Tracy Brinkmann

The Dark Horse Entrepreneur

Business EN ↓ 505 episodes

From hitting the rock bottom of drugs, divorce, bankruptcy and even the death of an 18 month old daughter to running the planning & marketing of some of corporate america’s finest companies. My name is Tracy Brinkmann an entrepreneur, author and uplifting coach. You see, I know that life isn’t fair and participation awards do not feed your family… I invite you to learn from a fellow Dark Horse all that I have learned and am still learning about starting, restarting, kick starting and stepping up your entrepreneur business and marketing game while not ignoring that amazing tool between your ear...

Author

Tracy Brinkmann

Category

Business

Latest episode

Jul 8, 2026

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Episodes

EP 405 3 Things That Make Your Website Convert 20.02.2023

https://DarkHorseSchooling.com Tracy Brinkman is the host of the Dark Horse Entrepreneur Podcast, a show dedicated to helping entrepreneurs, coaches, and course creators build successful businesses online. In this episode, Tracy introduces the concept of website conversion and explains how having a website can be a powerful tool for any business. Tracy encourages listeners to take action and make...

EP 404 Is A Physical Product Right For Your Business? 10.02.2023

https://DarkHorseSchooling.com Tracy Brinkman is the host of the Dark Horse Entrepreneur podcast, which provides helpful tips for entrepreneurs, coaches, and course creators who are feeling overwhelmed or unsure about the technology involved in building their business online. In this episode, Tracy discusses the viability of creating tangible products, like CDs and DVDs, to help entrepreneurs make...

EP 403 Why Your Storytelling Might Be Ruining Your Business 06.02.2023

https://DarkHorseSchooling.com Tracy Brinkman is the host of the Dark Horse Entrepreneur podcast, which is designed to help entrepreneurs, coaches, and course creators who feel overwhelmed and uncertain about their business or technology skills in the online space. In this episode, Tracy talks about the importance of storytelling and how it can be used to build an empire. Storytelling, Tracy argue...

EP 402 How To Improve Your Email CTAs by 202% 25.01.2023

https://DarkHorseSchooling.com/podcast Tracy Brinkman, host of the Dark Horse Entrepreneur Podcast, talks about the importance of entrepreneurs, coaches, and course creators who want to build a business online but are struggling with technology, overwhelmed, procrastination, and imposter syndrome. Tracy Brinkmann talks about a study done by HubSpot that revealed personalized CTAs (Calls to Action)...

EP 401 Paralysis To Entrepreneurship With Nick & Karen Fitch 23.01.2023

This conversation introduces the Dark Horse Entrepreneur Podcast, a show that helps entrepreneurs, coaches and course creators who want to build an online business but are struggling with technology, feeling overwhelmed, and battling imposter syndrome. The host, Tracy Brinkman, has been in the coaching, course creation and online space since the 90s, and is still learning new things. He believes t...

EP 400 Make a Living From Podcasting with Adam Adams 16.01.2023

https://DarkHorseSchooling.com   Adam Adams is the founder of Grow the Show, a company that helps podcasters get their message out to the world. In this conversation, Tracy and Adam discuss the importance of competition in the podcasting space, and how it can benefit both podcasters and their listeners. They also talk about the importance of marketing and personal branding, and how to grow a show...

EP 399 Idea To Make Money Online With Old Magazines 09.01.2023

https://DarkHorseSchooling.com/podcast In this podcast, Tracy Brinkman discusses how to turn old magazines into valuable content that can be sold online in this unique side hustle idea. He explains that this can be a great way to make money while decluttering your home. He also offers tips on how to get started, including finding sources for cheap or free magazines, and choosing which ones to sell...

EP 398 The iChart Method For Goal Setting And Achievement 02.01.2023

https://DarkHorseSchooling.com/podcast In this episode, host Tracy Brinkmann, introduces a five step method for goal setting and achieving New Year's resolutions. This method includes clarifying what you want, setting realistic goals, breaking down goals into actionable steps, staying accountable, and celebrating your accomplishments. In the next episode, Tracy will share a milieu check to help ti...

EP 397 Huge Problem With SEO And The Simple Solution 28.12.2022

DarkHorseSchooling.com/podcast The problem with SEO is that it can be difficult to get high quality backlinks. However, there is a simple solution!   In this podcast episode, Tracy Brinkman talks about the importance of backlinks in SEO. He explains that backlinks are a crucial component of SEO and that they can help you get more traffic to your website or blog. He also gives some tips on how to g...

EP 396 5 Best Money Generating Niche Topics 26.12.2022

https://DarkHorseSchooling.com    The Dark Horse Entrepreneur Podcast helps entrepreneurs, coaches, and course creators who want to build a business online but are struggling with technology, procrastination, and imposter syndrome. In this episode, Tracy Brinkman discusses five money-generating niches that entrepreneurs can focus on to build a successful business.   Tracy Brinkmann shares that the...

EP 395 10 Websites Are An Endless Source Of Content Ideas 21.12.2022

https://DarkHorseSchooling.com SUMMARY: The Dark Horse Entrepreneur podcast helps entrepreneurs who are struggling with technology, procrastination, and imposter syndrome. In this episode, Tracy Brinkman discusses how to generate endless content ideas. He recommends ten websites that entrepreneurs can use to get ideas for their next piece of content. These websites include sites like BuzzSumo, Quo...

EP 394 Simple Trick For More Comments And Better Rankings 19.12.2022

https://DarkHorseSchooling.com SUMMARY: The conversation is about a trick to get more people to leave comments on your blog or social media posts. The trick is to ask a question at the end of your post. Asking a question will encourage people to leave a comment because they will want to answer the question.   Tracy is an entrepreneur who is still learning. He believes that it is more important to...

