Dr. Greg Story

The Cutting Edge Japan Business Show

Business EN ↓ 436 episodes

For succeeding in business in Japan you need to know how to lead, sell and persuade. This is what we cover in the show. No matter what the issue you will get hints, information, experience and insights into securing the necessary solutions required. Everything in the show is based on real world perspectives, with a strong emphasis on offering practical steps you can take to succeed.

Author

Dr. Greg Story

Category

Business

Latest episode

Jul 5, 2026

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Episodes

380 Control the Narrative: What Buyers See Before You Meet 14.12.2025

Why do clients "check you out" online before the first sales meeting? Buyers now assume that everything about us is only a few mouse clicks away, so online "checking you out" happens before the calendar invite becomes real. Because this scrutiny is routine and increasing, therefore your credibility is being scored before you speak a word in the meeting. The script frames this as a certainty for sa...

379 Why Your Posture Is Important When Presenting 30.11.2025

Why does posture matter for presenters on stage and on camera? Answer:  Posture shapes both breathing and perception. A straighter posture aids airflow and spinal alignment, while signalling confidence and credibility. Because audiences often equate height and upright stance with leadership, slouching erodes trust before you say a word. Mini-summary:  Straight posture helps you breathe better and...

378 The Foreign Leader In Japan 23.11.2025

  Why do "crash-through" leadership styles fail in Japan?  Force does not embed change. Employees hold a social contract with their firms, and client relationships are prized. Attempts to push damaging directives meet stiff resistance, and status alone cannot compel people whose careers outlast the expatriate's assignment. Mini-summary:  Pressure triggers pushback; relationships and continuity bea...

377 Curiosity, Then Context: The Smart Short Pitch 16.11.2025

Why use a one-minute pitch when you dislike pitching? Answer:  In settings with almost no face-to-face time—especially networking—you cannot ask deep questions to uncover needs. A one-minute pitch becomes a bridge to a follow-up meeting rather than a full sales push, avoiding the "bludgeon with data" approach. Mini-summary:  Use a short bridge pitch when time is scarce; aim for the meeting, not th...

376 In Japan, Should Presenters Recycle Content Between Talks? 09.11.2025

 Yes—recycling is iteration, not repetition. Each audience, venue and timing change what lands, so a second delivery becomes an upgrade: trim what dragged, expand what sparked questions, and replace weaker examples. The result is safer and stronger than untested, wholly new content. Mini-summary:  Recycle to refine—familiar structure, higher quality. How can you create opportunities to repeat a ta...

375 Mentoring Under Pressure: How Bosses in Japan Make Change Work 02.11.2025

In Japan, why is "capable and loyal" no longer enough? Answer:  Technology, the post-1990 restructuring of management layers, and globalisation have reshaped how work moves in Japan. Because hierarchies compressed and expectations widened, teams now face faster cycles and more frequent transitions. AI will add further disruption, so stability must be created by leadership rather than assumed from...

374 Selling in Japan: Why Two Out of Six Is a Win 26.10.2025

Salespeople worldwide use frameworks to measure meeting success, but Japan's unique business culture challenges many Western methods. Let's explore the BANTER model—Budget, Authority, Need, Timing, Engagement, Request—and see how it fits into Japan's sales environment. 1. What is the BANTER model in sales? BANTER is a simple six-point scoring system for sales calls. Each letter stands for a key fa...

373 From Scripted to Authentic- How Leaders Win on Stage 19.10.2025

In high-stakes business events, especially in Japan, executives are often forced to deliver presentations crafted by others. This creates a dangerous disconnect between speaker and message. Let's explore how leaders can reclaim authenticity and impact, even when the material is not their own. Why is speaking from a borrowed script so risky? Executives frequently inherit content from PR or marketin...

372 From Ritz-Carlton to Pasona: What Leaders Can Learn About Mood Making 12.10.2025

What does it mean for a leader to be the "mood maker"? A mood maker is someone who sets the emotional tone of the team. When leaders stay isolated in plush executive offices, they risk losing contact with their people. Research and experience show that a leader's visibility directly affects engagement, loyalty, and performance. Leaders who project energy and conviction, day after day, create the e...

371 Why Clients in Japan Rarely Call Back – And What Salespeople Can Do About It? 05.10.2025

Why don't clients in Japan return sales calls? Because the gatekeepers are trained to block access. In Japan, the lowest ranked staff often answer the phones, but without proper training. Their mission is to protect managers from outside callers—especially salespeople. Instead of being helpful, they come across as cold, suspicious, even hostile. This is your client's first impression of your busin...

370 Why New Salespeople Struggle In Japan – And How To Fix It 28.09.2025

Why New Salespeople Struggle New hires, whether they are brand-new to sales or just new to the company, almost always take time before they start delivering results. Yet leaders in Japan often expect immediate miracles. The reality is that ramp-up takes time, especially in a culture where relationships drive business. Even experienced people entering a new organisation need months to learn interna...

369 Corporate Ninjas of Concealment: How Leaders Lose Control 22.09.2025

  Why Japanese Corporate Scandals Keep Happening — And What Leaders Must Do To Prevent Them Why do corporate scandals keep repeating in Japan? Japan has been hit again and again by revelations of non-compliance — from  Nissan's faulty vehicle inspections  in 2017 to  Kobe Steel's falsified data  and beyond. In some cases, these practices stretched on for decades before discovery. On the surface, c...

