The Digital Marketeer

Paarth Sharma, Director of Product Management, and Mikul Bhatt, Director of Engineering for the Monetization Platform at Yahoo, join host Stefanie Beach to explore the paradigm shift driving modern digital marketing and ad technology. Drawing from their extensive leadership in building scalable ad and monetization architecture, Paarth and Mikul break down how agentic AI and intelligent automation...

Simon Davis, Founder and CEO of Secret Sauce Labs, joins host Stefanie Beach to discuss how generative AI is transforming brand content creation at scale. Drawing from his 25-year background in media, music, and gaming, including leadership roles at companies like King and Ubisoft, Simon explains how his team originally built AI tools to solve severe creative drift issues in video game production....

Mindie Kaplan, Executive Vice President at MediaMint and Creator of The Million Mammogram Challenge, joins host Stefanie Beach to kick off Breast Cancer Awareness Month, October. Mindie opens up about her 2019 early-stage breast cancer diagnosis and double mastectomy, detailing how a private post-surgery recovery photo shoot transformed into the "Million Mammograms Challenge,” a nationwide movemen...

In Episode 72 of The Digital Marketer, host Stephanie Beach welcomes Carolyn Lowe, founder of ROI Swift, to discuss how to optimize your Amazon strategy and stop losing money. Carolyn shares her expertise in helping brands thrive on the platform, emphasizing the importance of understanding Amazon's fee structure and SKU-level profitability. She reveals common pitfalls that brands encounter when la...

In Episode 71 of The Digital Marketeer, I sit down with Alex Strickland, who leads publisher relationships at FreeWheel. With a rich history in the media industry, Alex shares insights on how FreeWheel successfully integrated real-time programmatic advertising during the 2024 Paris Olympics, achieving a remarkable 90% increase in advertiser participation. We delve into the challenges of premium vi...

In Episode 70 of The Digital Marketer, I have the pleasure of welcoming back Daphne Subar, the visionary behind Subar Sweets. Join us as we explore her innovative approach to business gifting, where intentionality meets creativity. Daphne shares insights on how her company has transformed the gifting experience into something personal and memorable, moving away from the transactional nature of tra...

In Episode 69 of The Digital Marketer, I host an enlightening conversation with Rosie O'Meara and Kate Scappaticci, two dynamic leaders from GroundTruth, recorded live from Cannes. We dive into the transformative impact of connected TV and digital out-of-home advertising on performance marketing. Rosie and Kate share their insights on bridging the gap between brand awareness and tangible outcomes,...

In Episode 68 of The Digital Marketer, I, Stephanie Beach, engage in a thought-provoking conversation with Brendan McCarthy, CMO of Criteo. We explore Criteo's remarkable evolution over two decades from a retargeting company to a leading commerce media platform. Brendan shares insights on the brand's new tagline, "For the Love of Commerce," highlighting its mission to enhance the online shopping e...

In Episode 67 of The Digital Marketer, I sit down with Jason Kramer, founder and CEO of Cultivize, to explore his innovative CRM strategy that generated over $1 million in just four months. With over 20 years of experience, Jason shares his insights on the complexities of CRM and how to transform these systems into powerful lead generation tools. We discuss common pitfalls businesses face when imp...

In Episode 66 of The Digital Marketer, titled "The Measurement Maze with Angelina Eng: Why Having Standards Isn't Enough," I engage in a thought-provoking discussion with Angelina Eng, VP of Measurement at the IAB. We explore the complexities of digital advertising, focusing on the critical challenges of measurement and data fragmentation that marketers face today. Angelina shares her extensive ex...

In this episode of The Digital Marketeer, I sit down with Mike Richter and Erica Fieldman, co-founders of Unplugged Collective, to explore their innovative approach to networking in a digital world. We discuss how they're transforming traditional networking into immersive experiences that foster genuine connections and build inclusive communities. Mike and Erica share their backgrounds in media an...

In Episode 64 of The Digital Marketer, I sit down with Amelia Tran, founder and CEO of Asteria Collective, to explore her transformative journey in marketing and events. Amelia shares her inspiring story of resilience following a challenging layoff, which led her to build a community of over 700 digital marketers and manage multi-million dollar budgets for global brands like Google and L'Oréal. We...

