The Daily Brief Podcast | Promax

Promax’s first-ever State of Our Marketplace event, held in late January at mOcean’s offices in Los Angeles, brought together a panel of top TV marketers to offer insights into how creative agencies can thrive in the new world of television. Lee Hunt, industry expert and partner in new venture CMO Marketplace, is joined here by Mike Benson, president and CMO, CBS Corp.; Scott Edwards, EVP, head of...

​2020 should mark a pivotal time in the ongoing transformation of television. Streaming services Disney+ and Apple TV+ launched in late 2019 to join such existing services as Netflix, Amazon Prime Video and Hulu. Still to come this year are HBO Max, Quibi and Peacock. Once all of these services enter the fray, it remains to be seen how each of them will fare and how their arrival will effect the s...

Promax Digital Producer Kaila-Marie Hardaway joins Editorial Director Paige Albiniak to discuss all things Super Bowl LIV. They focus mostly on the commercials -- from Ellen and Portia for Amazon Alexa to Lil Nas X and Sam Elliott for Cool Ranch Doritos to Post Malone for Bud Light Seltzer and everything in between -- but also the performances -- are Shakira and JLo too sexy for primetime half tim...

From #MeToo to messy women and from Gen Z to VSCO girls, Civic Entertainment Chief Culture Officer Linda Ong uses her special magic to unravel everything that’s shaping the culture this year and next.

FuboTV Co-Founder and CMO Alberto Horihuela joins to discuss the launch, evolution and marketing of virtual MVPD FuboTV, which focuses on sports, news and live programming. Horiheula dives deep into the practice of acquisition marketing, and discusses other tactics and strategies the company has used to build its subscriber base.

What does it mean to be brave with your brand? What we know is that sometimes the internet giveth, like Baby Yoda going hyper-viral, while other times, it taketh away, like Peloton’s seemingly innocent advertisement featuring a woman receiving one of their bikes as a holiday gift, and then being very surprised themselves when the ad sparked lots of controversy. Being brave with your brand is neces...

What are unconscious biases and how are they making their way into your work? Well, here’s a definition for you: “Unconscious biases are social stereotypes about certain groups of people that individuals form outside of their own conscious awareness. Everyone holds unconscious beliefs about various social and identity groups, and these biases stem from one’s tendency to organize social worlds by c...

Imagine discovering an erotic manuscript written by your father, and instead of dying of shame, you share it with your friends, die laughing and turn it into a podcast. That was just the start of the journey shared by James Cooper, Jamie Morton and Alice Levine of the smash hit global podcast, "My Dad Wrote a Porno." Since the show has started, it’s gotten endorsements from some A-list celebrities...

Here's what New York City-based creative agency Black Spot learned while it was working with Syfy and Syfy Wire to produce lots of content during both San Diego and New York Comic-Con: no amount of content is ever enough for hungry fans, thus no amount is enough for hungry clients. So Black Spot came up with a new division, Thresher, to handle that sort of always-on workload. In today's episode, B...

We all know that TV is changing quickly. But that doesn’t mean that everything you’ve done to brand and market your show, your channel, your network and now, your streaming service, has to be discarded. Instead, says Red Bee Creative’s Charlie Mawer, take the best of all of it and turn it into an entirely new approach for the complex world of TV in 2020 and beyond. Listen in to this session taken...

Pop culture is a language that unites us across country, class and race. As Alain Sylvain, CEO of Sylvain Labs told Promax Europe 2019 in Amsterdam: “Pop culture can be a language and you need to participate in it if you want to be part of the whole ... if you want to be part of the collective tribe.” In this episode, Sylvain connects the dots on how pop culture directly impacts brands -- and vice...

Most people don’t think much about a show’s marketing, but because you listen to this podcast, you probably do. And what you know is that the marketing doesn’t stop just because a show is not on the air, and it doesn’t stop just because a show has established itself. In today’s TV world, marketing is an ongoing, multiplatform process. In this episode, taken from Promax’s 2019 June Conference in Lo...

