The CUSP Show
The CUSP Show
Home of the Columbia University Sports Management Podcast ('The CUSP Show'), faculty members Joe Favorito and Tom Richardson host thought leaders from across the sports industry as they discuss a wide array of topics. thecuspshow.substack.com
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The CUSP Show
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Latest episode
Jun 30, 2026
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Episodes
444: Dan Solomon discusses baseball equipment entrepreneurship 30.05.2025 47:53
Joe Favorito is joined by Dan Solomon, the owner of Ultimate Baseball Supply and a graduate of Columbia University’s Sports Management Program. Dan’s company features brands that are focused on offering newer, and more unique takes on baseball gear. He talks torpedo bats and gives an insight into equipment entrepreneurship with a focus on bringing innovations in baseball to a wider audience. Conne...
443: Max Iger on sports consumption trends 22.05.2025 39:22
Joe and Tom are joined by their former student, Max Iger. Max is currently with the Corporate Sports team at CAA Sports and was formerly a Basketball Operations Assistant at San Antonio Spurs. He talks about sports consumption trends among his Gen Z peers and also stresses the importance of wearing different hats in the sports industry. Connect - https://www.linkedin.com/in/max-iger-ba96aa150/ The...
442: Peter Scott talks innovation in digital sports media 15.05.2025 50:41
Joe and Tom welcome sports industry veteran Peter Scott to The CUSP Show. Peter is an experienced broadcast and digital media expert who currently serves as the Chief Strategy Officer at Play Anywhere, Inc. He breaks down the current technological advances in the sports world and how these innovations bring sports closer to fans in the digital landscape. Connect - https://www.linkedin.com/in/peter...
441: Karen Lorenzo Discusses the Launch of League One Volleyball 08.05.2025 55:16
Joe and Tom welcome Karen Lorenzo, Chief Legal Officer and Head of Business Affairs at League One Volleyball (LOVB), to discuss how the startup league executed a successful and strategic launch in its inaugural season. Karen shares how LOVB built a vertically integrated model from youth clubs to pro teams, secured $160 million in funding, and prioritized athlete experience and long-term sustainabi...
440: Samuel Hymes on sports diplomacy 01.05.2025 44:22
Joe and Tom are joined this week by Samuel Hymes. Samuel is a dual Fellow, at Harvard University and the Economic Club of New York. He takes us into the world of sports diplomacy, which brings institutions and representatives together with people and communities by using the unifying power of sport. Profile: https://www.linkedin.com/in/samuelhymes/ The CUSP Show is hosted by Joe Favorito (@Joefav)...
439: Dee Kundra on FC Bayern Munich’s US Strategy & Club World Cup 2025 24.04.2025 53:31
Joe and Tom are joined by Dee Kundra, Managing Director of the Americas for FC Bayern Munich, one of the most storied and successful clubs in global football. Dee shares her career journey from studying fashion in London to breaking into sports with the New York Cosmos, Liverpool FC, and helping Bayern Munich establish its North American presence. She talks about how the club grew its fan base in...
438: Maher Labban on the business of sports awards 17.04.2025 51:51
Joe Favorito is joined by Maher Labban, the director of Clio Sports. A New York-native, Maher has spent over 20 years in the sports industry. He takes us through his journey from teams to leagues, major and minor. Maher also details the inner-workings of the sports awards industry and the value it provides to all stakeholders. Profile: https://www.linkedin.com/in/mark-maher-labban/ Read more: http...
437: Alex Kopilow on Content Strategy and the Mets’ Digital Evolution 10.04.2025 23:59
In this episode, hosts Joe Favorito and Tom Richardson sit down at Mets House in Union Square with Alex Kopilow, Director of Media Partnerships for the New York Mets. Alex shares his journey from sports anchor to brand strategist, and now, team-side innovator. They discuss how the Mets are rethinking sponsored content, creating meaningful fan connections, and leveraging digital platforms like YouT...
436: Gene McCarthy Discusses Leadership Lessons from the Top of the Sports Industry 03.04.2025 58:29
Joe and Tom sit down with Gene McCarthy, former President & CEO of ASICS and current Founder & CEO of Top League Advisory. With a storied career at Nike, Under Armour, Reebok, and ASICS, Gene shares his candid insights on what it truly takes to lead, the art of listening, and how to navigate the world of sports and lifestyle brands at the executive level. He also discusses his book, Chasing Four:...
435: Mets House goes LIVE in NYC! 02.04.2025 23:44
Joe and Tom are joined at Mets House in Union Square by Carolyn Suna (They/Them), Research and Insights, Underdog Venture Team, and Adam J Honig, President, Grail Ventures. They discuss the process behind launching Mets House, an experiential pop-up venture in New York City. As the 2025 MLB season gets underway, Mets House delivers the excitement and fervor of New York baseball. Profiles:https://w...
434: Joe Favorito and Tom Richardson on the Latest Trends Shaping the Sports Industry 27.03.2025 24:36
In this episode, recorded live at Mets House in Union Square, Joe Favorito and Tom Richardson discuss the biggest topics in the sports industry today. They explore the evolving landscape of college athletics and how NIL is impacting competition, unpack the latest developments in golf with TGL and the ongoing PGA–LIV merger, and examine how AI is beginning to impact the industry. The finish by disc...
433: Jeremy Moses pioneers a unique approach to NIL deals 25.03.2025 21:42
Joe is joined on Radio Row by comedian and writer Jeremy Moses, who - along with Eitan Levine - leveraged their experience hosting a sports show at Amazon into a new business venture. They spearheaded one of the more unique Name, Image, and Likeness deals, partnering successful BYU Cougars QB Jake Retzlaff with the traditional Jewish food brand Manischewitz. This partnership attracted national att...
