The Digital Marketeer

As we explore how brands can move beyond traditional digital ads to build authentic, long-term relationships with Gen Z and Gen Alpha audiences are built through immersive gaming platforms. In this discussion between Stefanie Beach and Alli Guglielmino (SVP Growth & Marketing, Gamefam), it is highlighted that these demographics spend significant time in virtual worlds, making authentic integra...

Host Stephanie Beach welcomes marketing leaders Robyn Streisand, Founder and CEO of The Mixx and Titanium Worldwide, and Michael Krans, VP of Retail Media at Macy’s, for a special Pride Month discussion on the evolution of inclusivity in the advertising industry. Key themes include moving beyond "checkbox diversity" toward genuine brand belonging and the importance of long-term commitmen...

We hear from Jonah Travis, Senior Director of Demand Partnership at Intent IQ, and his thoughts about identity resolution and cross-device tracking in a cookieless digital landscape. Key themes include bridging tracking gaps between devices like CTV and mobile, and eliminating "black space" in data where 40% of traffic lacks identifiable markers. The discussion also addresses using on-pa...

AI is everywhere, but is it working against women? Stefanie Beach sits down with global marketing powerhouse Nadia Koski to tackle the gender gaps embedded in AI systems and what they mean for brands, consumers, and the future of advertising. Raw, real, and ahead of the curve, this is the conversation the industry needs to have. About Nadia Koski: Nadia is a global marketing and communications lea...

LIVE FROM POSSIBLE 2026! Stefanie Beach meets with Jasmine Presson, Chief Strategy Officer, North America at MediaPlus Group to talk about what it takes to drive sustainable growth in today's evolving marketing landscape. The discussion explores the value of independent agency thinking, the intersection of media and creativity, and how brands can unlock stronger business outcomes by combining...

LIVE FROM POSSIBLE 2026! Stefanie Beach sits down with Joanna O’Connell, Chief Intelligence Officer at Omnicom Media Group, for a fascinating conversation about the future of brand influence. From emotional availability and AI-powered purchasing decisions to influencer trust, ad fatigue, and the evolving role of storytelling, Joanna shares groundbreaking research and actionable insights on how bra...

Staying on the leading edge of Artificial Intelligence... The landscape of digital marketing is shifting, and industry leaders are sounding the alarm on the hidden biases within AI. In this episode, our very own Stefanie Beach and Nadia Koski join Shiv Gupta and Myles Younger on the podcast to discuss the critical importance of inclusivity as AI becomes the primary layer for media buying and consu...

LIVE FROM POSSIBLE 2026! The future of media buying is here, and Butler/Till is already running it. In this episode, host Stefanie Beach sits down with Scott Ensign, Chief Strategy Officer at Butler/Till, to unpack how agentic media is transforming the way campaigns are built, bought, and optimized, from pharma to franchise networks, and why the agencies embracing it now will be the ones setting t...

What happens when AI stops being a threat to creativity and starts becoming its greatest accelerator? In this episode, host Stefanie Beach sits down with Amy Thorne, Chief Future Officer at Dentsu Creative, to unpack how the smartest brands are using AI to move faster, think deeper, and create bolder work, without losing the human spark that makes it all matter. About Amy Thorne: Amy has spent ove...

Brittany Lo, Founder and CEO of Beautini and Beia Beauty, joins host Stefanie Beach to share her journey from a second-grade dream to building two successful beauty brands. She opens up about turning down L'Oréal to bet on herself, using the pandemic to launch Beia; a clean, functional body care line solving the "unsexy" confidence concerns real women face. And the pivots, customer c...

What does it take to compete against retail giants when you're a small brand with a massive mission? Sarah Leinberger, Head of Marketing at Yoobi, the school supply brand that donates one item to a child in need for every product sold, pulls back the curtain on how her lean team punches above its weight. From blockbuster licensing deals with Harry Potter, Barbie, and Star Wars, to using AI to move...

Episode 95: No Hype, Just Results with Oleg Korenfeld Oleg Kornfeld (CTO at CMI Media Group) cuts through AI hype in healthcare marketing where treatments meet strict regulations. He reveals how their "Dandelion AI" bot slashed campaign setup time in half with zero errors in three years, why you should automate before touching generative AI, and how normalized data drives 41% performance...

