Melissa Burkheimer

The Design Business Show

Business EN ↓ 249 episodes

Hosted by Melissa Burkheimer, The Design Business Show is a podcast that shows expert entrepreneurs how to use strategic design to build credibility and increase conversions. Learn what works, what doesn't, so you can get the tools, strategies and design inspiration you need to grow your business your way. Melissa Burkheimer is a conversion + sales page designer whose clients 10X their sales goals, change the lives of their customers, and get featured in places like The Ellen Show, Access Hollywood, Entrepreneur, Forbes, and other top-rated media outlets.

Author

Melissa Burkheimer

Category

Business

Podcast website

thedesignbusinessshow.com

Latest episode

Feb 29, 2024

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Episodes

The Design Business Show 124: Celebrations + Changes I'll be Making in My Business in 2021 22.12.2020

Well hello friends! It's been a minute since I've published a solo episode, and I wanted to pop in here to give you a couple behind-the-scenes updates today.  It's December 21, 2020, and this is a time of year where a lot of people take time off, reset, declutter, share gratitude and get ready for the new year.  2020 has been a year unlike any other we've experienced during this lifetime, but I'm...

The Design Business Show 123: Branding Your Purpose with Lakeasha Jackson 08.12.2020

Lakeasha Jackson is a mom of 3, wife & CEO. She's based out of Long Island, NY and works with clients nationwide. She started her business back in 2012, and that business was formally named Jackson Designz (Now, Lakeasha & Co.) She didn't leave her full-time job until July 2015 to really pursue the joy of being a CEO. She was so wrapped up around building and branding other people's businesses and...

The Design Business Show 122: Tell Better Stories with Alyssa "Twist" Light 04.12.2020

Alyssa "Twist" Light is a professional speaker who helps businesses grow by utilizing the power of storytelling in every aspect of their operations, especially marketing. She does it on the spot. Right there. With business owners and sales people she's never met before, Twist asks a few questions and like magic comes up with marketing design, hashtags, positioning, value props, and branding. Her m...

The Design Business Show 121: The Importance of Foundation in Brand Development with Nita Scruggs 13.11.2020

Nita Scruggs is a Brand and Marketing Strategist who partners with CEOs, executives, and solopreneurs to grow their personal and professional brands. With 6 years of experience in design and marketing for established brands and startups, Nita knows what truly drives conversions and sold-out launches. Nita has landed coverage in print, acquired for in-person business presentations, and has solidifi...

The Design Business Show 120: Streamline and Automate Your Processes with Melissa Morris 06.11.2020

Melissa Morris is a Business Operations Consultant who specializes in client processes, which includes client onboarding, management and offboarding. She uses her 10 years client management experience to help service based business owners streamline and automate these processes as well as teach them how to set client expectations and create and hold boundaries. Melissa's been seen in INC Magazine...

The Design Business Show 119: Attracting Premium Clients with Keshia White 04.11.2020

Keshia White is a Business Mentor for new service providers who want to learn how to attract premium clients online. After nearly a decade in corporate America, working in business-to-business sales, from the telecommunications industry to the software industry, Keshia made a pivot to take her branding and web design business full-time in 2018. After running her own business full-time for nearly t...

The Design Business Show 118: Inclusive Thought Leadership with Eva Jannotta 30.10.2020

Eva Jannotta is a communications consultant providing marketing and thought leadership support to North America's most recognized entrepreneurs and leaders in the women helping women economy. She offers thought leadership, marketing and social media strategy to women who serve women. Prior to starting her business Eva worked in Corporate Communications for an organic grocery store chain. She grew...

The Design Business Show 117: Using Human Empathy in Brand Research with Zane Gibbs 26.10.2020

Zane's life experiences have had a profound impact on his life. From growing up in a single-parent household in the projects, to failing high-school geometry, to completing a Ph. D. with a specialty in Quantum Field Theory, Zane views challenges as opportunities to transform and failures as an opportunity to learn. He desires to share his unique perspective on empathy, combined with skills and tal...

The Design Business Show 116: The Story Behind McDonald's Rebrand with Tyler Brooks 16.10.2020

Tyler Brooks has been with Turner Duckworth since 2011. He's a Creative Director at the agency's San Francisco studio, with a portfolio of award-winning work across a diverse range of clients like Coca-Cola, Google, Metallica, Little Caesars, and, most recently, McDonald's. In his spare time, he's probably reading too many comic books, telling one too many bad jokes, and/or playing too many video...

The Design Business Show 115: Crafting Brand Strategy with Sasha-Shae Weekes 12.10.2020

Sasha-Shae Weekes is a creative at heart, who enjoys storytelling and bringing dreams into reality. As a Visual Design Strategist, she enjoys using strategic purpose-fueled solutions to pull together brands and websites for the creative business owner seeking a refined yet standout design that illustrates their expertise and encapsulates who they are. Sasha-Shae resides in NYC with her hubby, and...

The Design Business Show 114: Breaking Down the Brandviduation® Process with Amber Brooks 01.10.2020

Amber Brooks is the founder of Brandividuation® - a signature solution for evolving impact-driven brands and community builders who are here to take a stand and make a difference. She's a Marketing Consultant for Where We Help, Content Director for Rebelle Con, former Marketing Producer for Singularity University, and previous board member for several non-profit organizations. She helps founders a...

The Design Business Show 112: 3 Design Elements to Add To Your Sales Page Hero Section for Increased Conversions 25.09.2020

Happy Friday, Friends. Or happy whatever day it is when you're listening. If you're new or you've been listening for a while - nice to meet you and I'm grateful that you listen and share! It's been a minute since I formally introduced myself on the podcast, so I thought I'd take a minute to do that before we get to today's topic. My company, Melissa Burkheimer Studios, is here to design iconic sal...

