Ivelisse Arroyo

The Curao Compass™

Business EN ↓ 6 episodes

The Curao Compass™ — Where Strategy Meets Operational Truth in less than 10 minutes. Most leaders think their GTM strategy fails because of marketing. It doesn’t. It fails because the business beneath it is misaligned. Hosted by Ivelisse Arroyo, Fractional CMO and founder of Curao Marketing & Business Consulting, The Curao Compass™ podcast helps executives, founders, and high-growth leaders uncover the structural, operational, and financial blind spots that silently derail their growth. Each episode breaks down how to engineer clarity across marketing, operations, revenue, and leadership.

Author

Ivelisse Arroyo

Episodes

Why Your Financial Reports Keep Lying to You 07.11.2025 7:57

In this episode of The Curao Compass™, GTM advisor Ivelisse Arroyo breaks down one of the biggest misconceptions in business: believing your financial advisor can fix what’s actually a go-to-market problem. Through a practical (and hypothetical) company example, Ivelisse walks listeners through the five points of The Curao Compass™ — North (Structure), East (GTM), West (Operations), South (Finance...

Why Your Marketing Stack Is Working Against You 31.10.2025 10:12

Summary In this 10-minute episode, Ivelisse Arroyo discusses the evolving landscape of go-to-market strategies, emphasizing the importance of integrating marketing with operations, finance, and data systems. She highlights that successful strategies in 2025 will rely on optimizing existing Marketing Technology and business operations systems rather than merely adding more tools, particularly in th...

Revenue Doesn't Lie 23.10.2025 8:45

In this episode of The Curao Compass™ , GTM advisor Ivelisse Arroyo reveals why revenue is the ultimate truth test of leadership. Learn how to connect your marketing, operations, and finance metrics so your business stops performing and starts growing. 🎧 Listen in under 10 minutes. Find clarity. Lead with direction. 🧭 Download The Curao Compass™ Preview Edition (Free until October 31st, 2025) 💼...

Why Strategy Dies Inside Great Companies 17.10.2025 6:17

In this episode of The Curao Compass™, we explore Operations, the West point of the framework, where clarity either circulates or collapses. Your systems don’t lie. They quietly reveal what your leadership truly values. You’ll discover how to: Identify the repeatable friction that signals misalignment. Rebuild trust through a single source of truth. Automate the obvious , so human focus returns to...

What If Your Team Isn’t Misaligned — But Your Structure Is? 09.10.2025 5:17

In this episode, Ivelisse Arroyo, creator of The Curao Compass™ , explains why successful Go-To-Market (GTM) execution starts at the top of the Compass: your business structure. You’ll learn how hidden organizational gaps, unclear accountability, and weak internal processes quietly sabotage your business growth, and how to realign them using a diagnostic approach that turns chaos into clarity. Dow...

Your GTM Isn’t Broken — But Something Else Is. 09.10.2025 4:48

In this first episode of The Curao Compass™ , Ivelisse Arroyo , reveals why most GTM strategies fail from the inside out . You’ll learn how structural gaps, operational silos, and unclear financial alignment can quietly sabotage your business grwoth, and how to diagnose those issues using The Curao Compass™, a framework built to realign business systems and restore growth clarity. #TheCuraoCompass...