Zander Brumbaugh, CEO of Gamebeast, went from making Roblox games at 12 to building a data platform serving bedroom developers, Netflix, and the US Pentagon. He breaks down the RTrack acquisition that unlocked intelligence no one else had, why their real-time feedback loop crushes competitors, and how AI agents will soon act like product managers inside dashboards. Plus: why everyone is a gamer no...

Part of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. The incredible Shelley Zalis (CEO of The Female Quotient) launched the Girls’ Lounge in a Four Seasons bedroom with 50 women and turned it into a 7.5-million-member global movement. She reveals why she refused $250K in funding to keep the name at Davos, how she rewrote workplace rules by leaving at...

Episode 92: Inside the Black Box with Shi Shi Part of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. Shi Shi, Head of Data Science & ML at Equativ, debunks the myth that AI manipulates consumers; it's actually filtering out irrelevant ads. She breaks down data science vs. machine learning, explains why AI doesn’t have to be a black box, and high...

Part of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. Rhonda Hiatt (Global CEO of M+C Saatchi Consulting) reveals why chasing trends is killing brands and how "Cultural Power" wins instead. She breaks down how to spot fads versus real cultural shifts, why not every brand needs a social purpose, and how to authentically connect with invisible...

Part of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. In this episode, Stefanie Beach sits down with Jessica Silva, COO of the Americas at Screenverse, to explore how programmatic digital out-of-home advertising is evolving far beyond the billboard. Jess breaks down how Screenverse is scaling to over 100,000 screens, solving market fragmentation, and b...

Part of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. Bronx-born powerhouse Gina Cavallo (CRO, Americas at xpln.ai) went from five years on the agency side at GroupM and Publicis to building and selling Audigent to Experian in 2024… and she's not slowing down. She reveals her buyer-first mentality that changed everything: innovation isn't about...

Christian Muche built DMEXCO into a 50,000-person powerhouse, then launched POSSIBLE from a New Zealand quarantine facility during COVID and sold it for $40 million three years later. He reveals why he refuses to chase attendance numbers, how he's building "the Davos of marketing" through radical curation, and why geographic distance gives him the clarity that keeps POSSIBLE from bec...

Recorded live from CES 2026 in Las Vegas! Lori Goode (CMO at Index Exchange) reveals the infrastructure revolution happening right now: SSPs are now making decisions before DSPs even see impressions, slashing waste by 84% and unlocking inventory that QPS limits have been hiding for years. She breaks down how this shift is saving smaller ad tech companies from cloud cost death, why Mozilla's ex...

Recorded live from CES 2026 in Las Vegas! Keith Weisberg, who built multibillion-dollar products at Google, Amazon, and Apple, reveals why everything is a commerce network now and how brands are leaving millions on the table by not monetizing their first-party data. He exposes the hidden technical debt killing most commerce media launches, shares why Disney refuses to touch its theme park goldmine...

Recorded live from CES 2026 in Las Vegas! Sean Eiseman from Romify reveals how they're killing the "black hole" of event leads by capturing and syncing conversations to your CRM in real-time—turning forgotten business cards and cold leads into instant pipeline. He shares how clients now route qualified leads from booth to sales rep in minutes, transforming trade shows from analog cha...

What if everything you know about building marketing teams is wrong? Mark Donnigan tells Stefanie how he has cracked the code on how tiny, agile teams crush massive departments. He's proven it by building $500M+ in enterprise value and helping companies achieve 5x revenue with just three marketers. He reveals the exact playbook for combining AI, flexible talent, and ruthless execution speed to fin...

Machine learning is dead. Deep learning is here. Jaysen Gillespie from RTB House reveals how AI models that think like the human brain predict real user intent; not just who clicks ads, but who buys without seeing them. That's the secret to true incrementality. He explains how IntentGPT solves contextual advertising problems and why Google's GA4 move accidentally sparked an incrementality...

The old playbook for buying sports is dead. Ben Goodfriend from FanServe reveals how streaming has transformed live sports advertising—from one-click purchasing mid-touchdown to the end of those "same ad five times" nightmares. The biggest opportunity? While 60% of sports viewership happens on streaming, only 40% of ad dollars have followed. This massive gap is about to close, and you do...