The Curious Builder

Josh Frei spent 17 years as a firefighter before pivoting to custom saunas, which means he already knew how to show up calm, problem solve fast, and never leave a job half done. He and Mark talk through the lessons learned when too many cooks in the kitchen cost a project days of rework, why a quick phone call beats an email thread every single time, and how Symmetry earned a lifetime partnership...

Billy Beson walked into a million dollar hotel pitch with nothing but a museum poster, told the client he could make the place look like a million bucks for a million bucks, and got the job anyway. He and Mark spend an hour trading stories about Minnesota's quietest billionaires, 46,000 square foot homes with bowling alleys and car simulators, and why designing toward feelings instead of materials...

After pulling off six events in seven days, Mark sits down with Alyssa Abbott and Mary Clark to talk about why in-person connection is still the most underrated marketing strategy in the building industry. They cover everything from swag as a love language to why empowering your community to be your advocates beats any ad spend, and Alyssa makes the very good point that sometimes the best business...

PLAAD's Mark Stankey and Matthew Byers join Mark for a deep dive into what actually makes a home authentic, and it turns out the answer has a lot more to do with composition than cost. They talk through never evers like windows to nowhere, soffit returns gone wrong, and why a quiet, well composed exterior beats a gable smashed mansion every time. Stick around for the courtyard story that proves th...

Two social media experts walk into Mysa Hus, and what comes out is a refreshingly honest take on the wins, the flops, and the algorithm mysteries nobody can fully explain. Alyssa Abbott from Olive and Vine Socials and Mary Clark from Pella swap stories about overworked carousels that flopped, lazy Saturday posts that crushed it, and why chasing every trending audio clip is a great way to end up in...

Forget renderings, Taylor Hall O'Brien is making the case for real light, real rooms, and real collaboration in an industry that AI is circling like a hawk. He and Mark talk through the art of consistent storytelling across a photo gallery, how Taylor built relationships with top editors one Instagram follow at a time, and why being easy to work with matters more than being the most talented perso...

Twenty years, 30 employees, and one very real fire that nearly took out a parquet floor a month before a major photo shoot. Anthony Janckila and Mark trade stories about clients going dark, why the GC ends up responsible for literally everything whether they get paid for it or not, and the kind of loyalty that shows up at a funeral instead of just sending flowers. This one's got heart, a little ch...

Six months into the Smile Tour, Mark parks himself inside Mysa Hus with a heavily highlighted copies of Buy Back Your Time and Psychology of Money, and he has a lot of thoughts about money, time, and why your inbox should not be your boss. He hits the big ideas from both Dan Martell and Morgan Housel, connects them to real moments from his career, and reminds everyone that a $10 million company wa...

Hans Frees of Outdoor Escapes has been in business 25 years, filed Chapter 7 bankruptcy, lost money on a spec home during the 2008 crash, and came out the other side with better relationships, a better location, and a much healthier respect for staying in his lane. He and Mark swap war stories about building spec homes they probably shouldn't have, losing sleep over unpaid subcontractors, and why...

Documentary filmmaker Jude Charles came to Minnesota to flip the script and road map the emotional soul of Mysa Hus, and what started as a brand conversation turned into the deepest dive yet into why Mark built the thing in the first place. Jude's "but why does that matter to you" energy draws out stories about childhood cabins, slow mornings, and what it actually means to build a home as a person...

Paul Cramer sold his business, hit rock bottom, and discovered that being sober for decades doesn't automatically mean you have your stuff together, which is a humbling plot twist for anyone keeping score at home. Round two gets into the real work: two weeks of intensive therapy, rebuilding from scratch, and why the way you survive something becomes the way you live everything. Buckle up, this one...

Five days before the Artisan Home Tour, Mark and Melissa Oholendt of Oho Interiors snuck away from a live photo shoot to talk about what the final stretch of Mysa Hus actually looks like — wrong-sized sectionals, a Hail Mary pass to a UK lighting CEOs, and a third-generation plumber who showed up unannounced and left with chocolate-covered strawberries. They walk through the 60-day countdown, thre...