The Design Business Show 113: Customer Journeys + Membership Design with Jennifer Dopazo 25.09.2020

Jennifer Dopazo is a graphic designer specializing in Brand Identity, Interaction Design and UX/UI Design. She's the founder of multimedia design studio Candelita and a 3-time American Graphic Design Award winner. Jennifer helps organizations attract their dream clients by translating their big vision into an awesome digital experience with a unified brand. She's worked with companies like The New...

The Design Business Show 109: 3 Limiting Beliefs Service Providers Experience + How to Shift Them 14.09.2020

Hey friends! Before we get to today's episode, I wanted to let you know here first that I'm now offering VIP Days in September & October 2020. Your offers are more than worthy of a profitable launch design. ​I'd love to help you transform your launch into a record-breaking blockbuster with a VIP Day! ​If you're interested in working with someone who can help you get actual results in your business...

The Design Business Show 111: The Life-Changing Magic of Day Rates with Sarah Masci 14.09.2020

With 15 years of branding and design experience, Sarah Masci is a leader in the online industry for clients looking for high-quality, aesthetic digital design. As the founder of Book Me For A Day™, her signature one-day intensive program, she thrives on compressing professional branding, web and digital design into one day, versus weeks or months. When she's not doing intensives for her own client...

The Design Business Show 110: Tips for Marrying Design and Copy with Zafira Rajan 04.09.2020

Zafira Rajan is a strategic launch copywriter and soulful strategist committed to helping coaches and course creators build, grow and scale a meaningful digital empire by wielding the power of their personality and intuition to tell stories only they know how. Here's what we covered on the episode: How Zafira and I met at The Copywriter Club TCCIRL Event in March 2020    Zafira shares that she alw...

The Design Business Show 108: Personalized Service + Handcrafted Design and Marketing with Sherry Holub 31.08.2020

Sherry Holub has over 20 years of experience eliminating stress and worry for small business clients and becoming a trusted partner for their website, design and marketing needs. She's an advocate for education, a member of prestigious design organizations, and has judged design competitions such as the Webby Awards. Here's what we covered on the episode: Sherry talks about when the internet first...

The Design Business Show 106: How to Write Your "About You" Section on Your Sales Page 27.08.2020

On your sales pages, I don't recommend that you include a link to your about page. Instead - create an "about you" section on your sales page. When you write the copy - you want to introduce yourself - but not in your typical "about me" fashion. Your years experience + degrees are important but why are you different from those in your field? What kind of results do you get for your clients that hi...

The Design Business Show 107: Get Clear on Branding with Gabby Woltz 26.08.2020

The Design Business Show 107: Get Clear on Branding with Gabby Woltz Show notes: As a brand and web designer, Gabby spends her days crafting brands that run deeper than pretty logos and fiery color palettes. She helps creative introverts defeat branding overwhelm, own their voice online, and actually get excited when talking about what they do. I'm talking conversations over whiskey spiked chai la...

The Design Business Show 104: Get Excited About Your Data with Lanie Lamarre 17.08.2020

Lanie Lamarre treats your Done List like it owes you money... because it probably does! Fave topics: Airtable, your conversion rates, happy hour Here's what we covered on the episode: How Lanie and I met at the Legendary Life Event last fall while at dinner Lanie leans into her inner "geek" and is passionate about spreadsheets, data and conversion rates Lanie discusses how most creative entreprene...

The Design Business Show 103: A Behind-The-Scenes Look at My Premium Sales Page Design Service 12.08.2020

Before I get to today's episode, I wanted to let you know that I'm creating a beta sales page design course starting August 17, and you can get access for free in exchange for a testimonial. All you have to do is go to http://melissaburkheimer.com/betacourse , fill out the application and get ready to build your sales page! I wanted to talk to you today about my process and strategies for I use wh...

The Design Business Show 105: Conscious Leadership with Vanessa Velez 10.08.2020

Vanessa Velez is the founder of Clarity is Crucial, where she helps brilliant women elevate into the person their purpose needs them to be. She's a 4th generation healer and intuitive, with a Fortune 500 background and indigenous roots. Before taking the entrepreneurial leap, she led a corporate career in a male-dominated industry as a leader, trainer and professional problem solver – a path that...

The Design Business Show 102: Website Accessibility with Mychelle Blake 07.08.2020

Mychelle Blake runs her own web design and SEO company with a focus on small to medium businesses and non-profits. She provides a full range of online business services including website design, copywriting for the web, search engine optimization, Google analytics setup and reporting, and web accessibility audits. She approaches her business with an eye towards online solutions that fits each of h...

The Design Business Show 101: Creating systems that work for you with Latrice Claiborne 30.07.2020

Latrice Claiborne is a system and operations strategist who specializes in marketing automation (Infusionsoft Certified!) and making back-end business systems and processes seamless for small business owners! As a Systems & Operations Strategist, she's helped hundreds of amazing entrepreneurs totally transform their business back-end from "blah" to "all systems go"! She's also a Business Coach for...

The Design Business Show 100: My Journey Through 100 Episodes 14.07.2020

For this episode, we're doing something a little bit different. If you guys listen to episode number one, which I called 'The Opener' , I brought in my friend Kira Hug who is one of the only people I know who's better at asking questions than I am, to ask me questions about my story. I have given her a list of questions to ask me, just as a sample for reference, but she also hosts her own podcast...

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