The Curation by Nour Hassan

In this episode our founder Nour Hassan speaks to Asmaa Naga , an Egyptian Musician and Songwriter. Asmaa is an English Language Professional and studied at the University of Oxford. She grew up in Cairo and moved to Jeddah, pursuing her music career in parallel to her teaching career as a hobby. Asmaa writes her own original music, and has performed in several cities around the world. To listen t...

In this episode our founder Nour Hassan speaks to Interior Designer and Furniture Designer Nadia Salem the found of Beit Nadia and co-founder of Noun for Contemporary and Modern furniture. We speak about finding inspiration in spaces, pin pointing your own personal style, playing with materials and creating homes that feel like a sanctuary for their owners. Our summer season is in collaboration wi...

In this episode our founder Nour Hassan speaks to brand architect Amir Fayo , the brains behind concept stores Maison 69 and Villa Baboushka as well as his latest brand One True Find . We speak about moving from Architecture and designing buildings to building brands and offering a strategic services that allow entrepreneurs to realize their wildest branding dream. Amir coined the term “Brand Arch...

In this episode our founder Nour Hassan speaks to Egyptian Fashion Designer Farida Temraz , the Founder and Lead Designer of Temraza Haute Couture for women’s ready-to-wear, evening wear and bridal dresses. In addition, Farida is the first and youngest Egyptian designer to successfully participate in London Fashion Week, Los Angeles Fashion Week, and New York Fashion Week twice and the First Egypt...

In this episode our founder Nour Hassan speaks to Amr Mansi , a professional squash player and sportsman by nature Amr took the events landscape in Egypt by storm in 2010 introducing the El Gouna Squash Open , followed by the El Gouna Film Festival in 2017, and in 2021 Egypt's Entrepreneur Awards . Amr's story is a  great example of what happens when bold opportunity, relentless hard wor...

In this episode our founder Nour Hassan speaks to Tasneem El Aidy , a singer turned TikTok star overnight. An incredible example of how social media has the power to catapult careers and shine light on young talents waiting to be heard. We speak about her video going viral with over 35 million views on TikTok at the moment, moving from covers to working on original music and the paradoxes of socia...

In this episode our founder Nour Hassan speaks to Malak an Egyptian singer and songwriter. She launched her career in 2014 to critical acclaim with Rolling Stones Middle East describing her voice as 'warm and evocative' and her songs as 'mid-tempo slow burners with a pop feel'. Malak has since opened for major musical acts such as Oscar and The Wolf and Balthazar - her debut al...

In this episode our founder Nour Hassan speaks to Haydy Morsy Egyptian Olympic Pentathlete who has been competing at a professional level since she was 14 years old. Haydy was the first Egyptian athlete to be on two different national teams  at the same time, which were Fencing and Modern Pentathlon. She qualified and traveled to Rio for the 2016 Olympics. Her sports in Modern Pentathlon include f...

In this episode our founder Nour Hassan speaks to Egyptian-American fashion designer Mina Tahir whose design sensibility seamlessly blends her heritage, artwork, and textiles with the past, present, and future.  She is a graduate of the BFA Fashion Design program at Parsons School of Design and was awarded the CFDA Future Fashion Graduate, as well as the CFDA+ Award for her thesis collection “Yout...

In this episode I speak to Lebanese Filmmaker Pam Nasr who's debut film Clams Casino was released in 2018 to critical acclaim. Pam is a film director, model, and creative who has lived and worked in New York, Beirut and Dubai. She has worked with brands such as Farfetch, OKHTEIN, Gucci, Versace, and more.  This episode is powered by Farfetch . To shop the latest and greatest pieces in luxury...

In this episode our founder Nour Hassan speaks to Egyptian Montenegrin actress, model and podcast host Tara Emad . We speak about being creative from a young age, the pressures and benefits of fame, staying healthy to endure challenging working hours, using your voice to shed light on important causes such as Bullying, and the joys of truly loving what you do. Tara has been featured in Vogue Arabi...

In this episode our founder Nour Hassan speaks to Rebecca Odeh a Jordanian fitness professional, Guinness world recorder holder, founder of the infamous Bikini Bootcamp, runner, black belt, TV presenter and overall advocate for living an active life. We speak about finding the sport that works for you, waking up at 4AM to stay ahead, running through life, and how she managed to leverage lockdown a...

