The Digital Disruption Podcast

Is your business AI-ready? Join Daoud and Patrick as they unpack AI’s explosive growth, from generative tools to agentic automation. Discover why Shopify’s AI hiring memo sparked debate, how to audit your AI maturity, and why human creativity remains irreplaceable. Essential listening for data-driven marketers in MENA, balancing efficiency with ethics.

In this episode of The Digital Disruption Podcast, join host Patrick and guest Ahmad as they navigate through the evolving landscape of mobile measurement and customer engagement strategies. They kick off with a lively discussion about their upcoming travels and cultural experiences before delving deep into the current challenges and opportunities marketers face in the realms of mobile measurement...

In this episode of the  Digital Disruption Podcast , we sit down with  Sejla Vatres , Principal Product Lead at WellX, a digital insurance platform revolutionizing health and wellness through prevention-first strategies. With over a decade of experience across B2B, B2C, and travel tech in Europe and the Middle East, Sejla shares her insights on what  true disruption  looks like—solving real user p...

What does it take to run truly effective upper-funnel media campaigns—and how can you avoid wasting your budget on fraudulent or low-quality inventory? In this episode of the Digital Disruption podcast, Patrick sits down with the two Alexises (Nicholas and Trudell) from Britklik , a niche agency specializing in Google’s enterprise media suite, to explore the ins and outs of upper-funnel programmat...

Welcome back to another exciting episode of The Digital Disruption Podcast. In today's episode, we're thrilled to host Louise Rowe, the head of marketing at Mimojo, an innovative startup based in Dubai. Louise brings an impressive two decades of experience in the UAE and has worked across various sectors, including media, airlines, and loyalty rewards. She joins us to share valuable insights into...

Welcome to Episode 37 of The Digital Disruption Podcast. I'm your host, Patrick, and joining me today is Tim Ash, a distinguished international speaker, acclaimed author, and business founder with an impressive career in digital marketing. Tim is the founder of one of the pioneering digital marketing agencies, Site Tuners, with a strong focus on conversion rate optimization, boasting an impressive...

Welcome back to The Digital Disruption Podcast! In Episode 36, our hosts Daoud, Sean Bucher, and Patrick delve into a lively conversation about the shifts and trends disrupting the digital world. Tune in as Daoud shares his music app migration from Spotify to YouTube Music, recognizing Spotify's role in popularizing end-of-year recaps, much like what they plan for wrapping up digital transformatio...

Welcome to Episode 35 of The Digital Disruption Podcast! Today, our hosts, Patrick, Daoud, and Sean Bucher, dive into the intricate world of digital metrics and their significance in evaluating business success. In this episode, we question the traditional reliance on conversion rates and explore new perspectives on user engagement metrics. From the complexities of sessions and visits in analytics...

Welcome to Episode 34 of The Digital Disruption Podcast. In this episode, we're diving into the dynamic world of Customer Data Platforms (CDPs) with our expert guest, Faysal Shaarani. As we explore the impressive advancements in data streaming, with latency measured in mere milliseconds, we also highlight the significance of quick data transfers for business objectives. Faysal shares insights on s...

Welcome to Episode 33 of The Digital Disruption Podcast, where your hosts, Daoud, Sean Bucher, and Patrick, dive into the intersection of digital marketing and data analytics. This episode, inspired by Randy Newberg's podcast on wildlife conservation, explores the importance of data-driven decision-making across various industries. From leveraging competitor insights and understanding market dynam...

Welcome to The Digital Disruption Podcast! I’m your host Patrick, joined by my co-host, Daoud, as we delve into the world of Customer Data Platforms (CDPs) with our distinguished guest, Faysal Shaarani. Broadcasting from a comfortably cool setting after a long hot spell, we’re eager to tackle all things customer data on today's episode. Join us as we uncover key components, functionalities, an...

Welcome to another episode of the "Digital Disruption Podcast." Today, Patrick and Sean delve into a critical but often overlooked aspect of digital transformation: accessibility. With Dawood absent, the duo takes a thoughtful approach to exploring how organizations can prioritize accessibility, not just as a legal necessity, but as a moral and ethical imperative. They discuss the import...

