Kirsten Hammond

The Creative Teacher Podcast

Business EN ↓ 124 episodes

Are you a teacher looking for simple strategies that will help your website or TPT store thrive? This podcast is perfect for teacher sellers who want to maximize their impact and creativity in their teacher businesses! Kirsten Hammond is a mom and teacherpreneur who is all about simple and actionable tips that result in wins, big or small. This podcast has a variety of strategies on building a brand, product listing optimization, marketing your resources, and more! Listen in for tips to make your teacher business manageable, fun, and best of all - rewarding!

Author

Kirsten Hammond

Category

Business

Latest episode

Jun 4, 2026

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Episodes

Balancing TPT and Teaching Full-Time 28.03.2022

Are you a few months (or a few years) into your teacher business and already feeling burnt out? The emails, the product creation, the designs- it's enough to make you wish you could throw in the towel, especially when you're trying to find the time to make it all happen! If it seems like you're trying your best to balance your full-time teaching job while trying to grow your TPT business - but it'...

Using Contrast to Increase Product Cover Conversion Rates 21.03.2022

Ever wonder what stands out to potential buyers when they seek out resources on TpT? The key is a graphic design technique that you may or may not already know about - contrast! How you use contrast can help catch attention and stop the scroll. That's what we are going to discuss in this week's episode! In this episode, you will learn: What contrast is Adding contrast through color, shape, size, t...

Instagram Tips for TPT Sellers with Jamie Jasperson 14.03.2022

Instagram is constantly changing, and staying on top of trends and best practices is important to maximize your Teachergram account. If you're looking for tips on all of the above, Instagram expert Jamie Jasperson is here to chat! Jamie of Basic Girl Teaches is a teacher and instructional designer. She helps teacher business owners establish their brands and connect with their customers on Instagr...

Creating Resources Teachers REALLY Need with Megan Hunt 07.03.2022

Are you a teacher seller who isn't entirely sure what type of resources to create? Maybe you're not sure exactly what captures a potential customer's attention or what drives them to buy certain TPT products... and sidestep others. You're in luck! This episode is a little close to home for me. I chat with my sister-in-law and fellow teacher Megan Hunt about what she looks for in a quality resource...

Do You Have These Essentials In Your Product Listings? 28.02.2022

If you're like me, you love a good to-do list!  There's just something about a checklist that helps you feel organized and on track with getting to the finish line.  There's so much that goes into a product listing, and today I'm going to share with you info on alllll the things you need when you are about to officially list your product!  Use this checklist as you are entering info...

How to Create a Brand Board for Your Business 21.02.2022

Wanna know one of the top mistakes I see among TpT sellers when it comes to visual branding?  Not knowing the HEX codes (the EXACT hues) for their brand colors or using too many fonts! But luckily, there's an easy fix to that! Cue - brand boards! In this episode, you will learn: what a brand board is why brand boards are super important - especially if you are visible on multiple platforms 5...

Creating a Click-Worthy Lead Magnet 14.02.2022

How would it feel to know EXACTLY what goes into a lead magnet that makes your audience want to click that "Subscribe" button, download that freebie, and continue to stay on your email list and get to know you more? In today's episode, we get talk about the process of how to create a powerful opt-in that targets potential customers. In this episode you will learn: what a lead magnet is why a lead...

SEO Tips for Teacher Sellers with Kristen Doyle 07.02.2022

Keyword research, plug-ins, and search engines - it's enough to make your head spin!  Luckily we have a special guest, Kristen Doyle, breaking it all down for us!  Kristen is a TPT seller, web designer, and the go-to SEO expert in the TPT world. She loves designing custom WordPress sites to help TPT sellers stand out in the crowd and coaching them on growing their passive income by using...

My Favorite Teacher Business Tools 31.01.2022

There is so much "behind-the-scenes" work in a business.  I'm going to give you a roundup of five of my favorite tools (in no particular order) that I want to share with you that I think are really great resources to use in your teacher business as well! I go into detail sharing with you these 5 business tools and how I use them to keep myself organized, on track with my goals, and successful...

How to Manage Tough Decisions in your Teacher Business (Without Feeling Too Stressed) 17.01.2022

Being a teacherpreneur isn’t always puppies and roses. Sometimes you have to make some serious and hard decisions. The tough decisions can be ranging from something small (like changing your logo) to something huge (like cutting ties with another seller). The big thing to know - TRUST YOUR GUT. More times than not, your inkling or gut feeling is usually right (just like when we tell our students t...

My Fail-Proof System of Creating Resources From Start to Finish 10.01.2022

Is product creation feeling overwhelming for you? Or maybe the systems you currently are using aren’t quite up to shape, and it’s taking you much longer to upload finished resources? In the last couple of years as an active seller in my TPT business, I have been able to add in dozens of quality resources in my store - all while teaching full-time. Wanna know how?  I’d love to share with you m...

