The Digital Distillery Podcast Network

In this conversation, Phil interviews Ines Talavera, the Public Policy Manager at IAB Europe, about sustainability regulations in the European Union. They discuss the Corporate Sustainability Reporting Directive (CSRD), the Corporate Sustainability Due Diligence Directive (CSDDD), and the Green Claims Directive Proposal. Ines explains the importance of these regulations for companies and the chall...

Tim Pritchard, Head of Content and Responsible Media at MG OMD, shares his journey into sustainability and the importance of collaboration and education in driving change. He emphasises the need for individuals and organisations to take action and not to wait on regulation. Tim highlights the role of events and training programs, such as the Carbon Literacy Project and Adnet Zero Essentials, in pr...

Welcome back to The Digital Distillery Podcast. On this episode I got to meet 5 of the key speakers from our recent Madrid event and talk all about 2 of the most important topics in digital marketing at the moment: Attention & Sustainability. I hope you enjoy and you can check out our guests: Benito Marín Francesc Pumarola Campeny Pedro Manzanares Perlado Andrea Caporlingua Luca Brighenti Link...

In this joint episode with IAB Europe, we talk to Data Analyst and Sustainability Manager from IAB Dimitris Beis . We know just how much of digitals emissions are in the Scope3, but how much of that is tied to programmatic? And how can policy and behavioural changes effect how much energy digital media needs. Dimitris and go through and discuss his excellent article Connecting the Dots where he ex...

In this episode of Green About Media I had the privilege of sitting down with one of the UK most successful business authors Kevin Duncan. He talked us through The Sustainable Business Book and gave advice on how you can make a start in your company to make real change. If you do nothing else today for sustainability then go and check out this free 30 question audit over on the website. It WILL le...

In this episode of Green About Media, host Phil McDowell sits down with Laura Wade, Global Head of Sustainability Strategy at EssenceMediaCom. Laura shares her journey from being a media expert to becoming a sustainability advocate and strategist. Despite feeling like an imposter due to her non-traditional background, Laura leveraged her 20 years of media experience to drive significant sustainabi...

Welcome to The Digital Distillery Podcast, where in this episode, we transport you to the illustrious Delphi Showpalast Theatre, taking the Digital Distillery home again for only the second time to Germany, this time in Hamburg. As the curtains rise, our esteemed guests take center stage, each bringing their unique perspectives and insights to the forefront of the conversation. First up, we have N...

Welcome back to The Digital Distillery Podcast where we finally get to kick off our event season for 2024 and boy did we hit the ground running. If you missed part 1 of the episode do go and check that out first! This episode of the podcast saw the team and I head deep into the Austrian mountains in Gurgl Ötztal where the Digital Distillers took to the stage to talk all about Sustainability, AI, E...

Something a little different today. We are in the middle of Travel Season for The Digital Distillery Podcast network, and as such I have put together a little recap episode from one of our recent events all about Sustainable Tourism in Austria.  The episode was originally released in late 2023 for The Digital Distillery Podcast, and while not strictly digital sustainability focused, it does have a...

Welcome back to The Digital Distillery Podcast where we finally get to kick off our event season for 2024 and boy did we hit the ground running. This episode of the podcast saw the team and I head deep into the Austrian mountains in Gurgl Ötztal where the Digital Distillers took to the stage to talk all about Sustainability, AI, Employer Branding, Data Ethics’s and so much more. There was so much...

Today on Green About Media we have the privilege of 'listening in' on a recent podcast episode from  IAB Europe, Policy Matters with host Inez Talavera De La Esperanza The interview with Eric Shih from Carbon Intelligence Platform Cedara , covers; The growing importance of Sustainability in Digital Advertising, The EU environmental policies shaping business, and the challenges and opport...

Summary Today on Green About Media we hear from Fiona Salmon, the Sustainability Lead at Captify, as she discusses the importance of sustainability in the digital space. She shares her background and career path, highlighting her transition from print to digital media sales. Fi emphasises the need for awareness about the environmental impact of digital campaigns and the importance of measurement a...

In this episode of Green About Media Stephanie Scheller discusses the launch and operations a sustainability consultancy within Omnicom Group.  She shares her background and journey, as well as the process of pitching and funding  her idea to make it a reality. Stephanie explains the day-to-day activities of the unit, including consulting advertisers on eco-efficient media planning and helping med...