Los Angeles native Jonny Lopez was the valedictorian of Promax’s second Promo Pathway cohort in 2014. Right after he gave his valedictory speech, a representative of Warner Bros. approached him and invited him to come to the studio for an interview. He was working at the studio the very next week. Now, he’s pushed himself to produce more creative work for Warner Bros.' streaming service, DC Univer...

BBC Arts Editor Will Gompertz believes that while creatives are often stereotyped as head-in-the-clouds types, they actually tend to be practical, business-savvy, fun-loving and fulfilled. Gompertz should know. He’s written Think Like An Artist and Lead A More Creative, Productive Life, a guidebook for turning your passions into a bankable career. “We have this amazing capacity that no machine wil...

Nothing is more important to your success than your team. So, how do you find the right people to get the job done, especially in this super-tight job market? How do you find team players capable of working effectively with others to produce outstanding results? And how do you attract these people and retain them? Dr. Alan Schnur, founder and president of San Francisco-based The Schnur Group, has...

Los Angeles-based creative agency gnet—Promax Games’ two-time agency of the year—turns the launch of videogame trailers into events, using its marketing expertise, in-game knowledge and a few tricks of the trade to really reach and engage with fans. Over the past three years or so, gnet has been putting that hard-earned knowledge to use on TV campaigns, working for the likes of Netflix, E! and mor...

Kids are on the forefront of everything that’s coming next in the world of entertainment. While you may remember rising early on Saturday morning to watch cartoons, kids today can watch whatever they want, whenever they want from the comfort of their beds. They have access to shows being produced today, but also to shows you may have enjoyed when you were a kid. All of that access represents the p...

Sean Saylor, SVP and head of creative of The Viacom Agency, oversees a flow of creative work that stretches from Mexico through the southern tip of Argentina; covers networks and platforms such as MTV Latin America, Nickelodeon Latin America, Comedy Central Latin America, and Paramount Channel; and coming soon streaming services Paramount Plus and Pluto TV. As chair of the 2019 Promax Latino Award...

Producing spots has become both so much easier and so much more complicated than it has ever been. In this episode, The-Artery Founder and Executive Creative Director Vico Sharabani talks about using virtual reality to produce a shimmering commercial for Mercedes, and considers what's next on the cutting edge of video production.

Sometimes you need to break it to build it. That’s the lesson shared by Sony’s Kasumi Mihori and Glenn Bartlett at this session that took place at the Promax Conference in Los Angeles in June. Bartlett is vice president, creative for Sony Pictures Entertainment’s global creative center, while Mihori is senior vice president, brand creative at Sony Pictures Television. Together, they talk about the...

In this episode, we chat with Imaginary Forces' Creative Director Grant Lau about how he got started creating opening titles and how he ended up as part of the dream team at Imaginary Forces. Lau shares his creative process for his most recent work, Starz's 'The Rook' -- a kaleidoscope of Easter-egg-stuffed imagery. Tune in to hear what Lau has to say about working in one of the most creative and...

When Joe Ortiz jumped from MTV to Now This, from the world of Snookie to the world of AOC, from the world of Gym-Tan-Laundry to the world of the Green New Deal, what people really wanted to know was “how hard was it to go from television to that of streaming creative? What’s it like?” He answers those questions and many more in today’s episode, recorded at Promax’s annual June Conference in Los An...

In this session, CNN's internal creative team and creative agency Stun share what they learned when CNN producer Jeff Mielcarz embedded with the Los Angeles-based agency to create CNN's campaign for original series 'The Movies.' Tune in to find out what they learned from this unusual approach.

Loyalkaspar chief creative officer and partner Beat Baudenbacher, executive creative director ​Anna Minkkinen, and technical director and producer Chris Webb discuss how they collaborated to create this year’s conference open and how many of those elements were then folded into Promax's overall global rebrand.

Listen in as Joe Earley, executive vice president of marketing and operations at Disney+, gives us a little peek behind the scenes as the subscription streaming service gets up and running ahead of its November 12 launch.