The Daily Brief Podcast | Promax

Allan Gungormez, SVP, strategy, mOcean joins to discuss why the Los Angeles-based creative agency (and three-time Promax Agency of the Year) decided it was necessary to expand its offerings into social and digital strategy.

Michael Vamosy has been on all sides of entertainment marketing, having led teams on the network side at Fox, FX and Starz and on the agency side at Stun. Now he’s launching his own agency, Fathom, in partnership with SmithGeiger. In this conversation, Vamosy chats about his vision for his new agency, what makes it a little different and how he came to this point of view.

Leadership expert Esther Weinberg joins to discuss Promax's new leadership program, Promax Next, that she specifically developed to help high-potential managers move to the next level in their careers and to help their teams and organizations do as well.

It’s arguably been a summer of symbols, starting with the death of George Floyd on Memorial Day, rejuvenating the #BlackLivesMatter movement; to watching the simple face mask become the symbol of a nation divided; to seeing iconic but problematic brands, such as Aunt Jemimah, Uncle Ben, the Washington Redskins and several more get pulled from their previously public-facing positions. What it all p...

Promax President and CEO joins RevThink's Joel Pilger on the RevThinking podcast to discuss how Promax moved its annual conference online and what that change means for the future of the organization.

Civic Entertainment Group's Linda Ong and Pop'N Creative's Lori Hall join to discuss what brands must do to commit to diversity and inclusion while combating systemic racism.

Civic Entertainment Group Chief Culture Officer Linda Ong returns to discuss the essay she wrote for Medium, titled: "America's Eat the Rich Moment: Getting Comfortable with Being Uncomfortable." In this episode, she deciphers the moment and offers a roadmap on how we can all -- as brands, consumers and human beings -- become allies in the fight for equality.

When Kelli Miller and Kendra Eash started Brooklyn-based creative agency And/Or in 2014, they wanted to create a studio where they could practice the kind of creative they craved. And they’ve done that, with packages for FX’s Cake, Quibi’s The Rachel Hollis Show and many more. But as a queer couple as well as business partners, they’ve also doubled down on their commitment to diversity, inclusion...

When five years of preparation and planning went out the window when the pandemic hit, Los Angeles, Dallas and Montreal-based creative studio ATK PLN didn’t panic, they pivoted. With their movie, Scoob!, produced by sister company Reel FX Animation Studios for Warner Bros., now moving to premium video on demand (PVOD) instead of theatrical release, the studio had to think fast to devise new ways o...

Brands that empower their consumers can find it has a positive impact on their business, Fuse Media found in its latest demographic study. In this episode, Fuse Media Head of Marketing Mark McIntire takes on empowerment and brand purpose, topics that are particularly relevant right now. He also discusses why Fuse’s Future History Month and Be Change campaigns have been effective, how Fuse managed...

Josh Norton and Carson Hood, executive creative director and executive producer at New York City-based creative agency Bigstar, discuss what work in entertainment marketing might look like once the pandemic finally passes. Among the topics we discuss: resiliency, flexibility, creativity and innovation, with a dip into silver linings at the end.

As TV viewers increasingly find themselves out of work, they are looking to pay less for their TV options, said Ben Carlson, senior vice president, general manager of streaming and platforms, MarketCast, in this episode drawn from a recent virtual session. “Previously, people were time-starved and had money to add subscriptions, but what we’re seeing is our time go up while our money goes down. Th...

Film and TV production has been conducted in a certain way with certain structures in place since production began more than 100 years ago. Now with the global pandemic forcing us to question everything we’ve known and done, Becky Morrison, founder of Brooklyn-based boutique production company The Light, is questioning what could change for the better when it comes to production. For example, do t...

In this episode, drawn from Promax's latest Virtual Session, Lydia Daly, senior vice president, and Mary Kate Cullen, senior director, at Viacom CBS creative strategy and cultural intelligence present a session called #AllTheFeels, which offers some different lenses through which marketers can view and approach the very emotional generation known as Gen Z. One caveat, not everything in this presen...

Tegna’s Meredith Conte summed it up: “A crisis is what local news is made for, and the way our teams have quickly rallied has been nothing short of miraculous and impressive." Fox's John Kukla and Sinclair's Dan Zimmerman joined Conte to discuss the many ways TV stations have had to be agile, yet effective, during the pandemic, in a session presented by Stephen Arnold Music.

Just like all small businesses in this challenging time, creative agencies have quickly had to rejigger their businesses, sending everyone home to work and checking in with all their clients over video calls. In this session, drawn from Promax’s new series of virtual sessions, Promax President and CEO Steve Kazanjian conducts a Q&A with three agency business development executives: Danixa Diaz...

We’re a few weeks into quarantine and the words “new normal” are taking on a new meaning. In today’s episode, which was originally recorded on Thursday, April 2, leadership expert Cecilia Gorman of Creative + Talent + Partners joins Promax’s new series of Virtual Sessions to help provide us with a mental reset. Cecilia talks about three major topics: working from home essentials -- and this is mor...

Sure, everyone can retreat to their homes with a computer and do work. But that’s just one piece of the working-from-home puzzle, especially when in the course of just days, entire teams suddenly found themselves working fully remotely. And in the case of television marketers tasked with keeping creative front and center in this challenging time, the pace has only become more urgent. In this episo...

The coronavirus pandemic has prompted an indefinite hiatus for live sports, forcing sports marketers to get creative with their strategies with no new content to market. It’s a challenge they’re slowly adapting to and, in fact, may have a long-term effect on how sports are marketed in the future. In this session, Carrie Brzezinski-Hsu, vice president, ESPN multimedia sponsorship integration &...

For team leaders and managers, the transition to working from home is about more than just shifting your workplace, it’s also about shifting your mindset. And since none of us have dealt with a global pandemic that required nationwide self-quarantining, everyone is figuring out how best to do it as we go along. That holds true for leadership expert Cecilia Gorman of Creative + Talent + Partners as...

Civic Entertainment Chief Culture Officer Linda Ong is back to tell us about five consumer trends she sees emerging once coronavirus is finally behind us. Tune in to hear about The Accelerant Effect, The New Normal, The New Homesteader, Revenge Behavior and the Rise of WFH Wear. Ong will get you dreaming about what life will be like once things finally return to "normal."

After more than two decades as a creative marketing studio, Stun in February announced that together with brand strategist Blackbird it had been acquired by Schireson Associates to form a new marketing firm: Known.  In this episode, Known Studio Presidents Mark Feldstein and Brad Roth join to talk about the merger and how seamlessly it folds data, analytics and science into the process of brand st...

When it came time to promote CNN's timely docuseries The Windsors, New York-based creative agency Loyalkaspar turned to one of the Queen's favorite things: corgis! In an adorable spot, a team of five friendly pups leads the way from a private jet down the red carpet, presumably making way for the Queen. In this episode, Loyalkaspar Creative Director Chris Harmon talks about wrangling pups, scoutin...

To provide clients with your best help and advice, sometimes you have to move outside of your comfort zone and act as a counselor, consultant, soothsayer and trusted friend. In this episode, DixonBaxi Co-Founder and Executive Creative Director Aporva Baxi chats about all the ways he talks brand with clients in today's new world of always-on entertainment.

There’s a lot more that goes into a rebrand than just redesigning the logo. In fact, that’s just the starting point. That’s the topic of conversation between Nathaniel Howe, founder and creative director at Nathaniel Howe Studios, and Promax Editorial Director Paige Albiniak (and occasionally her dog, sorry about that) in this episode. Howe discusses how he’s much more than a designer, he’s an amb...