The Dark Horse Entrepreneur

Ready to unlock the secrets of persuasion and supercharge your entrepreneurial journey? Tune to this episode where we delve into the art of persuasion, a skill that's not just for salespeople, but for anyone looking to influence others - including parents guiding their children.   In this episode, we reveal the power of three little words that can break sales records. We'll show you how a simple c...

Calling all parent entrepreneurs! In this compelling episode of The Dark Horse Entrepreneur Podcast, we're unlocking the secrets to wealth creation with a transformative lesson from marketing guru, Dan Kennedy. Discover how the attitudes of those around you can significantly impact your journey towards financial independence and the digital nomad life you yearn for.   Learn how one strategic chang...

Embracing Change: A New Chapter for Parents and Side Hustles on The Dark Horse Entrepreneur Podcast Welcome to a new chapter of The Dark Horse Entrepreneur Podcast, where we're shifting our focus towards parents eager to embark on the journey of becoming digital nomads via side hustles.   The Journey to Digital Nomadism: A New Focus Our host, Tracy Brinkmann, draws on their personal experiences of...

Struggling to expand your customer base and enhance the traction for your offerings? Well, today's episode delves into a proven, yet underutilized strategy that's an absolute game-changer - Strategic Marketing Partnerships.   We break down the process of forming a powerful alliance with non-competing businesses that share the same target audience. Discover the incredible potential these partnershi...

Get ready to revolutionize your sales strategy with Joe Graham, a three-time President's Circle award winner, in this enlightening episode of the Dark Horse Entrepreneur Podcast. Discover how Joe turned his initial fears and challenges in sales into a successful career by focusing on one simple truth: sales is about helping people. Dive deep into the art of problem-solving and the power of relatio...

Imagine the power of a single sentence. Just a few carefully chosen words that have the ability to captivate, persuade, and ignite action. That's the magic of a compelling headline. In the vast realm of content and sales copy, the headline is your golden ticket to grabbing attention, arousing curiosity, and driving conversions. Whether you're an aspiring marketer, an entrepreneur, or a seasoned pr...

 Dive into this enlightening conversation with Lauren Petrullo, the founder of Mongoose Media, as she shares her journey from working with Disney to establishing her own successful marketing agency. Discover how she leverages the power of referrals to grow her business and her unique approach to transparency in reporting. But that's not all - Lauren also reveals her fascinating views on a futurist...

Ever heard the saying "stand for something or you will fall for anything? That will mean a little more to you here in a few minutes…why?  Well today we dive into the intriguing world of making money online no matter what direction the winds of the market are taking. Today, we have an exciting case study to share with you, one that may be considered clever and even a bit diabolical. But hey, someti...

Are you ready to take your marketing to the next level and captivate your audience like never before? Join us in this compelling podcast episode as we dive deep into the world of teasing as a smart marketing strategy. Discover how the art of withholding just enough can make your customers crave more of what you have to offer. In this episode, we unveil the secrets behind the effectiveness of teasi...

 Do you struggle with creating products that don't sell? Are you tired of feeling stuck in a cycle of failed product launches? In this episode of The Dark Horse Entrepreneur Podcast, we explore the #1 reason why JVzoo products fail and how to avoid this common mistake.   First, we discuss the importance of solving a problem that customers are willing to pay to solve. It's not enough to simply solv...

Are you tired of lackluster landing page images that just don't convert? In this episode, we'll reveal the power of using the right images on your landing page. We'll show you how to showcase your product and evoke emotions that will make your visitors want to buy. Plus, we'll share a surprise tip that just might revolutionize your image strategy. Don't settle for subpar conversions - listen to th...

Do you want to know how to generate a steady and reliable income as an entrepreneur? Well, in this episode, we'll reveal the secret weapon that helped Judy (not her real name) earn well over $50,000 a year while spending only about 10 hours on it per month. And the best part? You can do it too! The first key to Judy's success is promoting her newsletter as her flagship product. By doing this, she...

