The Digital Marketeer

Stefanie Beach delves into the world of marketing and finance with Jeff Greenfield, Co-Founder and CEO of Provalytics. Discover how to bridge the gap between creative marketing strategies and hard financial metrics, and learn why understanding attribution is key to optimizing your advertising investments in today's privacy-focused landscape. Don’t miss this enlightening conversation that promi...

Join host Stefanie Beach as she welcomes Peter Cunha, a trailblazer in ad tech and digital media, to the latest episode of The Digital Marketeer . As the Managing Director of Sovrn, Peter unpacks the transformative role of curation in programmatic advertising, exploring how emerging technologies are reshaping the digital landscape. Tune in to discover the future of advertising and the exciting int...

Stefanie Beach welcomes Ali Wendroff, the VP of Demand Partnerships at Sharethrough, to explore the dynamic world of demand side platforms (DSPs) and supply side platforms (SSPs). Together, they delve into innovative strategies for building effective partnerships that enhance advertising effectiveness, emphasizing a creative-first approach that captivates audiences and drives measurable results. L...

Get ready for an insightful episode with Stefanie as we dive into the world of in-house marketing with Kasper Sierslev, author of the now published book IN-CREDIBLE: Under the Hood of In-House Creativity . Discover how to build effective teams and harness creativity to take your brand to the next level. Tune in and learn how to stay ahead in the ever-evolving marketing landscape! About Kasper Sier...

Join host Stefanie Beach as she dives into the world of entrepreneurship with Eric Holtzclaw, the Chief Strategist at Liger. In this engaging episode, Eric shares invaluable insights from his extensive experience interviewing over a thousand entrepreneurs, revealing the secrets behind successful business models and the importance of customer-centric strategies. Discover how to navigate the challen...

Stefanie Beach chats with Rachel Hernandez, Senior Director of Content at The HOTH and Director of Digital Strategy at Next Net Media, about the critical role of SEO and link building in successful marketing campaigns. They explore Rachel's journey from aspiring writer to SEO expert, emphasizing the importance of quality content and strategic backlinking to enhance online visibility. Tune in f...

Join host Stefanie Beach as she converses with Scott Grates, a national bestselling author and entrepreneur, who shares his inspiring journey from the bustling streets of Philadelphia to the serene shores of Maui. Discover how Scott's passion for building genuine relationships transformed his career, leading him to create a thriving business model centered around referrals and community engagement...

Stefanie Beach welcomes the dynamic Scott Omelianuk, a seasoned entrepreneur and branding expert. Together, they explore the transformative power of brand purpose in today's fast-paced market, emphasizing the importance of understanding not just what you sell, but why it matters to your audience. With insights drawn from his colorful career, including his tenure as editor-in-chief of Inc. Maga...

Host Stefanie Beach engages with Andy MacLeay, VP of Engagement and Channels at Fluency, to explore the groundbreaking world of digital marketing automation. Discover how Fluency is revolutionizing advertising operations by leveraging robotic process automation to enhance efficiency and creativity, freeing marketers from mundane tasks to focus on strategic insights. As they dive into the future of...

Stefanie welcomes brand strategy expert Mitch Duckler to unveil the transformative power of emerging technologies and societal trends in branding. Fresh from releasing his groundbreaking book The Future Ready Brand , Mitch shares game-changing insights that will revolutionize your marketing approach. Tune in to discover how to future-proof your brand and stay miles ahead of the competition! About...

Join Stefanie for an enlightening episode as we get to know Emeric Ernoult, the visionary founder of Agorapulse. Discover the secrets behind building a loyal audience with compelling content that captivates and informs, rather than sells. Tune in to learn how passion and creativity can transform your approach to digital marketing and help you thrive in a competitive landscape! About Emeric Ernoult...

Host Stefanie Beach interviews Adam Katz, CEO of Sightly, who shares his remarkable journey from individual contributor to CEO and explains how his company is revolutionizing real-time marketing intelligence. Katz reveals how the tragic death of Kobe Bryant inspired Sightly's innovative "brand mentality" platform, which helps brands understand their DNA and navigate cultural moments authentically....

