestone of 100 website leads per day is a major achievement for any business. In this episode, we're diving into 26 different tips to help you get to that stage.  These are the same best practices we’ve applied to help our clients at Exposure Ninja hit this milestone. Get the show notes @ https://exposureninja.com/podcast/192/ Get a FREE review of your website https://exposur...

If you had to say what your business does, who it does it for and why people should choose you rather than your competitors, could you do it? If you want to learn how to create the perfect positioning statement for your business, then this episode is for you. Get the show notes @ https://exposureninja.com/podcast/191/ Get a free review of your website https://exposureninja.com/review/

If you want to learn what black hat SEO strategies are, this is the episode for you. I will be speaking with SEO expert Craig Campbell, to gain further insight into how businesses use black hat SEO strategies to increase their rankings, as well as the associated risk involved in doing so.    Get the show notes @ https://exposureninja.com/podcast/190/ Get a free review of your website htt...