Looking for a quick cash injection? Look no further! In this episode, we're sharing a proven method that can help you make up to $100,000 in just one week.   First, we'll reveal how Vinnie, an online marketer, made this happen using an exclusive VIP club limited to just 100 people. We'll explore the perks he included to make the membership highly desirable and how he sold it in less than five hour...

Are you ready to discover a sneaky yet effective way to build an SMS list fast and increase profits for your small business? In this episode, we're going to dive into a case study of how a guy named Mark earned six figures by capturing birthdays and setting up SMS messaging for businesses. By the end of this episode, you'll have a step-by-step guide on how you can start providing this SMS service...

Are you ready to turn your passion into profit and earn thousands by developing and selling digital products? Look no further because this podcast episode has got you covered. Based on Neil Patel's million-dollar formula, we'll be taking you through a step-by-step process to help you create and sell digital products without the guesswork. Whether you're a seasoned entrepreneur or just starting out...

This episode revolves around increasing conversions on landing pages and other website pages. Tracy Brinkmann shares ten proven tweaks that can help increase conversions, such as adding a call-to-action in each section, removing all navigation options except for the desired action, and making all text easy to read. They emphasize that these tweaks have been tested and proven to work, and encourage...

Tracy Brinkmann shares challenges of building and maintaining a profitable email list for entrepreneurs, coaches, and course creators. The emphasis was on continually adding new subscribers to the list and offering simple and effective methods for doing so.  He also shared the importance of keeping subscribers engaged and loyal.   Tracy discussed some simple and effective methods for building an e...

Email marketing is an essential tool for small business owners and marketers to connect with their audience, build relationships, and drive conversions. In this episode, Tracy Brinkmann provides five simple steps for successful email campaigns. These steps included building and growing an email list, having a strong email marketing strategy, creating engaging and valuable content, optimizing for m...

Boost Your Websites Online Visibility with These SEO Tips and Tricks In this episode, Tracy Brinkmann discusses search engine optimization (SEO) and how it can help businesses rank higher in search engine results, driving more organic traffic to their websites.    The five components of SEO are: 1-keyword research 2-online page optimization 3-offline page optimization 4-technical SEO 5-content mar...

https://DarkHorseSchooling.com In this episode, host Tracy Brinkmann discusses the importance of social media for digital entrepreneurs. He highlights the billions of users worldwide, providing unique opportunities to reach target audiences, build brand awareness, and drive engagement. Tracy offers tips and strategies for creating engaging content, building a following, and measuring results. Trac...

https://DarkHorseSchooling.com Strategize Your Digital Marketing: Define Goals, Identify Your Audience, and Create Powerful Content. SUMMARY In this digital marketing tutorial, the host explains how to create a strategy that works. It is essential for businesses to have a plan in place to make the most of their marketing efforts. The host explains that a strategy should involve creating a plan to...

https://DarkHorseSchooling.com/podcast The episode is about digital marketing for beginners. It is a continuation of EP408 and goes further in depth about what digital marketing is. Digital marketing is the practice of promoting products and services using digital channels such as social media, search engines, email and other platforms. This episode covers social media marketing, search engine opt...

https://DarkHorseSchooling.com/podcast In this episode, the host of the Dark Horse Entrepreneur Podcast, Tracy Brinkman, dives deep into the world of digital marketing. Explaining why it is essential for businesses today and provides examples of different tactics to reach and engage target audiences.   He acknowledges the feeling of being overwhelmed with technology and provides tips from other en...

DarkHorseSchooling.com/podcast This episode is about how to use affirmations to help achieve success in the business world. The host, Tracy Brinkmann, is an experienced entrepreneur and coach who started the Dark Horse Entrepreneur Podcast to help entrepreneurs, coaches, and course creators battle technology overwhelmed procrastination and imposter syndrome. Tracy believes that driven entrepreneur...

https://DarkHorseSchooling.com/podcat This conversation is about the importance of Cornerstone Content on websites. The host of the Dark Horse Entrepreneur Podcast, Tracy Brinkman, provides seven easy steps to creating these anchor pieces of content. She then explains that she has been in the coaching, course creation and online space since the 90s and is still learning. Tracy then encourages entr...