The Curator's Salon - The Art Podcast

In this episode, we look at one of the biggest misconceptions artists have about social media growth: the idea that going viral is what creates a sustainable audience or sales. It’s easy to assume that one high-performing post will change everything, but reach alone doesn’t guarantee connection, trust, or buying behaviour. We explore: why viral moments don’t automatically translate into sales or s...

In this episode, we explore a common shift that’s happened on Instagram—and why many artists are still posting as if nothing has changed. A lot of artists are still using Instagram like a static portfolio: post the finished work, add a caption, and wait for engagement. But the platform doesn’t really work like that anymore. I break down: why Instagram used to feel like a visual diary—and why that’...

In this episode, we look at why so many artists feel like they’re showing up consistently on Instagram, but still aren’t seeing real momentum in their audience, engagement, or sales. If you’ve been posting your work online but it feels like everything resets every time you share something new, this episode breaks down what’s actually missing. You’ll also get a simple self-audit to apply immediatel...

In this episode I talk about the most common question I get from artists which is how to get their work shown in galleries / how to get gallery representation. I share what I look for in an artist and it is more than the work. There's a vibe check, we're looking for credibility and how it fits into the gallery curation.  I also talk about feeder galleries and gallery models which artists should un...

In this episode I respond to ' 50% gallery commission is wild!' , I explain retail margins and how retailers take much more than 50% and put into context the gallery commission. I also talk about different  ways that galleries work with artists.  This episode covers why it is so important for an artist to have their own audience and ways of selling directly without dependency on a gallery, but to...

In this episode I talk about using AI generated images as reference material for your artwork. I go on to talk about how artists are often dismissive of AI generated art and creators of Ai art calling themselves artists. I go on to talk about how other industries outside of visual arts refer to themselves as artists. And previous tech developments such as analogue to digital photography, platforms...

Michael Petry is the director at MOCA London. He is also the author of a number of books and in this episode he talks about his latest book, Mirror Mirror, The Reflective Surface in Art. Starting with Van Eyck's Arnolfini Betrothal, the book tracks the story of mirrors and the reflective surface in art through to contemporary art with mirrored surfaces inviting self reflection, 'holding up a mirro...

In this episode I talk about protecting your energy for your inevitable art world success. It is important to protect your energy and watch out for 'coolers' that can throw you off track with their negative outlook on life. As you find momentum and growth in your art career or business you’ll soon understand there’s a mindset and energy component that accompanies the actions and strategies. Along...

Siddhant Khattri of Vedica Art Studio and Gallery joins me on this podcast to talk about his work through the art world. The gallery is based in Mumbai and in this episode he shares his upcoming projects to take place in Paris, networking and building a circle of support and more. Siddhant has arranged an open studio day for the artists that he works with around the world and in this episode he ta...

80% of art collectors buy from artists they know or feel they know. In this episode we talk about how you can give your audience the feeling of being closer to the artist and enrich their experience of the artist. Which in turn makes moves them closer to becoming an art buyer or a patron of your work. In this episode Using social media and mailing lists to share more about the artist, their journe...

In this episode I explain how I respond when an artist says they want gallery representation. We look at their sales history, exhibiting experience and more.  Often artists come looking for gallery representation before they are ready. I think it is great to know what to expect and the road to representation.  However, if the goal is to offload the 'business' side of being an artist, there's often...

Michael Wallner is an artist based in London. His inspiration comes from urban skylines and landmark buildings. In this episode of the podcast he talks about his journey through art and regularly showing at art fairs. He talks about building his art network, showing his art at fairs in the US and managing costs and finances in his art business.   Michael's website https://michaelwallnerart.com/ Fo...

In this episode I am joined by Tim Fowler who talks about his exhibition, The Ground at the Attenborough Centre, Leicester. The Leicester based artist talks about the research that went into the exhibition which features his large scale paintings of plants that followed the same migratory pattern as his own DNA - from West Africa to the Caribbean to the UK. He talks about setting himself challenge...

