Katie Proctor

The Cult Brand Podcast

Business EN ↓ 3 episodes

Building a brand people obsess over isn’t luck - it’s strategy (with a little bit of main character energy). The Cult Brand Podcast is your weekly permission slip to romanticize the grind and work on your business, not just in it. Hosted by brand strategist, designer and lifestyle marketing expert Katie Proctor, this is your weekly catch-up for building the kind of brand people don’t just buy from - they obsess over. Join me over a virtual coffee (or mimosa if that's more your vibe) for bite-sized brand therapy sessions, real talk about what it actually takes to build a cult following, and ste...

Author

Katie Proctor

Episodes

3. How I’m navigating running a design business in the changing economy + how to survive without lowering your prices 01.08.2025 54:14

We're stripping back with this episode and getting REAL. We're chatting how the change in the economy has impacted creative business owners and I share my own personal struggles as I also nagivate through this difficult time. I'm also sharing my top tips for embracing this slow season and how to generate a steady income without needing to lower your prices.

2. The 90-Day Main Character Method to Build the Business (and Life) You Daydream About Part 1: Meet Your Future Self 30.06.2025 36:14

How many times have you sat down to map out your dream brand, list out quarterly goals and create a vision board, only for real life to take over, and suddenly you’re stuck in the day-to-day, putting out fires, and drifting further from the founder you wanted to be? Today is the start of a new chapter. The 90-Day Main Character Method is your no-BS roadmap for turning that vision board into realit...

1. The $1B Brand Blueprint: Lessons From Rhode Beauty 14.06.2025 50:13

In this episode, we’re breaking down the billion-dollar blueprint behind Rhode Beauty’s cult status. From strategic simplicity to brand obsession, we’ll unpack exactly how Hailey Bieber’s brand grew from an idea to a $1B phenomenon - and (more importantly) how you can steal these lessons for your own brand. Inside, we’ll cover: ✨ The real reason Rhode stands out in a saturated market ✨ How to cr...