The Digital Handshake

In this episode of the Digital Handshake Podcast, Dr. John Paul Tutela explains how authentic patient journey videos have become one of the most powerful tools for connecting with prospective patients. By letting patients share their experiences, practices can build trust in ways traditional marketing can't.

What does it take to help a patient align their outward appearance with their identity? In this episode of The Digital Handshake Podcast, host Scott Jorgensen sits down with Dr. Toby Mayer, a Beverly Hills facial plastic surgeon who has spent over 50 years pioneering facial feminization surgery (FFS). Dr. Mayer shares how he became one of the first surgeons in the world to specialize in facial fem...

On this episode of the Digital Handshake Podcast, host Scott Jorgensen sits down with Michael Stein to discuss building a premium plastic surgery practice in one of the most competitive markets in the world — New York City. Dr. Stein shares how he’s grown a thriving breast and body practice on Park Avenue by focusing on exceptional patient care, honest results, and a strong word-of-mouth reputatio...

In this episode of The Digital Handshake, host Scott Jorgensen sits down with Dr. Sarah Kennedy of North Atlanta Plastic Surgery Group to explore how modern aesthetic surgery is being shaped by culture, social media, and celebrity influence. Dr. Kennedy shares her journey from training at Vanderbilt and the University of Michigan to building a thriving aesthetic breast and body practice in Atlanta...

In this episode of The Digital Handshake Podcast , host Scott Jorgensen sits down with plastic surgery icon Dr. Peter Fodor , past president of the American Society of Aesthetic Plastic Surgeons and renowned UCLA professor. Dr. Fodor shares the personal story behind what drew him to plastic surgery, why creativity and patient happiness define his life’s work, and how giving, not taking, became the...

In this episode of The Digital Handshake Podcast , host Scott Jorgensen sits down with renowned Chicago plastic surgeon Dr. John Cook to discuss his journey into plastic surgery, the role of art and aesthetics in his work, and why organic, relationship-driven marketing still wins.

In this episode of The Digital Handshake Podcast, host Scott Jorgensen sits down with Dr. Armando Soto, a board-certified plastic surgeon based in Orlando, Florida, to explore the evolving landscape of aesthetic medicine and patient engagement.

In Episode 18 of The Digital Handshake Podcast, host Scott Jorgensen sits down with Dr. Jerry “Dr. Chiddy” Chidester, a fast-rising plastic surgeon based in Salt Lake City, Utah, who’s redefining what it means to grow a modern practice.

Welcome back to The Digital Handshake with your host Scott Jorgensen! In this episode, we’re joined again by Dr. Ed Gronet from Charlotte, North Carolina, as he shares his insights on how young plastic surgeons can stand out in a competitive field.

What does it take to build a powerful personal brand before you even finish residency? On this episode of The Digital Handshake, host Scott Jorgensen sits down with Dr. Elizabeth Malphrus, a rising plastic surgeon completing her residency at Penn, who has already built an impressive social media presence with over 30,000 followers.

 In this episode, host Scott Jorgensen sits down with Dr. Shawna Kleban , a board-certified plastic surgeon with the HKB Plastic Surgery Group in Charlotte, North Carolina. Dr. Kleban shares her journey from aesthetic fellowship to becoming Fellowship Director within one of the fastest-growing plastic surgery groups in the Southeast. The conversation dives deep into massive weight-loss body contou...

 In this episode of The Digital Handshake , host Scott Jorgensen sits down with Dr. Alannah Phelan , a Boston-based plastic surgeon specializing in facial, breast, and body procedures as well as non-invasive aesthetics. 

 On this episode of The Digital Handshake , host Scott Jorgensen sits down with Dr. Lara Devgan , a New York City–based, board-certified plastic surgeon and leading voice in modern aesthetics. 

Legendary plastic surgeon Dr. Mark Epstein shares how informational video content, patient education journeys, and personalization helped double his consultation conversion rates. From early websites to MediaPSC and The Plastic Surgery Channel, this is a masterclass in building trust before patients ever walk in the door.

 In this episode of The Digital Handshake , host Scott Jorgensen , CEO of MediaPSC , sits down with renowned Houston facial plastic surgeon Dr. Raghu Athre to unpack what it really takes to build a successful digital presence in medicine. 

Host Scott Jorgensen sits down with Virginia Beach plastic surgeon Dr. Gianfranco Frojo to discuss the power of authenticity in digital marketing. From Google reviews to viral videos and his million-view YouTube channel, Dr. Frojo shares why showing up as yourself—and creating content you actually enjoy—is the key to connecting with patients. 

Host Scott Jorgensen welcomes Boca Raton plastic surgeon Dr. Charlie Riccio to discuss building a thriving practice in one of the most competitive markets in the country. Just two years out of training, Dr. Riccio shares how Instagram, video marketing, and authentic patient communication are helping him stand out in South Florida’s crowded landscape. He reflects on the balance between professional...

Host Scott Jorgensen sits down with Montclair, New Jersey plastic surgeon Dr. Barry DiBernardo to discuss his three decades at the forefront of aesthetics and marketing. From his early passion for photography to becoming a thought leader in lasers and medical devices, Dr. DiBernardo shares how innovation, honesty, and attention to detail have shaped his career. He also explains why quality visuals...

Host Scott Jorgensen welcomes Dr. Johnny Mao, a facial plastic surgeon from Orange, Connecticut, to share his journey from head and neck surgery to mastering facial aesthetics. Dr. Mao discusses how his expertise in local anesthesia has shaped his approach to facelifts, eyelid surgery, and rhinoplasty, and why natural results are his hallmark. Beyond the OR, he opens up about balancing family life...

In this episode of The Digital Handshake , host Scott Jorgensen speaks with Dallas plastic surgeon Dr. Roger Cason about the evolving role of social media in patient engagement. Dr. Cason explains how authenticity, along with before-and-after results and patient education, helps build trust in a crowded digital landscape. He also shares insights on managing online reviews, staying true to professi...

Host Scott Jorgensen welcomes Dallas plastic surgeon Dr. Joseph Kelling to explore how young surgeons can build lasting reputations in today’s digital landscape. Now in his third year of practice, Dr. Kelling shares how patient education, clear communication, and authentic connection foster trust both online and in person. He also reflects on balancing professional growth with family life and why...

In this episode of The Digital Handshake , host Scott Jorgensen sits down with renowned plastic surgeon Dr. Jason Pozner to discuss the importance of authenticity in building a strong digital presence. From navigating online reviews to balancing credibility with marketing trends, Dr. Pozner shares lessons learned over decades of practice. He also offers candid insights into smart investments, the...

In this episode of The Digital Handshake , host Scott Jorgensen sits down with plastic surgeon Dr. Edward Gronet to explore how first impressions are built long before patients walk into the office. From the power of word-of-mouth to the role of social media, video, and educational content, Dr. Gronet shares strategies for cultivating trust, credibility, and connection in the digital space. He als...

Episode 1 – Kick Off In the debut episode of The Digital Handshake with CEO Scott Jorgensen , we set the stage for a brand-new podcast dedicated to the way plastic surgeons present themselves online in 2025. Your “digital handshake” is the first impression you make with potential patients before they ever step into your office. Scott introduces the core themes of the show: what works (and what doe...

Episode 2 – Interview with Dr. William Adams, Jr. In this episode of The Digital Handshake with CEO Scott Jorgensen we sit down for a chat with Dr. William Adams, Jr., the No. #1 Breast Plastic Surgeon named by Newsweek Magazine. Dr. Adams gives his detailed insight into what is your digital handshake and how you get a firm grasp on what it takes to build a lasting presence in the digital space in...