The De Facto Personal Injury Podcast

Sean Jimenez is a Vancouver-based serial entrepreneur, digital marketer, and growth strategist with over a decade of experience scaling brands through data-driven marketing. He is the co-founder of Handled , a centralized mass tort platform that helps attorneys, investors, and marketers make smarter, faster decisions using connected data and technology—resulting in reduced fallout, stronger cases,...

Jake Soffer is the Founder and CEO of FirmPilot , the AI-powered marketing platform transforming how law firms attract premium clients through data-driven SEO, content, and automation. Inspired by his brother’s struggles with ineffective agency marketing, Jake built FirmPilot to eliminate guesswork and costly waste in legal marketing using advanced AI insights and competitive analysis. A seasoned...

Ted DeBettencourt is the Co-founder of Juvo Leads , a fast-growing legal tech company helping law firms capture 50% more leads through real human chat. A former law and business student turned entrepreneur, Ted built Juvo Leads out of frustration with ineffective chat services. His “butts, not bots” approach emphasizes empathy, data-driven results, and authentic client connections. Today, Juvo Lea...

John and Kyle expose the truth about marketing accountability in personal injury firms — where the money really goes, why agencies often control the narrative, and how firms can take back visibility and results. They lay out the real levers that drive cases, the hidden revenue leaks inside intake, and why strategy and oversight beat blind spending every time. If you’re tired of guessing and want m...

Mike Budny is the Director of Strategy at Rankings.io . With decades of expertise in marketing, branding, business development, and advertising, he developed a proven sales training system that blends strategies across disciplines for holistic growth. Taking a hands-on approach, he personally reviews sales setups, uncovers growth opportunities, and guides businesses to close gaps for immediate res...

Lexi Poborsky is a dynamic leader in legal technology, currently driving innovation at Supio , a cutting-edge AI platform for plaintiff law firms. Born and raised in Western Washington, Lexi is a proud Washington State University alum . With years of experience supporting plaintiff attorneys, she has traveled nationwide, connecting firms with advanced solutions to streamline casework and maximize...

Anthony Higman is the CEO of ADSQUIRE and one of the world’s leading experts in PPC and Local Service Ads. With years of experience driving results for a top plaintiff law firm and multiple digital agencies, he has mastered the art of building high-performance legal marketing campaigns. Anthony’s journey began with an early fascination for iconic brands like Coca-Cola, which grew into a passion fo...

Welcome to the De Facto Personal Injury Podcast and Accountability for All, the go-to show for personal injury lawyers looking to dominate their market. We break down the strategies that separate top-earning law firms from the rest. This show is all about business, marketing, and accountability—the key pillars of a thriving practice. Join us as we sit down with industry experts, high-performing at...