The Damn Good Podcast

One only needs to be on LinkedIn to see one story coach or another promote a certain way of doing it. In rebirthing this podcast into its current avatar, the one thing that always existed was doubt. Not the spark- that one comes and goes. Not the premise- it is as wide as it can be. Not even the persona- who are we speaking to you as? That keeps changing too. But the one thing that's always consta...

Hi! Have you noticed, also, that the ‘marketing’ seems to have quietly left The Damn Good Podcast? We’ve been on a long and rather quiet hiatus from producing anything. And when the time finally came to put this out, we didn’t know what would be the right way to do it. Minus the production budget of a series, and frankly even the editorial oversight, how we do we launch a new thing? By being messy...

*Hasita apologizes for the audio quality on this one- the Flu is an unpredictable game-changer, and we hope this does not severely impact what you take away from the episode!* Episode Description Is branding more than just marketing? Delve into the world of brands as we analyze the core of branding, from emotional connection to custodian challenges. Discover the interplay between consumers, employ...

Are content heads prepared for the challenges posed by AI, ChatGPT, and shifting search engine policies? In this episode, Hasita Krishna and Subha Chandrasekaran delve into the complexities of content management in the modern landscape. Join them to discover strategies for making your content stand out and how creative collaboration can enhance your efforts in an ever-noisier world. IN THIS EPISOD...

How do you create a brand that's not just visually stunning but also drives profitability while focusing on social impact? Join us on a journey with Siddharth Purohit, co-founder of Aazol, a direct-to-consumer food company. In this episode, we dive deep into the art of clarity and how it can free up valuable time, the importance of controlling costs, and the challenges of entering the retail space...

Ever wondered if social media is evolving faster than you can keep up? Join Subha Chandrasekaran and Hasita Krishna on the "Damn Good Marketing" podcast as they explore the ever-changing world of content creation. Is marketing changing, or are business owners overwhelmed by the pace of change? From the allure of AI to the pitfalls of over-marketing, they discuss the challenges faced by businesses...

Thinking of Starting a Podcast? The allure of this shiny new toy has captivated everyone, but it is serious business. Join Subha Chandrasekaran and Hasita Krishna as they dive into podcasting, sharing their experiences, insights, and unexpected discoveries. From the challenges of finding the right niche and keeping up with the demands of consistent content to deciphering podcast metrics and managi...

In the latest episode of the Damn Good Marketing Podcast, hosts Subha and Hasita are joined by Manisha Kapoor, Secretary General of the Advertising Standards Council of India (ASCI) , who reveals the importance of self-regulation in the advertising industry. They delve into the role of ASCI in monitoring and maintaining trustworthy advertising, emphasizing the connection between honest advertising...

ChatGPT: Unleashing Creativity or Taking Over Jobs? Or both, perhaps? Join Subha and Hasita as they explore the impact of generative AI tools like ChatGPT on content creation and marketing processes, and whether it is a game-changer or just a shortcut for writers and marketers alike. The pen may be mightier than the sword, but both are just tools, after all. Discover the exciting possibilities and...

Do follow the show so you always know when a new episode comes out. See you, on your favorite podcast platform. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

Do you have to be a mad genius to be creative? Or get inspired somehow? Or is it something within reach of all of us, something that can actually be executed reliably and within deadlines?  For this season’s final episode, we discuss creativity in all its glory.  In This Episode (02:43) How can we be creative? (04:10) Do you always have to be inspired? (07:40) How can a single person be consistent...

Have you been frustrated with your lead-generation efforts on LinkedIn? In today’s episode, we share with you tips and a formula you can apply to attract and nurture quality leads at a reasonable cost. Watch out for the bonus tactic on how a certain type of LinkedIn ad could be run for almost the same price as Google ads! (If you keep track of how many times Hasita says 'if I'm not wrong&#...

Have you found yourself managing two personas, one of an entrepreneur and the other of you as a person when you’re not working? All founders and leaders need to be creators also, and all creative effort needs to be supported by ads. Oh, and all ads also need to be supported by CRO! Where does this end? How can you keep it simple? In This Episode (01:31) Challenges doing too many things in marketin...

