The Digital Hoofprint Podcast

Why do so many rebrands fall flat? Why doesn't a new logo or website usually solve all of our business problems? I share real-world examples (the wins and the flops) and walk you through the seven biggest reasons rebrands don’t land the way we hope. More importantly, I introduce the “Seven Pillars of Brand Alignment,” a framework I use with clients to uncover root issues and build real, sustainabl...

Join me as I sit down with John Barry, the CEO of Smart Equine (formerly Smartpak) to unpack the strategy, intention, and cultural alignment behind their recent rebrand. This conversation reveals how Smartpak evolved into Smart Equine, not as a cosmetic refresh, but as a reflection of deeper organizational clarity and a renewed commitment to horse health. From data-driven insights to team-led deci...

I’m back on the mic with a sharper focus: helping leaders align brand and culture so teams actually deliver on the promises we make. In this solo episode, I share three perspective shifts guiding my work—treating brand as a management approach, aligning brand and culture for performance, and leading with values that inform everyday decisions. My path from veterinary medicine to brand leadership sh...

Your digital hoofprint is more than just a website and social media presence; it describes your digital reach and your online impact. Crafting a digital hoofprint involves the integration of technology into your entire business process, ensuring authentic communication and a consistent client experience. In this episode, I share how discovering breadcrumbs in my grandfather's meticulously document...

So much has changed over the last 2 years and the horse industry is no exception. In this episode, I share the top 4 trends for 2022 and how you can utilize them in your horse business. _____________________________ Enjoy this episode? Don't forget to subscribe and share it with a friend. Wondering what strategies you can use to grow your business online? TAKE THE QUIZ and find out today! Got ques...

Reflecting on 2021 and WHEW. It was something. In this episode, I share my biggest takeaways from the year and my strategy for planning for 2022. Just remember— KISS: Keep it Simple & Sexy. Ready to KISS for 2022? Download my 2022 Planning guide to get started: www.blackunicorncreative.com/2022planning

Robert came out the gate dropping so many gems for Digital Hoofprint listeners that you will need a pen and pad while listening to this episode. Going from horse training to corporate America to entrepreneurship has equipped Robert with a special set of skills and experience to really dive into the challenges that seeking "work/life balance" presents. One of my favorite lines from him on this epis...

After leaving a corporate job, Tara chased passion and purpose. From photography to a full-service branding agency Tara shares how growth, client needs, and finding the right team has influenced her business and encouraged her to be more intentional in her work. In this episode, we talk about how branding and clarity in messaging can help entrepreneurs set boundaries in their business and lead to...

One of Brittney's biggest pieces of advice is to "grow with your program" and that is exactly what she has done as she transitions from hourly lessons to managing a thriving program and team to consulting for lesson programs around the country. Brittney's growth hasn't been coincidental. Her intentional steps to building her dream lesson program have lead her to her success today. In this episode,...

Managing your business's social media account is often a chore in its own right. But what if we worked to reframe that thinking and create ways that you can fit it into your daily life. On this episode of the podcast, I spoke with Amber Broder of ABC Social Media Management about horses and how she balances the demands of work, school, and entrepreneurship. To connect with Amber: https://abcsocial...

Between hockey and horses, Jill kept busy as a teen. She has volunteered at therapeutic riding centers for the past few years and credits them to her early work ethic and compassion for others. As an early entrepreneur, Jill was able to figure out what services she wanted to offer as a graphic designer and what type of clients she wanted to work with. She shares how securing a cornerstone client a...

It’s almost the end September and I’m getting back on track. What’s wild is, I spent most of month actually LIVING what I plan on discussing in this email. Last month, I decided to do something a little different with The Stampede and talk about work/life balance. As I began to write and brainstorm about what the key things I wanted to discuss would be, I came to a mental block. Why? I sat at my d...

Have you noticed your followers increasing, but your cash flow falling behind? In this episode, we continue the customer journey by talking about how to market to customers who are aware of your brand, but are hesitant to purchase from you. ~~~~~~~~~~~~~~~~~~~~~~~ Want tips, resources, and motivation delivered to your inbox weekly? Join my weekly email blast at http://blackunicorncreative.com/lin...

Understanding the journey our clients go through from discovery to purchase is instrumental in simplifying our marketing strategies and achieving our ultimate goals. In this episode, I discuss the 3 types of customers: 1. Unaware 2. Aware w/ barriers 3. Brand champions and you need to market to each of them separately. Tune in to part 1 of this customer journey series and join The Stampede at www....

As a web designer, I can only work with what I am provided, so if you don't have quality photos, website copy or a sense of direction, I can't actually design much. Hiring a copywriter is the ultimate goal, but I know that many people may not be ready for that investment just yet and that is perfectly fine— but if you need one I know a gal ! I really want you to take the time and look at some of y...

This week in The Stampede we're breaking down brand values and why they are crucial to your brand development by bringing clarity to your message, your operations, and your direction. Brand values are more than cliche words you pick from a list. These words help you develop defining statements that inform how your business operates. Use these journey words and personal experiences to help brainsto...

Finding your stride in the online space is much more than posting every day. It's about finding what works for you, is unique for your business, and encourages your audience to take action. Your stride online is the strategy you use to share your unique area of expertise so you can make an impact by providing value, being consistent, and connecting with your audience. One of the major components i...

Today is more of a personal episode. This month, I celebrated 6 months of entrepreneurship after 6 years at my corporate animal hospital job, and boy are there some lessons I've learned in such a small amount of time. What are some major entrepreneurship lessons you learned very quickly? Head over to Facebook or Instagram and let me know! ~~~~~~~~~~~~~~~~~~~~~~~ Want tips, resources, and motivatio...

It's February 2021 and you know what that means! It's "Fall In Love with Your Brand" Month at Black Unicorn Creative. I'm super excited to share a series of podcast episodes that talk about the aspects of branding, how you can implement your brand, and lastly, how to make people fall in love with it! In this episode, I had the opportunity to speak with Sarah from Pittsburgh Foundry about the signi...

So you want to start a business in the horse industry? Have you been doing work for free and now you want to make a business out of it? This episode is the one for you! After developing a stellar business idea, you may be confused about where to start. In this episode, you will learn the top 6 things you need to do before you secure your first client. From the idea to the business plan, tune in to...

Welcome to The Digital Hoofprint Podcast! I wanted to take a moment to get more acquainted with you and share some of the beliefs I have when it comes to the horse industry. This podcast is an extension of my company, Black Unicorn Creative, a creative solutions agency dedicated to elevating equine businesses. On this podcast, I will share tips, strategies, and the occasional interview about runni...

Hello hello hello! Welcome to The Digital Hoofprint Podcast. My name is Abriana and I am the HUIC (head unicorn in charge) over at Black Unicorn Creative. This episode is a trailer to my latest brainchild. Now listen here, this podcast is for horse business owners, equine entrepreneurs and professional equestrians that are looking to grow their business online. If you are 🐴 An overlooked and unde...