The Digital Edge: Inside Retail and Ecommerce with Ellie Ronning

Ecommerce strategy in 2026 looks very different depending on who your customer is — and Signifyd Chief Customer Officer Bennett has the data and the conversations to prove it. In this episode of The Digital Edge, Bennett joins host Ellie Ronning to break down the state of the consumer, what enterprise retailers are actually doing about tariffs and supply chain disruption, and why agentic commerce...

The hype around agent commerce is loud. But what's actually happening for ecommerce operators right now? In this episode, host Ellie Ronning sits down with Javier Marimon, VP of Ecommerce at Felina — a 40-year-old intimate apparel brand navigating the very real challenges of AI adoption without a large tech team behind them. Javier brings a rare blend of product management depth and hands-on e...

Agentic commerce isn't coming — it's already here. And for ecommerce executives, the window to get ahead of it is now. In this episode, host Ellie Ronning sits down with Kelli Lin, VP Commerce at Glance, for one of the most grounded, no-hype conversations on AI agents and ecommerce you'll find anywhere. Kelli brings 20+ years of perspective from owning a retail store in NYC, to launchi...

The retail landscape has officially fractured into a K-shaped recovery. Welcome to the "Whale Economy." With fewer customers spending more money, the old retail playbook is dead. Merchants can no longer make up lost margins through sheer volume. In this episode of The Digital Edge, host Ellie Ronning breaks down the brutal truths of the 2026 State of Commerce Report. Ellie is joined by G...

The Attribution Crisis: How AI Agents Are Blinding Retail Data Search has changed forever, and it is quietly stripping retailers of their most valuable asset: customer data. When shoppers bypass Google to search directly through AI agents like ChatGPT or Claude, merchants are left completely blind to the referral source. In this episode of The Digital Edge, host Ellie Ronning is joined by Grace Ol...

Brands now face a critical challenge - they must "code their vibe" so AI agents can understand and recommend their products. Alicia Chaffee, Head of Strategy at Dôen, breaks down how retailers are navigating agentic commerce and what it really takes to succeed in this new landscape. While everyone talks about agentic commerce, most retailers are still figuring out what it actually means....

Ellie Ronning from Signifyd breaks down the reality of agentic commerce after NRF 2025, where 40,000 retail professionals gathered to discuss the future of shopping. Despite all the AI hype, most merchants are still in baby phases when it comes to implementing agentic commerce solutions. The biggest revelation: there's a massive gap between AI-powered product discovery and actual purchasing. W...

Returns peak is the new reality retailers face every January and February, creating bigger operational challenges than holiday shopping season itself. After years of offering free returns to compete during the COVID boom, retailers are discovering these policies are unsustainable as sales normalize but return costs remain high. Ellie Ronning breaks down why 72% of retailers are rethinking their re...

Black Friday 2025 revealed a major shift in consumer behavior that some retailers may have missed. While average order values increased year over year, transaction volumes stayed flat - meaning shoppers are consolidating their spending into fewer, more strategic purchases. Ellie Ronning breaks down the most surprising trends from this holiday season, including why traditional discount strategies f...

Retail is evolving fast, and Ellie Ronning explains the shifts every ecommerce team needs to understand. Learn how AI elevates consumer experience, strengthens operations, and speeds up holiday read-and-react cycles. Ellie also dives into personalization trends, digital commerce strategy, partner selection, and the path toward unified commerce. A must-listen for anyone navigating the next era of r...