The Creative Teacher Podcast

If you're like me, you are always looking for ways to improve the marketing side of your TPT business, whether it's through improving your product listings or finding new and innovative ways to market yourself. So today I'm excited to introduce you to Jenzaia DiMartile and her wonderfully holistic approach to marketing your TPT business.  Jenzaia is an expert in all things social media and Fa...

As a teacher, you know how important it is to find the best resources for your classroom.  When you're shopping on Teachers Pay Teachers, it's essential to make sure your product listings are as effective as possible. Here are some tips to help make sure buyers can find your products and they get excited about what they see! In this episode, you will learn: My TpT Journey 3 things to consider...

Have you ever created a resource for Teachers Pay Teachers (TPT) that you thought was great, only to have it flop? Maybe it just didn't get the attention you thought it would, or maybe people didn't seem to like it as much as you did. But then, out of nowhere, your resource goes viral and is being shared all over social media! What's going on? Why did this happen now?  It can be really exciti...

As a TPT seller, it's important to manage your time well.  There are so many things to do - optimizing product listings, marketing, communicating with customers, creating new products - that it can be easy to feel overwhelmed.  A question I get often is, "How do you do it?!" I promise you, I'm less than perfect and can drop the ball at times (for good reason). In this episode, you will l...

When I first started selling on Teachers Pay Teachers, I was pretty clueless. It was my first time ever setting up an online store and I had no idea what I was doing.  Thankfully, there are so many amazing digital courses out there (both inside and outside of the TPT world) that can help you start and run your business like a pro!  After taking a few of these courses, my business flouris...

If you're like me, you're always looking for ways to boost your TPT store sales.  Well, I've got a secret weapon that I want to share with you! It's something that I've been doing for over 2 years that has helped increase my sales exponentially - and it's helped me stand out among teachers and TPT sellers alike. Are you ready for it? In this episode, you will learn: One design secret you MUST...

What's spookier than a ghost or a haunted hayride to a designer? A product or service that is not well-designed.  Have you ever taken a look at your storefront on TPT and shuddered? Maybe you cringe at how it doesn't go well together (but you just don't know what it's missing)?  Today we're going to change that - because believe it or not, if a potential buyer takes a look at a store tha...

Digital resources in this day and age are a necessity. With many students learning virtually due to the pandemic, TPT resources that don’t have the flexibility to be for both face-to-face and distance learning may end up hurting, rather than helping your sales. What are you to do when all you have in your TPT store are printable resources? How can you convert these to digital without having to sta...

Social media videos and news stories can go viral - can TpT resources go viral too? Absolutely! Even if you're not looking to be the next best hit, I will share with you tips on what goes into planning out a resource that teachers and students LOVE! In this episode, you will learn: The 5 steps in the product creation process Tips on how to determine your big idea  Tips on how to align your ne...

It can be hard to stand out when there are so many other teacher-authors selling similar resources as you. How does one stand out in a noisy online world? Think about any other business outside of TPT. How do they do it?   I give you some tips on standing out and showing up for your audience, even when it may feel like no one is listening to you.  In this episode, you will learn: What a...

Sometimes it's so hard to do everything in your business - from product creation to updating resources, product listings, and marketing. There are only so many hours in the day!  Could a VA be the answer to your problems? The consensus is  - it's complicated!  I received a really great question from a podcast listener about VAs. And the question was SO good, I decided to make a whol...

This a bonus episode from the heart! I've been reading and listening to stories of sellers, both new and established, who have experienced both positive and negative effects of the recent TPT search algorithm changes. I share with you my thoughts on the matter, as well as 3 tips on what you can do. Sometimes you gotta be real, and this is one of those episodes. Hope you're able to take something o...

It’s extremely important to capture the attention of a potential customer when selling resources on TPT. Even more important is that potential customers can take a preview to see EXACTLY what they would be buying. While printing out and taking photographs of your resource in action can help solve this problem, creating mockups of your products using stock photos is another great way to show off yo...

