Ellie White

The CX Universe

Business EN ↓ 3 episodes

The CX Universe is for founders and operators who feel like something in their company is off but can’t quite explain why. If your customers keep complaining…your team feels overwhelmed…or growth feels harder than it should……it’s not random. Every company operates inside a hidden environment that shapes how customers, teams, and leadership experience the business and most people are trying to fix symptoms instead of the system. In this podcast, I break down why your company behaves the way it does, why teams & customers see different realities, and how to fix it.

Author

Ellie White

Episodes

Shopify Has a CX Problem (When Marketing Works Better Than the Product) 23.04.2026 29:48

Shopify is one of the fastest-growing platforms in the world. So why do so many entrepreneurs struggle to make it work? In this episode of The CX Universe™, I break down how companies can grow rapidly while quietly creating friction for their customers—and how that gap shows up in revenue, retention, and support. This episode focuses on Shopify and a specific CX archetype called The Mirage —when y...

Notion’s Hidden Problem (And Why Users Feel Confused) 15.04.2026 28:08

Why does Notion feel so complicated all of a sudden? If you’ve ever opened it and thought, “Where do I even start?” —this episode is for you. In this episode of The CX Universe™ , I break down Notion using the CX scorecard and map it to one of the most common (and expensive) environments in SaaS: The Fragmented Engine. Most companies think complexity means they’re adding value. But in reality… The...

Your Company Has a Zodiac Sign (Here’s Why Your CX Feels Broken) 10.04.2026 11:00

Your company has a zodiac sign. And no—this isn’t astrology. It’s a pattern. In this first episode of The CX Universe™ , I break down how every company operates inside a specific environment—and how that environment predicts your customer experience, your churn, and your growth. Most companies think they have a product problem. Or a support problem. Or a retention problem. They don’t. They have an...