Sporting Group International
The Deal Room Sport (SGI + Sporting Jobs)
We're not the best sport sponsorship and recruitment podcast in the world, but we're definitely in the top one! The Deal Room Sport focuses on the constantly changing sport sponsorship and sport recruitment industries, with new episodes dropping every fortnight. Radio legend Ed Nell hosts the powerhouse trinity of the Sporting Group International and Sporting Jobs brands - with Adrian Wright (Birmingham's best sport entrepreneur), Ian Dutton (the nicest man in football) and Harry Lynch (the sports recruitment G.O.A.T) all sitting down to share their experiences and opinions of the exciting yet...
Author
Sporting Group International
Category
Podcast website
Latest episode
Apr 13, 2026
Where to listen?
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Episodes
Spain Rugby, Strategic Partnerships and the Retainer Revolution 13.04.2026 27:56
In this episode of The Deal Room Sport from Sporting Group International and Sporting Jobs, host Ed Nell is joined by Ian Dutton, Harry Lynch and SGI’s Country Manager for Spain, Diego Pesqué, to explore the growing opportunity around Spanish rugby, new brand partnerships and the rise of SGI’s retainer model. They discuss why rugby in Spain is becoming an increasingly attractive proposition for br...
Sport, Sustainability and the New Revenue Opportunity 30.03.2026 30:10
In this episode of The Deal Room from Sporting Group International and Sporting Jobs, host Ed Nell is joined by Adrian Wright, Ian Dutton and Harry Lynch to unveil the Sports Sustainability Consortium. What began eight years ago as an unexpected conversation about EV chargers has evolved into a wider offer spanning solar, charging infrastructure, finance, installation and ongoing servicing. The pa...
Cricket, Betting & the World Player Super League: Niche Deals and New Frontiers 27.02.2026 34:52
In this episode of The Deal Room Sport from Sporting Group International and Sporting Jobs, host Ed Nell is joined by Adrian Wright and Ian Dutton to unpack a hectic start to the year. They lift the lid on a new front-of-shirt deal for Pretoria Capitals, share war stories from the ICE gaming conference in Barcelona, explore how betting brands are shifting towards training wear and endorsement deal...
10 Years of SGI: Deals, Data and the Future of Sport 13.02.2026 37:08
In this special 10th-anniversary episode of The Deal Room Sport from Sporting Group International and Sporting Jobs, host Ed Nell is joined by founder and CEO Adrian Wright, UK Managing Director Ian Dutton and Sporting Jobs’ Harry Lynch to look back on a decade in business. They revisit why Adrian walked away from a senior role at West Bromwich Albion to launch an agency, the early recruitment and...
Episode 8 – Building Careers in Sport & Birmingham’s Sporting Boom 23.01.2026 30:36
In this Sporting Jobs special of The Deal Room Sport from Sporting Group International and Sporting Jobs, host Ed Nell is joined by regular guest Harry Lynch and new team members Max and Alex. Together, they talk about breaking into the sports industry, the reality of graduate competition, and why voluntary experience is so valuable. They also reflect on Birmingham’s fast-evolving sporting landsca...
Episode 7 – Internationalisation: Taking Clubs and Brands Around the World 02.01.2026 26:42
In this Christmas special (better late than never) of The Deal Room Sport from Sporting Group International and Sporting Jobs , host Ed Nell is joined by CEO Adrian Wright , UK Managing Director Ian Dutton and SGI’s Country Manager for Spain, Diego Pesqué . Together they chart SGI’s journey from early international work in India through to a growing presence in Europe, Japan and the Far East, and...
Episode 6 – Sponsorship in the Middle Market: Why the “In-Between” Clubs Matter 10.12.2025 33:11
In this episode of The Deal Room Sport from Sporting Group International and Sporting Jobs, host Ed Nell is joined by Adrian Wright, Ian Dutton and Harry Lynch to unpack what they call the “middle market” of sport, the space between elite, big-money rights and the grassroots. They share current deal activity across football, rugby, cricket, MMA and MLS, introduce Head of Sponsorship Taylor Ryan, a...
Episode 5 – Women’s Sport and Sponsorship: Where the Real Growth Is 26.11.2025 41:01
In this episode of The Deal Room Sport from Sporting Group International and Sporting Jobs, host Ed Nell is joined by Adrian Wright, Ian Dutton and Harry Lynch to explore the rapid rise of women’s sport and the sponsorship opportunities it’s creating. They share live insights from SGI’s current deal activity, introduce new team member and football business graduate Lucy Overton, and dig into how w...
Episode 4 - Ask Us Anything: The SGI & Sporting Jobs Leadership Q&A 12.11.2025 33:53
This Podcast episode gives the listeners a behind-the-scenes look at the leadership team driving SGI and Sporting Jobs — exploring how the organisations operate, evolve, and shape opportunities in the sports industry. This is a chance to hear about data insights, expansion into new territories, recruitment secrets and how not to negotiate a Premier League front of shirt deal...
Episode 3 - Working for Eddie Hall, The Rapid Growth of the PDC & Recruiting for Saudi Sports 29.10.2025 32:13
The Deal Room Sport podcast is now in full swing - as the team return for another episode focusing on the world of Sport Sponsorship and Recruitment! Radio icon Ed Nell hosts the powerhouse trinity of the Sporting Group International and Sporting Jobs brands - with Adrian Wright (Birmingham's best sport entrepreneur), Ian Dutton (the nicest man in football) and Harry Lynch (the sports recruitment...
Episode 2 - The future of Front of Shirt Sponsors following the Premier League 'Betting Ban' 15.10.2025 25:06
Following our launch two weeks ago, The Deal Room Sport podcast returns with another insightful episode on the world of Sport Sponsorship and Recruitment! Radio legend Ed Nell hosts the powerhouse trinity of the Sporting Group International and Sporting Jobs brands - with Adrian Wright (Birmingham's best sport entrepreneur), Ian Dutton (the nicest man in football) and Harry Lynch (the sports recru...
Episode 1 - Intros, Six Shirt Sponsor Deals in a Single Summer + Getting Deals Done for Barry 01.10.2025 30:40
After months of planning and discussions, the Deal Room Sport podcast has officially launched! The Deal Room Sport focuses on the constantly changing sport sponsorship and sport recruitment industries, with new episodes dropping every fortnight. Radio legend Ed Nell hosts the powerhouse trinity of the Sporting Group International and Sporting Jobs brands - with Adrian Wright (Birmingham's best spo...
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