The Diggintravel Podcast

In the second episode of the How Airlines Become Data Driven series, we move from the big picture to the first practical step of building a more data-driven airline ecommerce and digital marketing team. In my experience, every airline analytics project starts in the same place: understanding how accurate your digital data really is. Before optimizing campaigns, running experiments, evaluating the...

After a six-month break, the Diggintravel Podcast is back with the start of a new series: How Airlines Become Data Driven. Over the last five years, alongside hosting more than 70 conversations with airline leaders, digital executives, UX experts, and industry practitioners, I have also spent much of my time working directly with airline ecommerce and digital marketing teams. These projects ranged...

This episode closes out the 2025 Diggintravel Podcast season with a deep dive into one of the topics that kept coming up in our Airline Leaders Series conversations: Generative Engine Optimization (GEO). After a year of interviews with airline CMOs, CDOs, and digital leaders in partnership with 815Labs , we wanted to switch gears and dig into a very specific subject that sits high on many airline...

This is the fifth episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs ! For this episode, we traveled to Lisbon during the World Aviation Festival to meet with Jason Ward, Vice President of Marketing and People at Azul Airlines. In this episode, we talk about: How Jason’s journey across Morris Air, Southwest, JetBlue, TAP Portugal, and Azul shaped his people-firs...

This is the fourth episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs ! In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future. For this episode, we traveled to Lisbon during the World Aviation Festival to meet with Juliana Ramirez, Chief...

This is the third episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs ! In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future. For this episode, we traveled to Lisbon to meet with Sara Walter de Freitas, Head of Digital & eCommerce at...

This is the second episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs ! In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future. For this episode, we traveled to Istanbul to meet with Sevilay Gökduman, Group Head of Digital Channel Manageme...

This is the kickoff episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs ! In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future. We’re starting strong with Ismael Monzón, Head of Digital Growth at Air Europa—a longtime friend of the Diggin...

This is the latest episode in our Airline UX Series in partnership with 815Labs ! In this series, we’re speaking with top airline and travel UX leaders to uncover the secrets behind building exceptional digital experiences. This time, we explore airline digital platforms, product teams, and the build vs. buy dilemma with insights from Remus Moraru, an ecommerce leader who spent seven years buildin...

This is the fifth podcast in our Airline UX Series in partnership with 815Lab s! In this series, we’re speaking with top airline and travel UX leaders to uncover the secrets behind building exceptional digital experiences. This time, we dive into the world of digital analytics and data-driven UX with Kamran Emre Sayin, Digital Analytics and MarTech Leader at Turkish Airlines Technology. His team r...

This is the fourth podcast in our Airline UX Series in partnership with 815Labs! In this series, we’re speaking with top airline and travel UX leaders to uncover the secrets behind building exceptional digital experiences. This episode is a special one, recorded on the road in Belgrade with Srdjan Prokić, Head of E-Commerce at Air Serbia. Srdjan shares his journey of building Air Serbia’s mobile a...

This is the third podcast in our Airline UX Series in partnership with 815Labs! In this series we're speaking with top airline and travel UX leaders to uncover what it takes to build outstanding digital experiences. This time, our guest is Martyn Reding—former Head of Digital Experience for an airline at Virgin Atlantic and now Director of User Experience Design at Expedia. He also developed his o...

This is the second podcast in our new Airline Leader Interview Series, where we talk with industry UX leaders about how to build a great digital experience and user experience (UX) for airlines. Together with our new podcast partner, 815Labs —experts in building top-tier airline UX—we’ve structured a series of episodes that bring together insights from leaders across various perspectives to unders...

Earlier this year, we launched the Airline Leader Interview Series, where we spoke with industry leaders about high-level trends and strategies. But now, we’ve decided to dig deeper into one key topic: how to build a great digital experience and user experience (UX) for airlines. Together with our new podcast partner, 815Labs —experts in building top-tier airline UX—we’ve structured a series of ep...

Diggintravel Podcast is back for our fifth year, and we couldn't think of a better way to start the new season than with one of the top digital minds in the airline industry, Ricard Vila, Chief Digital Officer at LATAM Airlines. In this talk, Ricard explained how LATAM Airlines built a unique ecosystem to succeed and move faster in the digital world. Ricard's talk goes beyond the usual digital tra...

Another exciting Diggintravel Podcast episode, featuring an in-depth discussion with Surya Kuchibotla, Head of eCommerce and Distribution at flyadeal. Discover how flyadeal is building a modern digital commerce tech stack and leveraging technology to carve out a competitive edge. Key podcast highlights: Flyadeal's unique organizational model How flyadeal is running consolidated, end-to-end digital...

For all you digital professionals who want to learn how the best airlines are mastering analytics and doing so at scale, this Diggintravel Podcast episode is a must-listen.   Today, we bring you another insightful case study: the Lufthansa Group and their Digital Hangar’s journey from web and CRO analytics to airline product analytics.   Laura J. Hornbake, Product Analytics Community of Practice L...

To kick off the new year, we're doing something different at Diggintravel Podcast. And it's all about helping you advance your airline digital career! This episode is all about how to find and land your ideal airline digital job. As we step into 2024, the digital landscape keeps evolving, and AI is reshaping our world daily. Understanding the skills to acquire, what to learn, and where to focus fo...

Marketing and marketing technology are changing fast! With constant changes and mounting pressure on airlines to stay on top, we've decided to help you navigate these shifts with a special two-part podcast series. Today, in Part II, join us and founder and editor of Martech Weekly Juan Mendoza as we explore the state of digital analytics and how analytics and measuring measuring marketing effectiv...

Marketing and marketing technology are changing fast! With constant changes and mounting pressure on airlines to stay on top, we've decided to help you navigate these shifts with a special two-part podcast series. Today, in Part I, join us and founder and editor of Martech Weekly Juan Mendoza as we explore the state of marketing technology, discussing emerging roles and the critical need for new,...

Artificial intelligence is developing so fast that we just had to share this! A few months ago, ChatGPT was an interesting new gadget; now, AI is revolutionizing how we approach airline digital marketing. AI tools can now analyze your websites and campaign landing pages. Even more impressively, they can evaluate images like your airline ads and creatives. In our latest episode we provide you these...

Today, I'm reconnecting with a familiar voice, Ravi Shankar Mallavarapu. I first met Ravi when he held the position of Chief Growth Officer at AirAsia. He was one of the first guests on our podcast back in 2020, sharing insights about his efforts to transform AirAsia's digital marketing team into a modern growth marketing unit. Ravi's journey has been a captivating one, especially his recent trans...

We went back to our roots with this podcast! Diggintravel was crafted with a single mission in mind – to serve up practical insights tailor-made for you, the airline digital professional. In this episode - talk with Joonas Leppävuori, Digital Product Manager at Finnair - we discussed in detail how Jonas and his team are doing booking funnel optimization. Joonas explained how they optimized all key...

Yes, we had to do it! A special episode dedicated to ChatGPT and potential airline applications. There's tons of articles and podcast about ChatGPT, we felt there is a need to do a top-down, structured overview of ChatGPT and why it matters for airline and travel digital professionals. Our guest, Bostjan Kozuh has finished several data science trainings at Massachusetts Institute of Technology and...

This is another episode where we talked about how airlines can leverage data sicence and artificial intelligence. And if we were to pinpoint the most significant area for airlines where data science can have a substantial impact, it would undoubtedly be in airline dynamic pricing and dynamic offers.  And yes, of course we talk about ChatGPT and possible impact for airlines again as well. Mike Robi...