Welcome back to another episode of The Digital Disruption Podcast! In Episode 30, our hosts Patrick, Sean Bucher, and Mostafa dive into a variety of topics ranging from customer behaviors and holiday shopping trends to effective marketing strategies for e-commerce and retail. They discuss the importance of clear policies, such as return policies, and how they impact customer loyalty. Additionally,...

In this episode of the Digital Disruption Podcast, we dive deep into the world of digital marketing with seasoned expert Malaa. We explore the critical role of customer centricity in building successful brands, the challenges of data management and measurement, and the future of AI in shaping digital experiences. Get ready to gain valuable insights and practical tips to elevate your digital strate...

Welcome back to The Digital Disruption Podcast! Today, the digital marketing landscape faces a plot twist – the death of the third-party cookie has been canceled! Joining us to navigate this ever-changing world of advertising are Sean Bucher, a veteran in the digital marketing trenches since the dawn of cookies, and Patrick Soch, who will bring his fresh perspective. Buckle up because we're di...

In this podcast episode, we discuss the recently passed Colorado Artificial Intelligence Act, the first of its kind in the US, which will go into effect in 2026. The law focuses on “high-risk” AI systems that make decisions about areas such as education, employment, finance, and healthcare. The key players involved are: Developers who create the AI systems Deployers who use the AI systems in their...

In this episode, Mostafa, Patrick, and Ahmad tackle the elusive question of whether an ideal Martech stack exists. They explore the nuances of Martech tools, emphasizing that while there may not be a universal stack suitable for all, there is an ideal stack for each business depending on its specific needs and objectives. The discussion delves into the importance of customer engagement, digital ex...

In this episode, we'll tackle the critical topic of audience segmentation. We'll cast a line with a relatable fishing analogy, then dive deep into the data you need to catch the perfect audience for your brand. Patrick will show you how to collect valuable customer insights and transform them into powerful segmentation strategies. You'll discover the different types of data (including...

Join Myself and Patrick as they dive deep into the insights shared at Google’s recent webinar in Dubai. In this episode, they explore the concept of invisible asymptotes and how they impact business growth. Learn about the importance of understanding key metrics like conversion rates and shopping cart abandonment, and discover the power of media mix modeling in driving incremental revenue. Whether...

In this episode, we unpack Google Analytics' recent news. While the third-party cookie deprecation has been delayed, it's important to stay ahead of the curve. Learn how to migrate your data from UA to GA4, leverage new features like user-provided data, and prepare for a cookieless future. Key Takeaways Google Analytics Universal Analytics (UA) property data collection has ended, but acces...

Welcome to Episode 22 of The Digital Disruption Podcast! In this episode, Patrick and Alexander delve into the evolving landscape of marketing strategies, emphasizing the critical role of data analysis and measurement across the marketing funnel. They discuss the challenges and opportunities arising from the transition to Google Analytics 4, including concerns about new attribution models and the...

In this episode, we discuss the concept of composable architecture and how it can help businesses avoid outdated digital strategies. We'll explore the challenges of traditional monolithic architectures and the benefits of composable solutions, which allow businesses to swap out individual components as needed. We also delve into the importance of strong architecture and skilled developers to e...

In this episode, we discuss the importance of developing the right skills for your organization's digital journey. We delve into the concept of a skills matrix and how it can help you identify the talent gaps you need to fill. They also explore the challenges of transitioning to new technologies and how to ensure a smooth handover between internal and external partners. Whether you're an e...

In this episode, we delve into the murky waters of user consent and data collection. We'll unpack the complexities of navigating the ever-changing landscape of privacy regulations. They discuss the limitations of consent banners and explore the critical role of Consent Management Platforms (CMPs). Learn how server-side tagging can be a powerful tool for marketers while respecting user privacy....

Welcome to Episode 18 of "The Digital Disruption Podcast". In this episode, we have Yigit and Ahmad as our guests.  Yigit, from Adjust, shares insights into the changes in postback tracking with Scan 4, adoption by advertising partners, and the introduction of SKAn 4.  The discussion delves into the complexities of mobile app measurement, the challenges of privacy-centric marketing, and...