Kat Popova joins me on this episode of the podcast and we talk about her year which started with with 3 exhibitions on the calendar.  As an artist she reflects on the last few years of exhibiting,  and setting up 2024 with three exhibitions on the horizon. She shares her vulnerable story of the fear of 'not being included' that led to her committing to shows and avoiding 'red flags'. She goes on t...

Sonia Borrell is a collector, author and mentor. In this episode she talks about writing her book Art in Real Time and her journey to building a contemporary art collection. She talks about her art preferences which is currently figurative and staying open to her personal tastes changing. She talks about collecting for personal expression and connection over investment and shares her advice for ne...

In this episode Gita Joshi talks to Mona Lerch and Katelyn Chapman about artists statements and applying for funding to develop their art practice. We discuss the importance of the artist statement for those artists who are ready to enter the marketplace and how it supports the artist's visual work. Katelyn Chapman shares details of successfully applying to grants for funding a studio practice and...

In this episode my guest is Victoria Mann,the founder of AKAA art fair. This fair takes place in Paris with a focus on artists connected with Africa. In this episode Victoria shares her backstory and how the fair came about and how it has evolved over the years. 2024 is the 9th edition of the fair and Victoria discusses what visitors can expect at the fair taking place 18-20 October 2024.   See mo...

Liz Lidgett from Liz Lidgett Gallery joins me on this episode to talk about her gallery based in Des Moines Iowa. Liz has amassed a loyal following online and in this episode she talks about how the gallery started, her experience of working with artists, hiring and growing a team, selling worldwide and the regular launches and exhibitions offered by the gallery.   https://www.lizlidgett.com/ http...

Artist Ghia Haddad joins me on this podcast to discuss her non Euro Centric approach to textiles and mixed media art. She shares her experience of art history with a Euro-centric viewpoint and feeling outside of this as an Arab woman. Her work explores textiles and representation of Arab women through the lens of an Emirati woman. Ghia's art is something that invites interaction and touch. In this...

Victoria Fry of Visionary Art Collective joins Gita Joshi on this episode of the podcast. Victoria talks about her initial blog which has now developed into a community of artists around the world, a magazine, a podcast and artist mentoring. She shares how the platform evolved during the pandemic, and providing resources for art educators  and now supporting artists to build their own practice. In...

Gita Joshi is joined by artist Karen Turner on this episode. Karen shares her journey through art and the the evolution of her practice and her visual language. She discusses her commitment to visibility these last few years, and being shortlisted and a finalist in art prizes, and her media coverage. She also discusses her experience of selling at art fairs and offers listeners tips of preparing f...

In this episode Gita Joshi talks to Marina Granger who shares details of her free training for artists seeking galleries. In this episode we talk about how galleries find artists and how to get the attention of galleries who are not accepting submissions. Marina also shares some of her background working in NYC galleries and how she arrived at supporting artists after seeing so many turned away an...

Gita Joshi is joined by Mona Lerch of Women United Art Movement and they discuss the Women United Art Prize now in its fourth year. The 2024 prize jurors include Kat Popova, Danielle Krysa and Ashley Longshore. They also discuss the importance of the artist statement and texts supporting the artist's visual work. Learn more about the art prize at the link below https://www.womenunitedartmovement.c...

My guest is Amanda Hess, who is a coach for neurodivergent brains. In this episode she provides tips to help manage overwhelm and sooth the nervous system, to improve productivity. She says " I spent years of my life and multiple thousands of dollars trying to “fix” what was “wrong with me”, until I realised that there actually was NOTHING wrong with me. When I started working WITH my brain, every...

In this episode I talk about how exhibitions can be the answer to getting in more art sales and growing an audience. Planning your own exhibition can provide an opportunity for people to see your work up close, and provides a way to draw in a wider audience through the physical presentation of your art. Your own exhibitions also provide an opportunity to get much desired press and media coverage w...