368 The Cure for Corporate Cancer: Rethinking Sales Outreach 14.09.2025

Let's talk about sales, and why the new year always feels like a repeat performance. Greek myths rarely have happy endings. They are mostly cautionary tales, reminders of how the Gods treated humans like toys. One myth, in particular, perfectly captures the life of a salesperson: the story of Sisyphus. He was condemned to push a massive rock up a hill, only to watch it roll back down again, foreve...

367 How to Give Your First Major Presentation With Confidence 07.09.2025

At some stage in every career, the moment arrives: you're asked to give a presentation. Early on, it may be a straightforward project update delivered to colleagues or a report shared with your manager. But as you advance, the scope expands. Suddenly you're addressing a whole-company kickoff, an executive offsite, or even speaking on behalf of your firm or industry at a public event. That leap — f...

366 Win the Deal: Negotiating in Japan Without Losing the Relationship (Part Two) 31.08.2025

Negotiating in Japan is never just about numbers on a contract. It is about trust, credibility, and ensuring that the relationship remains intact long after the ink is dry. Unlike in Western business settings, where aggressive tactics or rapid deals are often admired, in Japan negotiations unfold slowly, with harmony and continuity as the guiding principles. The key is to combine negotiation frame...

365 Win the Deal In Japan Without Losing the Relationship Part One 24.08.2025

Our image of negotiating tends to be highly influenced by the winner takes all model.  This is the transactional process where one side outwits the other and receives the majority of the value.  Think about your own business?  How many business partners do you have where this would apply?  For the vast majority of cases we are not after a single sale.  We are thinking about LTV – the life time val...

364 You Can't Win A Knife Fight With A Slide Deck 17.08.2025

Presenting isn't always adoration, adulation, regard and agreement.  Sometimes, we have to go into hostile territory with a message that is not welcomed, appreciated or believed.  Think meetings with the Board, the unions, shareholders, angry consumers and when you have sharp elbowed rivals in the room.  It is rare to be ambushed at a presentation in Japan and suddenly find yourself confronting a...

363 The Truth About Death by Overwork in Japan 11.08.2025

So many sad cases of people dying here in Japan from what is called karoshi and the media constantly talks about death through overwork.  This is nonsense and the media are doing us all a disservice.  This is fake news.  The cases of physical work killing you are almost exclusively limited to situations where physical strain has induced a cardiac arrest or a cerebral incident resulting in a stroke...

362 One Pitch, No Matter How Genius, Never Works in Japan 07.08.2025

Presenting to buying teams is very tricky in Japan.  Because of the convoluted decision making process here, there will be many voices involved in the final decision. What makes it even harder is that some of those key influencers may not ever be present in the meeting.  Those proposing the change have to go around to each one of them and get their chop on the piece of paper authorizing the buying...

361 Your Outfit Speaks First – Make It Say 'Professional' 27.07.2025

How should we dress when presenting and does it actually matter?  Yep, it matters - particularly in Japan.  Japan is a very formal country, in love with ceremony, pomp and circumstance.  Always up your formality level in dress terms in Japan, compared to how formal you think will be enough.  This was a big shock for this Aussie boy from Brisbane, who spent a good chunk of his life wearing shorts a...

360 Back Your Team Or You Break Their Trust 21.07.2025

We don't run perfect organisations stocked with perfect people, led by perfect bosses.  There are always going to be failings, inadequacies, mistakes, shortcomings and downright stupidity in play.  If we manage to keep all of these within the castle walls, then that is one level of complexity.  It is when we share these challenges with clients that we raise the temperature quite a few notches.  Ho...

359 The Sales Trap Crippling Japanese Business 13.07.2025

We see Japan as a modern, high tech country very advanced in so many sectors.  Sales is not one of them.  Consultative selling is very passé in the West, yet it has hardly swum ashore here as yet.  There are some cultural traits in Japan that work against sales success, such as not initiating a conversation with strangers.  This makes networking a bit tricky to say the least. We train salespeople...

358 Story Magic 06.07.2025

Storytelling is one of those things that we all know about, but where we could do a much better job of utilising this facility in business.  It allows us to engage the audience in a way that makes our message more accessible.  In any presentation there may be some key information or messages we wish to relay and yet we rarely wrap this information up in a story.  As an audience we are more open to...

357 Sabotaging Your Conversations? 29.06.2025

 We are often good talkers, but poor listeners. We have many things we want to say, share, expound and elaborate on. For this we need someone to be talking it all in. We like it when people do that for us. It soothes our ego, heightens our sense of self-worth and importance. We are sometimes not so generous ourselves though when listening to others. Here are six nightmare listeners you might run i...

356 How To Win Business With Japanese Buying Teams 22.06.2025

Selling to companies in Japan usually means sitting in a meeting room with a single buyer or perhaps two people.  There are occasions though where we may need to present to a larger number of buyers in a more formal setting.  It may be a pitch to secure the business, or it may be a means of getting the buying team more easily coordinated on their side. Before we know how to present to a team, we h...

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