It can be SO frustrating to see 3- and 4-star reviews on your prized TPT resources (or worse)! But believe it or not, taking in those reviews and listening to your customers can be a valuable learning experience.  TPT is our baby, but it's not everyone's cup of tea. And that's okay! Regardless, it's important to provide quality customer service.   In this episode, you will learn: What cu...

One of my favorite shows to watch is the Great British Bake Off. In each episode, a set of amateur bakers are given three challenges based on that week's theme: a signature challenge, a technical challenge, and a show-stopper. The themes each week vary; sometimes it's cake week, other times it's pastry week. I love a good analogy, so I'll be relating this addictive baking show to your TpT business...

You hear many other teacher-authors saying how important it is to stay current, relevant, and top of mind, but WHAT exactly are the trends to make this all happen? For the first episode of Season 2, I give you 5 of the latest TPT trends for teacher sellers that you can implement in your resources and marketing strategy for your TPT store! In this episode, you will learn: What a trend is Types of t...

We've made it to the very last episode of Season 1! To commemorate this inaugural season, I want to share with you a variety of ways you can revise or refresh your TPT business (and yourself) this summer - or whenever you feel a reset is necessary!  Throughout the episode, I share with you some of my favorite episodes of the season that relate to each tip, as well as the top 5 most downloaded...

Are you ready to throw the towel and give up on Pinterest? Not just yet, my friend! What typically has worked in the past in our pinning strategies may have to shift to something new and trending in Pinterest - Idea Pins! Luckily, we have special guest Emilee Vales breaking it all down for us!  Former teacher turned Pinterest Marketing and Ads Strategist, Emilee thrives off of diving into her...

Do you feel as though you're in a rut, wondering what product to create next? Or maybe you've run out of ideas on products to add to your TPT store. Try this exercise (workshop style) to help you find you next best product! In this episode, you will learn: a step-by-step way to check what's selling how to brainstorm ideas for your next set of products Let's connect! TPT Store: ⁠The Southern Teach⁠...

On the surface, it may seem as though logos, colors, and pictures are what makes up a brand. But this is just the tip of the iceberg!  Today we are going to dig deep into the backbone of your business - your brand values. We all have them - whether you realize it or not. In this episode, you will learn: what a core brand value is  why brand values are important benefits of having brand v...

You see an email pop up in your inbox - "Get your store ready for the site-wide sale"! But other than to make sure your store is set to 20% off, how DO you get ready for a sale? What should teacher sellers focus on before, during, and after a sale? How do you market and let your audience know best? In this episode, you will learn: common site-wide sales put on by TPT tips to spruce up your storefr...

Have you ever wondered what goes into taking good photos of your resources? Do you REALLY need to have a fancy camera and all the bells and whistles required? Of course not! If you are not able or not yet wanting to hire someone to take pictures of your resources, the good news is that you can DIY it! All you need is a phone, a window, and a few pages of your resource! In this episode, you will le...

What's in a brand? What can we learn from them? Evidently - a lot!  Think about your favorite brands. What draws you to them? Why do you stick around? What makes you buy certain products from your favorite brands instead of other similar items?  Thinking about brands outside of the TpT world is a great way to takeaway lessons and tips to apply to your own Teachers pay Teachers store and...

It's not every day that I will go live to talk about product listings, but when I do, it's definitely one for the books (but I might be a little biased)! I recently went live at a Virtual Weekend Retreat hosted by Misty Miller. I'm giving you some highlights into the session I presented and the Live Q&A I hosted! It was so hard cutting down this Q&A, but in this episode I share with you my...

What exactly do you need to write to your email list in order for subscribers to open your emails, click the links, and purchase your offers? Our guest Melissa, email marketing expert for teacherpreneurs, talks about tips for writing emails in this week's episode! Melissa Seideman is a teacher and email marketing specialist. She is the face behind Not Another History Teacher and Not Another Virtua...