In this episode our founder Nour Hassan speaks to one of Egypt’s most celebrated abstract expressionist painters Britt Boutros Ghali . Born in Norway, Britt has shown her artwork across Europe from Norway to France to Germany and Back - she started her career in the fashion industry modeling for fashion magazines such as Vogue, Elle and Marie Claire in Paris. Britt moved to Egypt upon Marrying Rao...

In this episode our founder Nour Hassan speaks to Mona Hamdy who is a PhD candidate and teaching fellow in Applied Ethics at Harvard Business School . A native of Egypt and the United States, her research examines modern morality for the 21st century—one based on common values of meaning, story, and holistic existence in our hyperconnected machine age. Prior to co-founding the Al Baydha Society an...

In this episode our founder Nour Hassan speaks to Celine Hajjar founder of sustainable fashion label NAFSI . Celine is based Canada and sources her materials from around the world including Egypt. In 2017 she began working on NAFSI a brand that promises high quality hand-crafted garments that are kind to your skin and to the environment. She officially launched in 2020. NAFSI only works with mater...

In this episode our founder Nour Hassan speaks to Creative Lana Sawiris , who is currently the Art Director at American apparel and streetwear brand KITH . Lana grew up in Cairo, moved to Paris for high school, then studied Strategic Design at Parsons The New School in New York City.  Lana’s entrepreneurial nature allowed her to work across the creative and digital industries - interning at Christ...

In this episode our founder Nour Hassan speaks to Fashion Psychologist and founder of Pstyled Yasmina Nessim . Yasmina completed her masters in Fashion Psychology at London College of Fashion and founded her business Pstyled in 2019 in an attempt to raise awareness on the potential of using fashion psychology as a means of maximizing well-being. Pstyled is the first business of its kind worldwide;...

In this episode I speak to Saudi Arabian photographer Hayat Osamah. Hayat is a fascinating creative who is both self-taught and self-made. Hayat’s photography career took off after shooting a campaign for Farfetch Middle East in 2017 - she is since shot several Farfetch editorials and brand campaigns. Her work has been featured by major brands like OFF-WHITE, and she has shot for Diesel, LeGray, A...

In this episode our founder Nour Hassan speaks to Osama Chabbi a French-Tunisian stylist based in Dubai. Born and raised in Lyon, Chabbi moved to Dubai over 2 years ago to pursue his career in fashion. After freelance styling for a year and a half, Osama is now a Private Client Stylist at Farfetch Middle East. He has styled some of the biggest influencers in the region over the past two years and...

In this episode our founder Nour Hassan speaks to Pakistani Saudi Arabian Independent Curator and Artist Zahra Dar Bundakji . We speak about her experience leaving Jeddah for college in Montreal and ending up at art school in San Francisco, starting MMEAN - a platform to advocate for Middle Eastern artists, the cultural shifts that have occurred in the Kingdom of Saudi Arabia and their impacts on...

In this episode our founder Nour Hassan speaks to French-Persian Creative, DJ and Model Parvané Barret . We speak about her experience skipping college to pursue a career in the creative industries, starting a fashion  blog before Instagram was established, a breakthrough shoot with Gucci that lead to opportunities and real influence, her visual diary and platform Mon Visuel , and finally branchin...

In this episode our founder Nour Hassan speaks to creative consultant and luxury goods brand manager Shooq Al Shawi . We speak about how the pandemic has shifted our industry, consulting for luxury and Jewellery brands such as MKS Jewellery , the importance of creating an experience for the consumer, and the coexistence of art and philanthropy. To reach out to Shooq email her on shooq@sas-c.com or...

In this episode our founder Nour Hassan speaks to Palestinian-Syrian model, creative and influencer Lana Al Beik . We speak about the challenges behind accessing the creative industry, long hours on set to get the perfect shot, the sacrifices and obstacles to become a model in the Middle East, securing shoots with prestigious brands such as Love Valentino, Celine, and Kenzo. Becoming a recognizabl...

In this bonus episode you'll be listening to our founder Nour Hassan's TEDx Youth Talk hosted in Cairo, Egypt entitled "Defining Radical" . The story of building a brand that aimed to change the status quo of the creative industry, tap into a gap int he market, and introduce the creative process through innovation and collaboration. Nour talks about how it is she got started, g...

In this episode our founder Nour Hassan speaks to Syrian Cuban artist Jason Seife . Jason's carpet murals on canvas and concrete are pieces that have gone viral in the digital art realm. They are detail-oriented, meticulously crafted works of art that honor the traditional ancient craft of carpet making. Jason speaks about the road to becoming an artist from the third grade, embracing an amal...