Equipment Finance News
The Dig
Listen in as Equipment Finance News editors interview the leaders in the industry, on both the lender and dealer sides of the table, to discuss new developments, trends, opportunities and more.
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Equipment Finance News
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Latest episode
Mar 17, 2026
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Episodes
Pinnacle plans equipment finance growth following Synovus merger 17.03.2026 20:36
On the heels of its $8.6 billion merger with fellow financier Synovus , Pinnacle Financial Partners plans to boost its equipment finance business with new markets, customers and operational opportunities. The combined bank holds $117.2 billion in assets and will be branded as Pinnacle in 2027, according to a Jan. 2 Pinnacle release. The merger creates a significant expansion runway, particularly...
Pathward VP of Commercial Finance Rick Pierman on extending financing terms 12.02.2026 19:03
Equipment finance borrowers are aiming to extend their financing terms as higher interest rates, inflation and tariffs drive up costs. Borrowers are looking to meet cash flow requirements by extending terms up to 84 months, Rick Pierman , vice president of commercial finance business development of equipment financier Pathward, tells Equipment Finance News during this episode of “The Dig” podcast...
Specialty finance market seeing cyclical correction w/ 1st Source Andrea Short 20.11.2025 27:06
The specialty finance market is experiencing a correction as different credit cycles normalize after a year of uncertainty. Specialty finance business lines follow different credit cycles based on sector, but sectors such as rental are seeing the most pressure due to an industrywide correction as “over-fleeted” clients drive higher credit stress and more nonperforming loans, 1st Source Corp. Pre...
Cost controls, customer service key to long-term financing success with 1st Source CEO Murphy III 05.09.2025 15:35
Long-term commercial and equipment financing success depends on rigorous cost control, outstanding client service, organic growth, and strong capital reserves, as the industry continues to evolve. Success requires maintaining rigorous cost control alongside outstanding client service, 1st Source Corp. Chairman and Chief Executive Christopher Murphy III tells Equipment Finance News in the second of...
Human, technology balance key as next generation of lenders arise with 1st Source's Christopher Murphy III 29.08.2025 14:36
As digitalization and AI reshape the equipment finance industry, it remains essential for lenders to preserve and share the expertise built over years of experience. While digitalization speeds up processes, it cannot replace the need for personal expertise in equipment finance, as success still requires understanding the equipment, its use, collateral value, cash flow patterns and business seaso...
4 keys for navigating current market conditions with Mitsubishi HC Capital America’s Mann 07.07.2025 23:01
Flexible financing partnerships between dealers, lenders and OEMs; customized financing solutions; investing in scalable integrated technologies; and customer education are keys to navigating current and future market conditions. As equipment dealers, lenders and OEMs continue to look for the best methods to navigate market uncertainty, rising delinquencies and other concerns, developing flexible...
Develop an Amazon-like approach in equipment attachments: Discussion with Ignite Attachments' Trisha Pearson 20.06.2025 21:51
Podcast: Ignite Attachments targeting Amazon-like model for attachments Listen as ‘The Dig’ speaks with OEM’s Trisha Pearson Category: Material handling As equipment dealers and lenders expand their product offerings to diversify and meet customer needs, attachment and implement Ignite Attachments is adopting an Amazon-like approach to distribution and service. The rise of direct-to-consume...
Agriculture equipment leasing nears 40% for industry: Discussion with Massey Ferguson’s Whorton 12.05.2025 24:22
Increased farm income pressures have led to increased demand for farm equipment leasing as farmers and OEMs look to find a balance in the market. Farmers continue to navigate farm income pressures caused by tariffs and rising prices, Joe Whorton , director of marketing at Duluth, Geo.-headquarter global agriculture equipment manufacturer Massey Ferguson , tells Equipment Finance News on this epis...
Tech enables small lenders to compete with industry titans: DataCRaiM CEO Rohan Marfatia 14.04.2025 23:59
Tariffs can be considered a business problem, knowing the fact that we are a 1.4 trillion industry, and I would say close to 30 to 40% of the equipment probably is going to be impacted in some way, shape or form. Right in terms of data, crane, we cut across data, CRM and AI, it's there in our name itself. So then, if we, if you have to break it down right data, for example. So when, when you come...