What happens when the entrepreneur dream becomes the thing quietly eating you alive? In this episode of Losers Are Winners, Mark sits down with author and recovering entrepreneur Paul Cramer to unpack startup highs, brutal lows, identity loss, therapy, and the emotional cost of building something from nothing. It's equal parts business therapy session, cautionary tale, and "oh crap… that sounds fa...

Most people don't think about what happens to their business when their one critical supplier goes down — Tyler Webster of Old Mill Building Products lived that nightmare firsthand and spent the last three years making sure it never happens again. Mark and Tyler get into the nuts and bolts of supplier diversification, why just-in-time manufacturing sounds great until a robot breaks in a brick kiln...

Kyle Schlesser is back in studio, and this time the conversation goes somewhere most business podcasts are too afraid to go — marriage, guardrails, and what it actually looks like to run a company with your spouse without turning into glorified roommates. Kyle shares the three daily non-negotiables that keep him grounded, why he journals notes for each of his kids and his wife on his phone, and wh...

Casey Cloward doesn't build the most homes, doesn't chase the biggest numbers, and isn't trying to be the loudest guy in the room — and that exact philosophy has built Raykon Construction into one of Utah's most respected custom home firms. Mark and Casey dig into what it actually means to run a lean business on purpose, why Casey treats his five project managers like five in-house general contrac...

Kyle Schlesser left a six-figure finance career, convinced his wife Katie to leave her executive marketing role, and launched Solid Ground Construction in 2019 with nothing but a leap of faith and a neighbor's porch swing job — and the next few years were exactly as humbling as that sounds. Mark and Kyle dig into the white-knuckle years of doing everything himself, the moment he nearly buried the...

Scott Jaffa is a rare breed — an architect who's also a GC with an in-house interior design team — and the way he talks about money, value, and client relationships makes it immediately clear why his clients are willing to watch a $3 million remodel quietly become a $10 million one. Mark and Scott dig into why the farm-to-table model works better than assembling a team of strangers, how Scott used...

Josh Ferri of Lakeside Decking didn't set out to build decks — he started with a cabinet shop, pivoted when he realized where the real money was, and ended up running one of the most buttoned-up outdoor living companies in the Twin Cities. Mark and Josh dig into the hiring mistakes that come with growing too fast, why Josh tells every single client "I never want to see you again" with a straight f...

From rallying women across the country to build the nation's first all-female built house, to turning a social media following into 50% of her business leads, Stephanie Dailey has never done things the conventional way — and it shows. Mark and Stephanie get into the real stuff: the emotional weight of watching a parent's identity become intertwined with a business they built from nothing, why more...

Cinda Pfeil doesn't separate her personal story from her professional one — and honestly, that might be exactly why her business works. In this Inside the Big Wins conversation, she and Mark dig into client relationships that span decades and multiple homes, a business partnership that taught her more than she expected, and how a childhood defined by resilience became the foundation for a career b...

What does a design strategist, a former Studio McGee ops director, and a single mom entrepreneur all have in common? They're all Renee Bush, and she joined Mark for one of the most layered conversations the podcast has ever had. Mark and Renee dig into the strategy behind branding, why consistency builds trust faster than talent alone, and what it actually looks like to stop being the bottleneck i...

In 1999, a contractor told Cinda Pfeil — to her face — that becoming a builder wasn't going to work out for her, and the reason was exactly what you think it was. Mark sits down with the founder of Style Infused Living to dig into that defining moment, what she did with it, and why 26 years later she's still thinking about the electrician she met on a job site who brought it all rushing back. It's...

Mike Weaver of Emser Tile isn't your average vendor — he's the guy who walks into a room and immediately starts thinking about how he can connect everyone in it to someone they haven't met yet. Mark and Mike dig into the power of partnerships, why you don't need years to build a deep business relationship, and how a single conversation with the right supplier could collapse months of cold outreach...

Brad Leavitt of AFT Construction is back on the podcast, and this time he's serving up a fresh, still-stinging loss that proves even the best builders can forget their own rules. Mark and Brad dig into what happens when scope explodes, timelines collapse, and a superintendent has to get swapped out two weeks before a move-in that was never going to happen anyway. It's messy, it's honest, and it's...