In Episode 63 of The Digital Marketeer, I welcome Susan Kravitz, Head of Commercial Partnerships at SeenThis, a pioneering ad tech company transforming digital advertising through innovative streaming technology. We explore how SeenThis is redefining content delivery online, allowing brands to leverage video in display advertising without the traditional drawbacks of downloading. Susan shares her...

In Episode 62 of The Digital Marketer, I sit down with Carrie Sporer, the co-founder of Sware, an innovative hair care brand tailored for active lifestyles. Carrie shares her inspiring journey from the fashion industry to entrepreneurship, revealing the motivation behind Sware and the unique challenges she faced along the way. We discuss her strategic approach to breaking into a saturated market,...

In Episode 61 of The Digital Marketer, I welcome Hagai Klorman-Araki, a visionary entrepreneur and CEO of Agris Group. We delve into Hagai's journey, starting from his childhood entrepreneurial exploits at summer camp to his impressive academic achievements and diverse business ventures. He shares insights on the challenges of balancing multiple startups while embracing his unique approach to entr...

In Episode 60 of The Digital Marketer, I sit down with John McDougall, president of McDougall Interactive and a digital marketing pioneer with over 25 years of experience. We delve into the fascinating evolution of SEO and explore how artificial intelligence is reshaping the digital landscape. John shares his insights on the early days of SEO, common misconceptions surrounding it, and the critical...

In our first-ever live show from POSSIBLE in Miami, Stefanie sits down with Advance Women co-founders Hollis Guerra, Priti Powell, and Sophia Westrich to discuss the movement they built to support and empower women across AdTech. They share their experiences with mentorship, leadership, and breaking industry barriers while balancing demanding careers with building a growing community. Advance Wome...

In Episode 58 of The Digital Marketer, host Stephanie Beach welcomes Adam Callinan, founder and CEO of Pentane. This episode dives deep into how Pentane is revolutionizing profitability and marketing performance for consumer brands. Adam shares insights from his entrepreneurial journey, detailing how his experiences led him to build a software platform that combines operational finance with custom...

In Episode 57 of The Digital Marketer, I sit down with Matthew Stafford, managing partner at Build Grow Scale, to delve into his inspiring journey from the concrete business to the realm of e-commerce. Matthew shares valuable insights on website optimization and the innovative strategies his team employs to help online businesses scale effectively. We discuss the importance of understanding custom...

Stefanie Beach delves into the world of marketing and finance with Jeff Greenfield, Co-Founder and CEO of Provalytics. Discover how to bridge the gap between creative marketing strategies and hard financial metrics, and learn why understanding attribution is key to optimizing your advertising investments in today's privacy-focused landscape. Don’t miss this enlightening conversation that promises...

In Episode 55 of The Digital Marketer, I sit down with Peter Cunha, Managing Director at Sovrn, to delve into the transformative power of curation in programmatic advertising. With over six years at Sovrn and a rich background in ad tech, Peter brings invaluable insights into how curation is reshaping the digital landscape. We discuss the significance of leveraging high-quality data on the supply...

In Episode 54 of The Digital Marketeer, I sit down with Ali Wendroff, Vice President of Demand Partnerships at Sharethrough, a leading global ad exchange. We delve into the intricacies of demand-side and supply-side platform partnerships, exploring how these relationships shape the digital advertising ecosystem. Ali shares her decade-long journey in the ad tech industry, highlighting the importanc...

In this episode of The Digital Marketeer, I sit down with Kasper Sierslev, Chief Commercial and Creative Officer at Zite and author of the upcoming book, Incredible. We explore the transformative journey of in-house marketing, discussing how companies can build effective in-house teams that enhance creativity and control over branding. Kasper shares invaluable insights from his extensive experienc...

In Episode 52 of The Digital Marketer, host Stephanie Beach welcomes Eric Holtzclaw, Chief Strategist at Liger, a cutting-edge hybrid marketing firm. Together, they explore Eric's extensive journey through entrepreneurship, enriched by insights gained from interviewing over a thousand entrepreneurs. Eric shares invaluable lessons on the importance of customer-based knowledge, the significance of s...

Stefanie Beach chats with Rachel Hernandez, Senior Director of Content at The HOTH and Director of Digital Strategy at Next Net Media, about the critical role of SEO and link building in successful marketing campaigns. They explore Rachel's journey from aspiring writer to SEO expert, emphasizing the importance of quality content and strategic backlinking to enhance online visibility. Tune in for v...