THE DIGIBLE DUDE

How Video is Revolutionizing Multifamily Leasing | Kristi Fickert on Digible Dudes In this episode of the Digible Dudes podcast, we sit down with Kristi Fickert , VP of Enterprise Growth at Realync , to unpack the power of video in multifamily marketing and leasing . With over 25 years of experience in the industry, Kristi shares actionable insights on how video can do more than just attract atten...

Windell Mollenido, VP of Marketing and Technology at The REMM Group, joins us to reveal the real impact of AI in multifamily. This isn’t about hype or quick wins. It’s about what actually happens when automation hits the front lines. AI doesn’t reduce workload overnight. It increases it—more calls, more tours, more pressure on your team. But done right, it exposes inefficiencies, uncovers missed o...

Digible is giving away a fully managed 12-month digital marketing package for one multifamily property. Apply now: https://content.digible.com/100k-lease-stakes In this episode, we sit down with Dani Black , Chief Revenue Officer at AppWork , to uncover how their platform is transforming the world of multifamily maintenance—one work order at a time. AppWork is more than just maintenance software....

Digible is giving away a fully managed 12-month digital marketing package for one multifamily property. Apply now: https://content.digible.com/100k-lease-stakes In this episode, we sit down with Pratik Dhebri, VP of Product Management at AvalonBay Communities, to explore how one of the largest multifamily operators in the U.S. is transforming resident experience through strategic tech integration,...

What if the reason you're losing leases isn't your marketing budget… but your broken customer journey? In this episode, we sit down with Shelly Steitz (Cadence Marketing Solutions), Anne Baum (Towne Properties), and Brian Rosenblatt (Goldfarb Properties) to unpack the hidden friction points that are quietly costing multifamily teams thousands in lost conversions. From mismatched CRMs and broken fo...

In this episode of the Digible Dudes Podcast, we sit down with Justin Jones, better known as The Multifamily AI Guy and AI Evangelist at Hyly. AI. From mindset shifts to machine learning, Justin brings a refreshing, human-first perspective to one of the most talked-about trends in property management: artificial intelligence.  Whether you're a marketing exec, on-site leasing agent, or maintenance...

In this episode of the Digible Dudes Podcast, we sit down with Laurel Zacher, Founder of LZ Strategic and former VP of Marketing at Security Properties Residential, to explore the real state of marketing in multifamily. After leaving a high-powered VP role, Laurel launched a fractional CMO consultancy without a website, a pitch deck, or a team—just pure reputation and results. Now, she’s helping p...

Digible is giving away a fully managed 12-month digital marketing package for one multifamily property. Apply now: https://content.digible.com/100k-lease-stakes What does it take to build truly effective vendor partnerships in multifamily real estate? In this episode, Michelle Smith, VP of Digital Strategy at Willow Bridge Property Company, takes us behind the scenes of how she’s scaled trust-base...

Digible is giving away a fully managed 12-month digital marketing package for one multifamily property. Apply now: https://content.digible.com/100k-lease-stakes Is physical marketing dead? Not even close.  In this episode, Eric Clark from Benson Integrated Marketing Solutions breaks down why physical marketing still matters and how to make it actually work. From monument signs to personalized gift...

In this episode of the Digible Dudes Podcast, hosts Reid and David dive into the Japanese concept of Ikigai — a powerful framework that blends passion, purpose, and profession to uncover your reason for being. From its deep cultural roots in Eastern philosophy to its practical applications in Western entrepreneurship, this episode explores how aligning what you love, what you're good at, what the...

In this episode of the Digible Dudes Podcast , Reid and David dive deep into the scaling challenges facing digital marketing agencies , especially within the multifamily real estate industry . From trust-driven service models to margin compression , and from customization vs. productization to the hidden cost of chasing big clients, this episode lays out the hard truths every agency leader needs t...

In this episode of the Digible Dudes Podcast, David and Reid introduce a bold new framework for professional and marketing growth: the Misogi Method. Borrowed from Japanese tradition and reimagined for marketers, a Misogi is defined as a challenge so big and uncomfortable that you have only a 50% chance of success—and that's exactly the point. The conversation explores how stepping outside you...