Have you ever struggled to articulate what your brand stands for? Or wondered how to not just be, but also sound authentic online? In this episode Hasita and Kushal Menghrajani, Chief Creative Officer at The Experience Co, walk you through a quick exercise in how to do it right. They also discuss community, storytelling and content creation, with a fun aside into how Kush won the Bira account from...

Everybody understands the struggles of creating unique content with consistency. This episode charts the pains and gains of content creators as they are encouraged to explore new mindsets and approach newer topics every damn day of the week. Whether you’re a learner, explorer or even an expert, you’ll find something of value to take away after this fun and engaging episode. Tune in to listen to th...

It’s a new year! For many of us, that means a new planner and a new beginning. This is even truer for marketers, who have a whole new world of social media content, email campaigns, blogs, websites, and other cool things to work on. In this episode, Hasita and Subha delve into what it means to create a marketing plan in 2023. 00:45 How to approach a marketing plan in 2023 05:14 Plan to cover all f...

This week, we’re excited to bring you the first-ever crossover episode with our sister podcast Small Talk with RainKraft- a podcast for those who feel passionately about growing their career. In this episode, Hasita and Subha discuss a topic dear to both their hearts: the power of storytelling and its ability to make life, career, and media all the more enriching. In This Episode 01:27 How celebri...

Most people encounter your brand through landing pages. But in the excitement of showing off (as you should), you may be tempted to go overboard… and end up forgetting about the people on the other side—your customers!  In this episode, Hasita and Subha discuss what actually makes a landing page effective and how brands should approach making one. 02:23 What exactly is a landing page and what is i...

Is Elon Musk a gifted man of science or an evil genius? The answer to the question depends entirely on your perception, a perception that is central to his personal brand. In the context of brand marketing, you absolutely cannot leave a room without hearing the word 'personal brand' casually thrown around. And yet, why isn't everyone successful at building one? In marketing, we always say, 'If it...

Emails, emails everywhere, not a single one worth reading. Out of 50 emails of all shapes, forms, and varieties, we receive each day, we probably read one. The recipe for a good email consists of some ingredients- like understanding exactly who you want to speak to, knowing in depth the subject you're writing about, and giving people the 'hook' so they have a reason to pay attention. In this episo...

Welcome back! It’s season 2, and we’re starting, as always, with the big questions. If you’ve had failed digital marketing experiences, it is only natural to be unsure about trying it again. In this episode, we discuss why some things fail, and others succeed, with seemingly no explanation offered. In this episode, we discuss why this might be happening, and how to fix it. [00:26-1:54] It takes te...

All mentions of the metaverse aside, this one's a very 'meta' episode. For the final episode of this season, we look back at what we said during the season and test whether that advice still holds. After all, in marketing, there's always a shiny new tool to buy, or advice to follow. And yet, good recommendations (yep, not even a sign of humility in us here), do tend to stand the test of time.  So,...

Over time, Hasita's favourite marketing saying has become this- most people do not have marketing goals, they have marketing dreams. Marketing campaigns can (and should) be creative and fun and even a bit outrageous. Marketing goals, however, need to be rooted in reality, plain hard facts, and be oftentimes, boring.  How do you move from early traction to actual marketing? What marketing processes...

Yep, one of us has a cold here, and it isn't the guest. We apologize in advance for the 'nn's that sound like the 'dd's. Pranoy Thipaiah of Kerehaklu knows something, almost viscerally, that a lot of brand managers, marketing folk, and businesspeople miss- no one hangs out on social media to hear from brands.  We hang out here, instead, to feel connected with the people and things that matter to u...

Existential crises aside, we ask this question (and get asked often as well)- do I matter in the larger scheme of (virtual) things? Being on social media can be hard both for individuals and brands, and yet there is a reward for consistency, for having opinions and being able to articulate them in ways that benefit us and the people consuming what we put out there. In this episode, we dive into ho...