Welcome back to a brand new season of The Green About Media Podcast, where we delve into the intersection of digital innovation and environmental impact. Heading into Season Two, we're excited to bring you insights from professionals driving sustainability within their organisations.  Join host Phil McDowell in this introduction episode as he introduces the fresh concept for this season, prov...

A special holiday season poem for ShowHeroes and the Digital Distillery team We will be back for another season of the show next year when the event season gets up and running then.  Until then, enjoy you holidays time off and the company of your loved ones. Thanks for coming on this journey with us for another year. Your Truly, Phil This episode is brought to you as always by The Digital Distille...

In deze gloednieuwe aflevering van The ShowCast duiken we in de fascinerende wereld van AI en zijn rol in de digitale mediawereld. Het dynamische duo van GroupM, Data Scientist Fabian van den Berg en Copywriter Wouter Taheij delen hun inzichten en ervaringen met onze eigen host Angela Haisma omtrent kunstmatige intelligentie en bespreken hoe de toekomst er mogelijk uit zal kunnen zien. This episod...

Welcome back for Part 2 of this special episode on Decarbonising Digital Media. In this episode we pick up where we left off and look closer at carbon measurement standardisation, supply chain transparency, and 5 steps to net zero. Guest co-produced with Nadja Wolff. Further Reading: EU Carbon Policy and Targets Ad Net Zero GARM Sustainability Action Guide Cedara Eric Shih - COO at Cedara This epi...

Welcome back to Green About Media. It has been a little while since you have heard from us and we are still hard at work on Season 2 of the show which will launch in the coming months. In the meantime, however, we were lucky enough to be involved in Decarbonizing Digital Media, a webinar hosted by ShowHeroes and Cedara. So we thought we would turn this webinar into a 2-part mini series which stand...

The Digital Distillery took to the hills this month and found itself in the beautiful mountain city of Innsbruck Austria. In this episode we talk about Sustainable Tourism, Content Overload, Modern Influencers and Cookies as we hear from head of marketing for Tyrol Advertising Patricio Hetfleish , Sustainability expert Katrin Erben , sonicboom CEO Maxamillian Schwinghammer , Maven Founder Alina He...

DMEXCO 2023 is a wrap and by all accounts it was a huge success. The Show Heroes booth was constantly packed to gills helped by the attraction of our partners Cedara's carbon emissions calculator where people could come and measure the emissions of their campaigns ON THE SPOT! The wine tasting from ' The Wine Guys ' may have helped too. Check out our audio recap of the event and som...

The podcast network is just about 1 year old and to celebrate, Executive Producer Nadia Koski and myself sat down for a casual catchup and reflection session as we both prepare for some time off before heading back into the thick of things in September. This episode will feature absolutely no hard hitting digital marketing learnings, but instead you will learn a bit about the team behind it, and t...

In deze aflevering duiken we in de boeiende wereld van gegevensprivacy en marketing, met twee gewaardeerde gasten:  Saskia Baneke, Directeur bij VIA, en Reynder Bruyns, Senior Marketingstrateeg bij dentsu Benelux. Met de naderende veranderingen in digitale reclame en het afscheid nemen van third-party cookies, staan bedrijven voor nieuwe uitdagingen en mogelijkheden. Saskia en Reynder delen met on...

Welcome to today's episode of The Digital Distillery Podcast where we are joined by CEO & Founder of Attention Measurement company Adelaide, Marc Guldimann where he gives us some valuable insight: Different metrics measure different things, and no single metric can tell you the whole story. For example, click-through rate (CTR) is a good metric for measuring the visibility of your ads, bu...

Welcome to the latest episode of The Digital Distillery Podcast, where we dive deep into the  surprisingly not at all dull world of  advertising standards. In this episode, we unravel the origins of advertising standards, exploring their crucial role in shaping the digital media and advertising landscape.  We go over the IAB's new ad portfolio and have a look at how the standards look today B...

The Digital Distillery Tour continues with this recap of the latest Digital Distilliery event as we transport you to the vibrant city of Madrid, Spain. In collaboration with the German/Spanish Chamber of Commerce, The Digital Distillery hosted this event that brought together the unique strengths of the Spanish and German digital media and advertising markets. The goal? To bolster Europe's po...