EP 393 5.5 Simple Steps To 3X Your Email Clicks 14.12.2022

DarkHorseSchooling.com SUMMARY: The question is posed: does email marketing still work? The answer is a resounding yes - but times have changed, and so email marketing has to change as well. The key to successful email marketing in the current climate is to understand the needs and wants of your audience, and to craft emails that speak to those needs. This can be done by segmenting your audience a...

EP 392 99 December Marketing Ideas To Boost Sales 12.12.2022

DarkHorseSchooling.com SUMMARY: The Dark Horse Entrepreneur podcast is all about helping entrepreneurs who want to build a business online but are feeling overwhelmed with technology, procrastination, and even imposter syndrome. In this episode, the focus is on helping those struggling to come up with sales ideas for their product or service. The conversation offers a few tips to get started.   In...

EP 391 How to Zeigarnik Your Audience Into Submission 09.12.2022

DarkHorseSchooling.com In this episode, the formula for creating addictive, memorable, and attention-grabbing content is discussed. This formula can be used to make people want to read your content, watch your videos, and buy your products. The formula is simple and easy to use, and can help you create content that people will love.   Tracy Brinkman explains that the Zeigarnik Effect states that p...

EP 390 How to Get Free Book Publicity With Dedication Contests 07.12.2022

https://DarkHorseSchooing.com SUMMARY : The Dark Horse Entrepreneur Podcast is all about helping entrepreneurs who want to build a business online, but may be feeling overwhelmed by technology or unsure if they're cut out for it. In each episode, business owners share tips and advice on everything from overcoming procrastination to thinking bigger. If you're feeling stuck in your business journey,...

EP 389 3 Money Generating Campaigns You Need Right Now 05.12.2022

https://DarkHorseSchooling.com SUMMARY: The Dark Horse Entrepreneur podcast is all about helping entrepreneurs who are feeling overwhelmed by technology and imposter syndrome. In this episode, Tracy and Jasmine discuss three old school marketing campaigns that are still relevant today. First, they talk about the importance of word-of-mouth marketing. Then they discuss the power of direct mail camp...

EP 388 3.5 Types Of Content You Need To Update NOW 02.12.2022

https://DarkHorseSchooling.com/podcast SUMMARY: In this episode, host Tracy Brinkmann talks to business owners about how small updates to Evergreen content can lead to big increases in traffic. She also discusses which content is most likely to benefit from updates and how to go about making these changes.   In this conversation, Tracy talks about the importance of updating old posts on a website...

EP 387 Two Simple Steps To Selling Anything 30.11.2022

https://DarkHorseSchooling.com/podcast SUMMARY: The Dark Horse Entrepreneur explains that there are two simple concepts that anyone can use to sell just about any product. The first concept is to identify the customer's problem and the second is to show the customer how your product can solve that problem. The entrepreneur goes on to say that being an entrepreneur can also be difficult, especially...

EP 386 7 Questions to Ask Before Creating an Online Course 28.11.2022

https://DarkHorseSchooling.com/podcast SUMMARY: Tracy Brinkman, host of the Dark Horse Entrepreneur Podcast, believes that creating an online course can be a great way for entrepreneurs to level up their businesses. However, she stresses that it is important to ask oneself some questions before embarking on this journey, such as whether one has the time and effort to commit to creating a course, a...

EP 385 Making Money Online From Watching VHS Tapes 23.11.2022

https://DarkHorseSchooling.com/podcast SUMMARY : The Dark Horse Entrepreneur podcast discusses how to make money online from watching VHS tapes. The podcast features business owners who share tips on how to be successful in online businesses. The tips include overcoming technology overwhelm, procrastination, and imposter syndrome.   In this conversation, the Tracy Brinkmann discusses how one can m...

EP 384 More Things I Wish I Had Known Before I Started 21.11.2022

https://DarkHorseSchooling.com/podcast SUMMARY : In the last episode, the Dark Horse Entrepreneur Podcast host Tracy Brinkman talked about the things she wishes he knew before she started her entrepreneurial journey. He said that being an entrepreneur can be tough, but it is worth it if you are driven and passionate. He also said that it is important to always be learning, even if you have been in...

EP 383 Things I Wish I Had Known Before I Started 18.11.2022

https://DarkHorseSchooling.com/podcast SUMMARY: In this episode of the Dark Horse Entrepreneur Podcast, Tracy Brickman helps entrepreneurs, coaches, and course creators who want to build a business online but are battling technology, overwhelmed procrastination, and even imposter syndrome. He shares tips and advice on how to successfully overcome these obstacles and build a successful business.  ...

EP 382 How To Build a 4-Figure Sales Funnel In Under 24 Hours 16.11.2022

https://DarkHorseSchooling.com/podcat SUMMARY: The conversation is about how to create a drop-dead simple way to bring in four figures quickly for entrepreneurs. Tracy talks about how he started the Dark Horse Entrepreneur podcast to help people who are struggling with technology, procrastination, and imposter syndrome. They advise people to think differently and take action to achieve success.  ...

EP 381 Are You Making These 2 Email Marketing Mistakes? 14.11.2022

https://DarkHorseSchooling.com/podcast SUMMARY: In this episode, Tracy Brinkmann discusses two common marketing mistakes that can prevent new marketers from being successful: failing to understand technology and being overwhelmed by it, and not having a clear target market. He offers tips on how to avoid these mistakes and be successful in marketing your business online.   Tracy explains that new...

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