Stefanie Beach hosts an inspiring episode of The Digital Marketeer as we welcome Diana Kelly Levy, the Founder & CEO of DKL Content Services Inc. Diana shares her journey from magazine journalism to thriving in the freelance world, revealing valuable insights on creating optimized content for health, wellness, and finance brands. Discover her innovative strategies for overcoming writer's block...

Stefanie Beach leads an engaging conversation with Brandon Caudill, VP of Business Development at Pushly, to explore the transformative power of push notifications in modern marketing. With a focus on enhancing client engagement through personalized messaging, Pushly is revolutionizing how brands connect with their audiences, leveraging rich first-party data to drive meaningful interactions. Join...

Host Stefanie Beach sits down with Joe Zawadzki, a seasoned entrepreneur/CEO and currently, General Partner at AperiamVentures and Chairman at FxM. Joe shares his insights on the evolution of the digital marketing landscape, the importance of community and innovation, and the profound impact his previous company, MediaMath, has had on countless careers and businesses. He reflects on the challenges...

In this insightful episode, host Stefanie Beach interviews RJ Nicolosi, currently a member of the Board of Directors at Infillion, who shares his unique career journey from philosophy major to ad tech leader. RJ discusses the challenges and opportunities facing the industry, emphasizing the importance of adaptability and a strong company culture in navigating rapid change. He also reflects on valu...

And now for something different… Stefanie Beach welcomes Tamara Edwards, creator of the Easy Breathwork method of trauma-informed breath practices . They explore the transformative practice of breath work, discussing its benefits for managing stress, anxiety, and trauma, along with personal experiences. Tamara shares insights from her diverse background in creativity and healing, emphasizing the i...

Stepfanie Beach interviews Zohar Hod, the founder and CEO of One Creation Corporation, who shares his journey as a serial entrepreneur and the inspiration behind his latest venture. After a personal experience involving his son's medical diagnosis and subsequent data privacy concerns, Zohar created a platform that allows brands to collect and manage consumer preferences transparently, emphasizing...

In this episode of the Digital Marketeer, host Stefanie Beach interviews David Kohl, the Co-Founder and CEO of Symitri, a privacy-enhancing technology company aimed at balancing the needs of digital advertisers with individuals' right to privacy. The conversation dives into the pressing issues of programmatic advertising, particularly the growing challenges posed by privacy regulations and the...

Robyn Streisand, Dual Founder of The Mixx + Titanium Worldwide, shares her marketing journey with Stefanie and her “leading with love” philosophy. The Mixx, initially a branding agency focused on diverse audiences and community building, evolved over 28 years into a comprehensive marketing solution, pioneering diversity-focused campaigns before DEI became mainstream. In 2014, recognizing the need...

About Dr. Gina Anderson : Dr. Anderson is the CEO of Luma Brighter Learning, an award-winning learning company and 2023 recipient of the prestigious INC. 5000 Fastest Growing Companies award. Dr. Anderson routinely publishes new, measurable, science-based techniques specifically focused on driver learning to help companies improve their safety scores and uphold compliance. She is the creator and h...

Greg Monaco is a Brand and Story Coach at his company, Monaco Branding and Creative. He joins The Digital Marketeer to chat with Stefanie about his journey as an entrepreneur. He shares the inspiration behind his company and explores the challenges faced by business owners. Greg delves into how he helps entrepreneurs unlock their potential and become their best selves. The conversation also touche...

Listen to the conversation as Stefanie welcomes the co-founder of MediaMath, ad tech business development vet and now Managing Member of recently-launched CW Digital Funds, Erich Wasserman. In this conversation, Erich recounts his extensive career in the ad tech world. He also discusses his current focus on investing in blockchain and cryptocurrency technologies, providing valuable insights into t...

Digital media maven Hélène Parker drops in for a dynamic conversation with Stefanie, exploring the world of programmatic advertising and the rapidly changing digital landscape. She shares insights into her training philosophy, motivational techniques, and offers career advice for professionals in programmatic media. Hélène discusses what she sees for the future of programmatic advertising and its...

In her discussion with Stefanie, Rachna Narem shares her philosophy that data analytics should be viewed as an ongoing journey rather than a destination, advocating for clients to integrate it into their entire planning process. She views analytics not as a one-time event, but as an essential component of all business activities that can empower all decisions. Rachna believes that analytics should...