Developing digitally-focused equipment financing with Elevex Capital's Jeffery Elliott 20.03.2025 22:12
With the rise of AI and automation in the equipment finance sector, lenders must shift to a digitally-focused infrastructure. Using technologies like AI to streamline processes, enhance transparency and improve customer service can help equipment financiers develop better solutions, Jeffry Elliott , founder and chief executive of Elevex Capital , tells Equipment Finance News on this episode of “T...
Demand for flexible financing growing in construction industry: Ivan Franklin of Mitsubishi HC Capital America 28.02.2025 25:00
Johnnie Martinez 0:06 All right. On today's episode of the Dig, I am joined by Ivan Franklin of Mitsubishi HC Capital America and I will let him introduce himself further. Ivan Franklin 0:15 Yeah. So obviously, I'm, I'm Ivan Franklin. As Johnny just mentioned, I'm the the VP of Business Development focusing on new OEM finance partnerships for Mitsubishi HC Capital America. I've been wit...
Equipment finance, technology outlook with The Alta Group leadership 21.01.2025 25:39
Johnnie Martinez 0 minutes 5 seconds0:05 Johnnie Martinez 0 minutes 5 seconds On today's episode of the Dig, I am joined by three members of the altar group and I will let the three of them introduce themselves. Johnnie Martinez 0 minutes 14 seconds Well, if you'd start us. VG Valerie L. Gerard 0 minutes 15 seconds0:15 Valerie L. Gerard 0 minutes 15 seconds Sure. Thanks, Johnnie. Valerie L. Gerard...
Interest rates separating asset financiers from balance sheet lenders with Terex’s Declan North 13.01.2025 27:01
Johnnie Martinez 0:04 On today's episode of the Dig, I am joined by Declan North of Tarrick Financial Services and I will let him introduce himself and go deeper into his background. North, Declan 0:13 Johnny, thanks very much. Obviously Declan North and Global Director of Trade and financial Services for tariffs financial services, looking after the Materials processing Division materia...
EVs, alternative fuels remain transportation's future with Fleet Advantage's Brian Holland 11.12.2024 14:11
Welcome to The Dig, where equipment finance news editors connect with industry leaders and dealers to discuss news analysis, market trends, tips, and more. I am Johnnie Martinez II, Senior Associate Editor of Equipment Finance News, the one news source for both dealers and lenders. Today we're joined by Fleet Advantage's Brian Holland, and I'll let him introduce himself. Hey, good afternoon, I'm...
Risk and reward on the road to industry success with Florida Coast Equipment's Todd Bachman 18.11.2024 26:22
Todd Backman, President and CEO of Florida Coast Equipment and Big Orange Rental, discusses how they prepared for and managed the impact of hurricanes on their dealership and rental operations. They prioritize the safety of their employees and customers, prepping their stores and equipment for potential damage. They also ensure that essential equipment like generators and chainsaws are available i...
Dealer disaster response with Pete Store's Greg Arscott 01.11.2024 18:49
Johnnie: Welcome to The Dig, where Equipment Finance News editors connect with industry leaders and dealers to discuss news analysis, market trends, tips, and more. I am Johnnie Martinez II, Senior Associate Editor of Equipment Finance News, the one news source for both dealers and lenders. Johnnie: At this time, I'd like to introduce today's guest, Greg Arscott, president of Peterbilt Dealer the...
Balanced partnerships overcome high interest rate challenges: Brian Rosa of Mitsubishi HC Capital America 13.09.2024 14:18
There are two keys to success in the equipment finance industry in a high interest rate environment: adequate vetting and balanced partnerships. Partnerships in the industry are the best means for companies to meet their goals and objectives, but aligning the partners' goals equally remains key, Brian Rosa , president of commercial finance at Mitsubishi HC Capital America , tells Equipment Financ...
Poor risk management is creating lender exposure issues: RJ Grimshaw of Orion First 16.08.2024 20:12
Equipment financiers face exposure issues in key segments as pandemic-era risk management decisions continue to become portfolio problems. While the pandemic-era supply shortages drove up used-equipment values, units financed at those higher values now represent delinquency and risk management issues, RJ Grimshaw, chief revenue officer at Orion First and former president and chief executive at Un...
How Anderson Equipment is managing and protecting data 10.07.2024 16:24
Equipment financiers face exposure issues in key segments as pandemic-era risk management decisions continue to become portfolio problems. While the pandemic-era supply shortages drove up used-equipment values, units financed at those higher values now represent delinquency and risk management issues , RJ Grimshaw , chief revenue officer at Orion First and former president and chief executive at...
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