Setting Realistic Goals for Your TPT Business 03.01.2022

I don't know about you, but there's just something about the new year where you can have a fresh start, and a clean slate! It's a brand new year, with so much to look forward to. Setting goals for your TPT store is just as important if you want to continue to grow your store. As TPT sellers, it’s simply not a good strategy to upload a bunch of resources and add colors and product covers with no rh...

Four Types of Online Marketing…and the One That Could Be Best for Your TPT Business 27.12.2021

It can be hard to know how to share your resources outside of the Teachers pay Teachers platform - especially when we as teachers have a background in education and NOT marketing! Which platform is best for marketing your TPT business to drive potential customers into your TPT store?  In this episode, we will talk about 4 common types of online marketing (that entrepreneurs use throughout man...

How to Know If You’re REALLY Ready to Market Your TPT Store 20.12.2021

Are you a TPT seller wondering if you are REALLY ready to market your TPT store on other platforms? Maybe you've done a little dabbling here and there in email or Instagram, but you'd like to find out if it's something to focus on - or maybe you need to stick to product creation or revising your resources and listings.  Let's do this quiz style! Get out a piece of paper or open up the Notes a...

Creating the Perfect Product Cover Template for Your TPT Store 13.12.2021

There’s nothing to listing a product - right? We can just upload our PDF file, add some images on a square template, make sure we add the title somewhere, and voila! Not so fast, teacher friend! There may be more than meets the eye. So, what exactly goes into updating your product listings? Is it a lot of work? The short answer is yes, listing a product does take some careful planning and calculat...

How to Grow Your Following and Earnings on TPT 06.12.2021

Is it possible to make money on TPT - even with a small following? Take it from me, someone who earned their first 4 figure month with less than 200 TPT followers and less than 1,000 followers on social media - you absolutely can make money with a small following!  This episode is for you if you're ready to hear some hard truths that I had to grapple with and overcome - which you may be able...

My Journey as a TPT Seller - The Good, the Bad, and the Chevron 29.11.2021

Maybe you're a teacher who has been on Teachers pay Teachers buying resources, maybe you're a brand new TPT seller, or maybe you’ve been selling on TPT for a while. It seems like some stores are top notch and do everything right, while making tons of money in the process.  Will you ever be like that? Would it be worth the time and effort? When will you be making the ton of money that people k...

Branding Brilliance: 3 Key Steps to a Memorable Brand 15.11.2021

Are you a TPT seller looking for ways to brand your store (or your business)? This episode is just for you!  I’m super passionate about how branding is so important for teachers who open a store and sell resources on Teachers pay Teachers. But branding is so much more than a logo and banner and colors. It’s important to draw people in with your brand style - but you also want them to stick ar...

Font Pairing Dos and Don'ts - Typography for Teachers 12.10.2021

What fonts go well together? Which fonts should I avoid?  Have you ever scratched your head about which fonts are best to use for your classroom or TPT resources? You're not alone. Font pairing takes practice and a little extra time to get right.  In this episode, I am sharing with you some typography and font pairing tips. These ideas I share with you are perfect if you're wanting to cr...

Being a Teacher Leader Inside and Outside of the Classroom 04.10.2021

Do you feel like you need years of teaching or TPT experience to be considered a "teacher leader"? If you have some great ideas that you've been itching to share with others, but not sure where to start, this is definitely the episode for you!  I'm giving you three ways on how you can be a teacher leader for your colleagues at school or your audience on Teachers pay Teachers. Even if you are...

Mindset Shifts to Stop the Comparison Game on Instagram 13.09.2021

The teachergram world can sometimes feel like a double-edged sword. In some ways, you can find a TON of creative ideas to implement in your classroom or strategies for marketing in your business. But in other ways, you can feel like you're not doing enough and that you aren't good enough. Cue the comparison trap. Even with the best intentions, you can't help but compare pictures, activities, follo...

Should You Start a TPT Store? 06.09.2021

Are you a teacher who has been been on the fence about starting a Teachers pay Teachers store? Maybe you would love to sell resources and make a little extra money in the process. But how in the world do you get started? My friend, this episode is a must to listen to! There is no right or wrong way to start a TPT store. Take it from me (and many other sellers out there), each TPT journey is differ...

Am I a Creative Teacher? 30.08.2021

Well, here we are! I am so excited to kick off this brand-new podcast with you. In this week's episode of The Creative Teacher Podcast, the focus is all about what it means to be a creative teacher, whether you are a full-time classroom teacher or you are a teacherpreneur and sell resources on TPT. Creative teaching has become important in shaping the learning experiences of students. Remember the...

TPT Forward Conference Takeaways 30.08.2021

Have you heard of TPT Forward? It's an annual conferences for premium TpT teacher-authors with tons of insight for creating resources, marketing, productivity, and so much more. I had the opportunity to be a session presenter at this year's annual conference (TPT Forward 2021) and BOY, was it an amazing experience!  As I listened to as many sessions as possible, there were some big takeaways...

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