The Creative Influencer

Episode Two of Season Three. We interview Aja Dang. Aja is a YouTube creator, known for her honest and positive lifestyle vlog and her passion for helping animals. She also co-hosts the podcast "Heavy Topics with Lightweights." Aja shares her journey from broadcast journalism to lifestyle "journalism" with lots of humor and fun insight along the way. A full transcript of this episode is available...

Minisode One of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon discusses the new FTC document called "Disclosures 101 for Social Media Influencers." A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode One of Season Three. We interview Tiffany Mitchell. Tiffany is an Instagram influencer based in Nashville. She was involved in a motorcycle accident and later posted about it on Instagram. A few weeks after her post BuzzFeed did a hit piece implying that she staged the accident and had an impromptu photo shoot for Smart Water. Tiffany tells us about being accused of something she didn't do...

We are excited to announce the launch of Season Three of The Creative Influencer podcast. This is going to be a great season. Our guests this season are wide ranging—from Instagram to the NFL to YouTube. Stay tuned, this will be fun.

Episode Fifteen of Season Two. Part two of our special two-part interview with Robert Kozinets. Robert is theJayne and Hans Hufschmid Chair in Strategic Public Relations and Business Communicationat USC Annenberg and teaches a class about influencer marketing. Rob has studied the topic since the early days of the internet and is currently writing the first ever college textbook on influencer relat...

Episode Fourteen of Season Two. We interview Robert Kozinets. Robert is the Jayne and Hans Hufschmid Chair in Strategic Public Relations and Business Communicationat USC Annenberg and teaches a class about influencer marketing. Rob has studied the topic since the early days of the internet and is currently writing the first ever college textbook on influencer relations. But don't let the fact that...

Minisode Thirteen of Season Two.  In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses a recent survey that shows more teens get their news from YouTube than from traditional news media. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Taryne Renee is the co-host of the "Unsolicited Advice" Podcast with Ashley McDonal. She is also a former YouTuber, who quit YouTube after building a sizable following. Taryne tells us her perspective of how to be a successful Influencer and why she quit YouTube and how she became a podcaster. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/ent...

Minisode Twelve of Season Two.  In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses the wild-wild-west of advertising on Social Media when it comes to "adult themes" such as smoking, vaping and drinking. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Twelve of Season Two. We interview Travis Eliot. Travis is an internationally known yoga instructor, meditation teacher, musician, author and entrepreneur. He is the creator of the DVD series The Ultimate Yogi, co-creator of the digital series "Yoga 30 for 30," along with many other best-selling yoga DVDs. He is also the CEO of Inner Domain Media, which is best described as the "Netflix of...

Minisode Eleven of Season Two.  In minisodes, we answer questions that our listeners have emailed Jon. In this special follow-up minisode, Jon discusses recent changes to YouTube's recommendation algorithm after Google settled with the FTC over children's privacy issues. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Eleven of Season Two. We interview Natalie Brunell. Natalie is a Journalist with a capital "J"—she has won an Emmy Award for breaking news coverage and an Emmy nomination for investigative series.  Natalie is a national ABC News correspondent in Los Angeles and an adjunct professor of journalism at the Annenberg School at USC. She is also the host of her own podcast, the Career Stories Pod...

Minisode Ten of Season Two.  In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses advertising targeted at children on YouTube, how the FTC may force the platform to remove all ads from children's content, and what parents can do now to protect their child's privacy. A full transcript of this episode is available at Jon's entertainment law blog at w...

Mike Bienstock is the CEO of Semaphore, a premier business management and tax solution firm specializing in servicing digital creators. Mike sits down with us to discuss how Semaphore evolved from a financial management firm to now serving as a one-stop-shop for creators and a leading influencer marketing agency. He shares his thoughts about the continued transformation of YouTube personalities in...

Minisode Nine of Season Two.  In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon walks through the steps to monetize YouTube videos (and the requirements for your channel before you can start). A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Nine of Season Two. We interview Will Hurd. Will is the Representative for Texas's 23rd congressional district and has been described as one of the leading voices on technology in Congress. He serves on the House Committee on Appropriations, the House Committee on Veterans' Affairs, as well as several subcommittees. Prior to running for public office, Will was an undercover agent in the CI...

Minisode Eight of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a question about what entertainment lawyers do and about what he does for influencers.  A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Eight of Season Two. We interview Ashley Felts. Ashley is the vice president of the digital division at Murphey O'Brien, an integrated public relations and digital advertising agency. Previously, she directed the digital marketing strategy for Land Rover and Jaguar, where she launched those brands' global social media influencer program.  Ashley talks to us about what advertisers think abo...

Minisode Seven of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a question about the introduction of augmented reality on YouTube. A full transcript of this episode is available on Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Seven of Season Two. We interview Brian Freeman. Brian is co-founder and CEO of Heartbeat, a platform that engages nano-influencers to be Ambassadors for Brands that they use and love. Heartbeat works with over 300,000 nano-influencers and 200 brands including Netflix, goop and H&M. Brian is a serial entrepreneur. From his company's headquarters in Snapchat's former Venice office, he share...

Minisode Six of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a question about whether influencer Gabbie Hanna will suffer any repercussions because she faked going to Coachella. A full transcript of this episode is available on Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Six of Season Two. We interview Stephen Perlstein. Stephen is the Director of Podcast Network at the digital media company Studio71. In this role, he helps digital creators maximize the revenue streams of their podcasts. In his spare time, Stephen is an improv comedy coach, and an avid social media user. He sits down with us to discuss his unique viewpoint about when to take social media s...

Minisode Five of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a question about the rumors circulating around Instagram testing the removal of their "like" button. A full transcript of this episode is available on Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Five of Season Two. We interview Savannah Wix. Savannah was crowned Miss Arizona USA 2019, and competed in the Miss USA Pageant just last week. Prior to this, Savannah won the Miss Malibu title in 2019, as well as the Miss Arizona Teen USA title in 2014. This Scottsdale, Arizona native isn't just a beauty queen; she is the President of her sorority at Pepperdine University, a self-describe...

Minisode Four of Season Two. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a question about the five most common ways a YouTuber can find themself in legal peril. A full transcript of this episode is available on Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/