432: Setting up for entrepreneurial success feat. X Hydration 20.03.2025 56:24
Tom is joined by Brian Boakye-Ansah, Emmanuel Boateng, and Justin Coleman from the X Hydration leadership team. The trio discuss their entrepreneurial journey in launching a hydration beverage, and discuss their plans to build and grow the business. Website: https://drinkxhydration.com/ The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iy...
431: Building Meaningful Brand Partnerships in Schools with Karl Mawhinney 11.03.2025 35:11
Joe is joined by Karl Mawhinney, CEO & Founder of Campus Multimedia. Karl has also held previous positions, including CRO at Huddle Inc. and VP of Global Partnerships at the Harlem Globetrotters. In this episode, Karl shares lessons learned throughout his diverse career as they discuss the mission of Campus Multimedia and the importance of ensuring that the brands they work with deliver real value...
430: Stephen Panus on Resilience, Legacy & Storytelling 06.03.2025 14:20
In this episode, recorded live from Radio Row in New Orleans, Joe Favorito is joined by veteran sports PR strategist Stephen Panus. He discusses the Jake Panus Walk-On Scholarship, the inspiration behind his book Walk On, and the powerful impact of storytelling in sports and life. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@b...
429: Christian Bove on the Salute to Service Program 05.03.2025 11:35
Joe is joined by Christian Bove, Communications Director, USAA. In this episode they discuss the USAA, its involvement in the Super Bowl and the value proposition of the military with the Salute to Service program. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Hol...
428: Ricky Cobb on building a successful social media presence 04.03.2025 15:32
Joe and Scott are joined on Radio Row by Super 70s Sports creator Ricky Cobb. He takes us through his unusual journey of launching a niche - but immensely popular - X (formerly known as Twitter) handle, and ultimately transitioning to an online talk show host - with ‘The Ricky Cobb Show’. Follow - https://x.com/Super70sSports Watch - https://www.outkick.com/shows/ricky-cobb-show The CUSP Show is h...
427: Jake Asman on The Jake Asman Show & Standing Out as a Content Creator 28.02.2025 11:58
Joe is joined by Jake Asman, a content creator and host of The Jake Asman Show, the most-watched Jets show on the internet. They dive into Jake’s journey in sports media, his strategies for standing out in the crowded content landscape, and the evolving atmosphere at Radio Row. Beyond his YouTube success, Jake can be heard across multiple major platforms, including 880 ESPN New York, the ESPN Radi...
426: Evan Dexter on MaddenCast and How Madden is Used in the Pro Game 27.02.2025 13:01
Joe Favorito sits down with Evan Dexter, VP of Brand Management & Brand Marketing at EA Sports. Evan oversees EA Sports Madden NFL and EA Sports College Football, and he shares how gaming is becoming more than just entertainment. From engaging younger audiences to revolutionizing how coaches, players, and GMs prepare for real-life football, Evan discusses the impact of MaddenCast and the evolving...
425: Adrienne Smith on her journey from pro athlete to entrepreneur 26.02.2025 10:27
For the second straight Super Bowl, women’s football pioneer Adrienne Smith joins Joe and Scott on Radio Row. Adrienne is the founder of Blitz Champz - the ultimate football card game that’s both fun and educational. She speaks about her journey from pro athlete to successful entrepreneur and offers tips to those undertaking the same journey. Adrienne is also bullish about the future of Flag Footb...
424: Ed McCaffrey on his journey from Super Bowl champion, to coach, to entrepreneur 25.02.2025 32:11
Joe and Scott are joined on Radio Row by 3x Super Bowl champion Ed McCaffrey. He takes us through his journey from the highs of on-field success, to raising four sons - all of whom are football athletes. Ed also speaks about the skills it takes to be a successful coach, and how those skills have helped him in his entrepreneurial ventures as well. Link : https://mccaffreybrands.com/The CUSP Show is...
423: Chris Nicholas on the future of Fantasy in sport 20.02.2025 53:48
Joe and Tom welcome Chris Nicholas to the CUSP Show, and he brings with him 25+ years of expertise in emerging sports technology. Chris was previously Founder and President of Sports Technologies, an executive producer at ESPN, and has digital experience in companies ranging from early stage to Fortune 500. He takes us through the evolution of fantasy gaming and projects the future of the industry...
422: Stacey Moore on Scaling the American Cornhole League & the Future of Niche Sports 19.02.2025 13:12
Joe is joined by Stacey Moore, the founder of the American Cornhole League. Stacey shares the evolution of the ACL, from its tailgating origins to a multi-pronged technology, media, and entertainment company. They discuss the ACL's unique control over the professional, amateur, and equipment sides of the sport, its international growth, and its strategy for tapping into the recreational market. Th...
421: Bryan Curtis on the Evolution of Journalism and Content Creation 18.02.2025 16:35
In this episode, Joe Favorito and Scott Rosner sit down with Bryan Curtis, Editor-at-Large at The Ringer and co-host of The Pressbox podcast. They explore the evolution of journalism and content creation, tracing Bryan’s journey from his early career to his work today. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer...
420: Dads & Daughters with the Lencheskis and the Rosners 14.02.2025 19:57
On this Dads and Daughters special of The CUSP Show Chris Lencheski and Scott Rosner are joined by Kieran Lencheski and Logan Rosner. They discuss growing up in sport-filled households and whether they are leaning towards joining the sports industry. Whether you are just starting out or are a seasoned pro, one mantra always holds true - 'do the reps'. The CUSP Show is hosted by Joe Favorito (@Joef...
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