Michael J Hart IV and Theodore J Heeren

The Differentiated Business Podcast

Business EN ↓ 30 episodes

Not all business podcasts are no-nonsense. In 2004, two college friends founded Fresh Produce, a mostly just typical ad agency with an art gallery in it. Since then they've helped a lot of businesses not fit in very well. The Differentiated Business Podcast with Michael J Hart the Fourth and Theodore J Heeren the First provides a glimpse at what its like to work at a one-of-a-kind ad business that specializes in differentiation strategy. If you’re looking for a business podcast about caring for office plants, kazoo collecting, or how to run a Dungeons and Dragons campaign, you just hit the jac...

Author

Michael J Hart IV and Theodore J Heeren

Category

Business

Podcast website

pickfresh.com

Latest episode

May 29, 2026

Where to listen?

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Episodes

Lozenge 29.05.2026

Where does your business rank on the phonosemantic scale? And is Michael J. Hart IV familiar with the term unctuous? Find out in this long awaited and highly anticipated episode of our computer radio program.

Cardamom 03.12.2025

Ipso Gallery at Fresh Produce recently hosted an art show that took guests on a mystical journey toward a kind of truth. Find out what happens when Michael J. Hart IV puts on the Transcendental Hat.

Charcuterie 20.10.2025

In this episode of the computer radio program, Michael J. Hart IV tests the limits of charcuterie. Plus, a world wide premiere of a brand new ad from the people that brought you the celebrated Perkins Storage & Transfer radio campaign.

Ramble 12.09.2025

In this episode of the computer radio program we ask some important questions about breathing techniques, Duncan Sheik, and whether or not Michael J. Hart IV trash talks while playing Hot Shot at Electric Rainbow.

Results 29.08.2025

In this episode of the computer radio program you'll find out if more than eighty three out of a hundred people would join a softball team with Crick Jumper as a mascot. You'll also learn what Michael J. Hart IV loves about haiku.

Cricks 07.08.2025

How did Michael J. Hart IV keep cool on a recent business trip to Tampa? Is it possible to include vat, turkey pot, three-legged dog, jump-a-crick, and swim-a-creek in the same radio ad? Find out in this week's computer radio program.

Bound 18.06.2025

Spinach or mixed greens? Creamy or dry? What is your favorite leafy salad memory? In this episode of the program we discuss salads and how they perform in differentiated business promotional campaigns.

Courage 11.06.2025

In this episode of the program Michael J. Hart IV summons all of his courage to complete part two of the Judith Schornmann Executive Differentiated Business Challenge. This one also features some commentary on cd collections and microfiche.

Trifles 21.05.2025

A recent Ipso Gallery at Fresh Produce art show inspired an innovative new business challenge, The Judith Schornman Differentiated Business Challenge. So, will Michael J. Hart IV rise to this innovative new business challenge? There's only one way to find out.

Pundit 24.04.2025

In this episode Michael J. Hart IV, Chief Pundit of our computer radio program, outlines his complex pun efficacy quadrant while the other guy in the program works on his pronunciation of the word efficacy.

Funderdome 10.04.2025

Join Number Caller, Gallery Director, Ladder Boy, and featured guests, Greg Kiesow Knudson and family, in a sonic battle over a concept that was once referred to as the Thunderdome of arts fundraisers, Lucky Number at Ipso Gallery.

Wormdog 02.04.2025

What can we learn from Irish Christian Monks to help us inspire innovation and creativity in the workplace? And how far will the BYU SLELS go in the big basketball tournament? This week's computer radio program is packed full of juicy hot takes from Joe Michaels, Big Jim Ted, and sports analysis from Tiny McKittens.

Boggled 17.03.2025

A leadership focused episode of the Differentiated Business Podcast, this one reveals some exciting new discoveries to enhance your team's creative output and effectiveness instantly!

200 28.02.2025

In this episode of the computer radio program, Theodore J. Heeren attempts to bowl a 200 while Michael J. Hart IV considers how many sticks he could shake in a minute.

Bedraggled 12.02.2025

In this episode Michael J. Hart IV shares some intimate details about his life as well as a few tips on how to host a successful meat raffle.

Ritual 03.02.2025

In this podcast we discuss the merits of differentiation strategy in a chili cookoff. We also discuss Hugh Glass, anachronisms, and community rituals. Plus Michael Hart IV comes up with a cool new segment idea.

Phoenix 15.01.2025

Does Michael J. Hart IV regret giving up his dream of becoming a whip twirling archeologist just so he could be called naive and aloof by somebody? In this week's computer radio program, we share something it took us 20 years to learn.

Facts 23.12.2024

This episode of the Differentiated Business Podcast features an interview with the host of the longest running polka inspired television program in the world. Plus we perform a classic holiday carol and share a fact about grapes.

Sparkle 16.12.2024

A modern holiday classic, this week's episode does more than befuddle the listener into a seasonal stupor, it crackles and fizzes with decent information on several surprising topics. Plus, there's an audio teaser and a not so original carol.

Flam 09.12.2024

An instant holiday classic, in this episode of the computer radio program we uncover truth in some of Michael J. Hart IV's favorite crooners. There's also a decent pun on Sammy Davis Jr.

Alacrity 21.11.2024

This episode features a hit, new, original Thanksgiving poem by friend of the program, Gaynor St. Louis Johnson of the Grand Valley. Plus Theodore J. Heeren tries to get Michael J. Hart IV to agree on a new rule.

Interview 14.11.2024

You don't necessarily go through an interview process when you start your own differentiated business, so in this episode we put Michael J. Hart IV through a vigorous interview process, just for kicks and to see if we should stay business partners. Plus, we're in the heat of our Famous Internship interviews so this is something we've been thinking about a lot lately.

Galactical 07.11.2024

We wanted to keep this week's podcast simple so we mostly just talk about Aristotle and virtue and how to clean a grease trap at a pizza place. This one also includes the world premiere of "Galactical", an exciting new ad we made for Perkins Storage & Transfer.

Querent 31.10.2024

This week's Differentiated Business program takes you on a special, Halloween inspired mystical journey, as Michael J. Hart IV queries Theodore J. Heeren, an amateur interpreter of the mystical truth.

Malapropism 25.10.2024

How do you follow up a computer radio program that was so good even some National Geographic subscribers were probably impressed? That's what we talk about in this week's Differentiated Business Podcast. I'd tell you more but I don't want to give away the ending.

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