How to Run More Productive Meetings | Death by Meeting | Digible Dudes Podcast Welcome to another episode of the Digible Dudes Podcast! In this episode, David and Reid dive into the thought-provoking concepts from Death by Meeting by Pat Lencioni. They explore the critical role that well-structured meetings play in driving business success and how to avoid the dreaded “death by meeting” scenario....

Are Business Books Really Helping You Succeed – Or Just Selling You Hype? In this episode of the Digible Dudes podcast, David and Reid break down the hidden flaws in popular business books and expose the arrogance vs. humility debate in thought leadership. From 10X Thinking to Radical Candor, we uncover why some of the biggest business gurus might be leading you astray - and what you should do ins...

The multifamily marketing landscape is shifting big time! In this episode of The Digible Dudes Podcast, hosts David Staley and Reid Wicoff dive into the Zillow-Redfin partnership, the mass layoffs at RentPath, and what these industry changes mean for property owners, marketers, and investors. Key Takeaways: Property owners need to rethink their listing and marketing strategies Zillow's move is abo...

In this episode of the Digible Dudes podcast, co-founders David Staley and Reid Wicoff dive deep into the unspoken challenges every founder faces-from identity struggles and burnout to the difficult transition of stepping away from the business you built. David shares his personal journey of leaving the day-to-day operations at Digible, the emotional toll of redefining purpose, and how his search...

In this episode of the Digible Dudes podcast, co-founders David Staley, Reid Wicoff and Nicole Staley reflect on the transformative journey of 2024, a year marked by significant growth and strategic evolution for Digible.  They delve into the challenges and triumphs of expanding their team by 50%, transitioning to a remote-first culture, and the imperative of maintaining authentic workplace humor...

In this episode of the Digible Dudes podcast, we’re joined by Joe Robbins, Co-Founder of Public Grid, to explore how technology and innovation are disrupting utility management in the multifamily real estate industry. Joe shares his unique journey—from creating an award-winning documentary to co-founding Public Grid, a platform designed to simplify utility account setup, save residents money, and...

In this episode of the Digible Dudes podcast, we’re joined by Misty Rowell, founder of Elev8 Residential, for an in-depth look at developing property management for small and mid-sized landlords. With over two decades of industry experience, Misty shares her journey from working in property management to launching her own company, Elev8 Residential, aimed at filling critical gaps in the market. Mi...

In this episode, we’re joined by Caren Maio, CEO and co-founder of 100, for a deep dive into the challenges of fraud in multifamily housing and her innovative approach to solving this billion-dollar problem. Karen shares her journey from founding Funnel, a leading prop-tech company, to creating 100—a groundbreaking solution designed to eliminate bias, fraud, and friction from the multifamily scree...

In this episode of the Digible Dudes Podcast, David and Reid explore the challenges and strategies behind building and optimizing effective scorecards and KPIs for businesses. With candid discussions on leading vs. lagging indicators, time-boxed experimentation, and balancing accountability with team autonomy, this episode unpacks what it takes to drive measurable outcomes while maintaining organi...

In this episode of the Digible Dudes Podcast, hosts David and Reid dive deep into the art of running lean and efficient teams, sharing insights from their own experiences leading growing organizations.   With candid discussions on value statements, zero-based budgeting, and the complexities of scaling without compromising culture, this episode tackles some of the biggest challenges leaders face to...

In this episode, we’re joined by Kerri Davis, CEO and founder of Fortress OS, for an in-depth look at her journey in property management and the potential of Fortress OS as an operating system for multifamily real estate.  With a diverse background spanning law, accounting, military service, and real estate, Kerri shares how her unconventional path led to the founding of Fortress, a property manag...

In this month’s Digible Dudes recap, we dive deep into the evolving landscape of multifamily real estate. Join us as we explore AI-driven rent pricing, RealPage's legal battles, and the latest tech innovations transforming the industry.  Featuring insights from Dom Beveridge, Joe Summers, Maddie from GoldOller, and Zumper’s Anth Moss, we discuss the impact of AI, data strategies, and industry tren...

In this episode, we sit down with Maddie Grusendorf, Industry Principal at Get 100, to explore how AI is reshaping property management strategies in the multifamily sector. Maddie shares how multifamily and real estate companies can leverage cutting-edge AI tools like Elise AI to streamline lead management, enhance leasing processes, and improve tenant experiences.  As a forward-thinking property...