The Creative Influencer

Episode Seven of Season Three. We interview Rena Owen. Rena is a published author and an actor, currently playing a role on the hit television series, Siren. She is also one of only six actors in the world who have worked with both George Lucas and Steven Spielberg—and the only female on that short list. Rena shares her use of social media as a creative, both how she uses it to connect with her au...

Minisode Twenty of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon discusses how TikTok's under even more fire now, as countries are considering banning the app completely and major Influencers are quitting the platform altogether. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/enter...

Minisode Nineteen of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon explores a few great tools and services you can use to quickly produce and distribute content. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Eighteen of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this special follow-up minisode to episode four of season two, Jon discusses how Cobra Kai is leaving YouTube for Netflix and what that means for YouTube's premium originals strategy. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/ent...

Minisode Seventeen of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon talks about a new feature on YouTube and how to add it to your videos. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Six of Season Three. We interview Sydney Serena. Sydney is a YouTuber and Influencer with over 2 million followers. Sydney shares her extraordinary journey of moving from Minnesota to Los Angeles to pursue her dreams. She tells us about her growth and vision for the future and at the end of the interview, makes a big announcement! A full transcript of this episode is available at Jon's ent...

Minisode Sixteen of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon goes into the details of Instagram's recent announcement that it will introduce two new features to allow influencers a way to profit directly off their videos. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertai...

Minisode Fifteen of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon talks about Instagram Checkout and Target's recent arrival to the service as a predictor for things to come in the new world of "social media retailing." A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-l...

Minisode Fourteen of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this special follow up minisode, Jon discusses Children's privacy concerns around TikTok. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Thirteen of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this special follow-up minisode to last week's question, Jon discusses how the talent agency CAA just signed a major Virtual Influencer and implications for truth in advertising. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainm...

Minisode Twelve of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon discusses the rise of fake avatars and the use of Artificial Intelligence as the new frontier of Influencer marketing. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/ The two articles on deepfak...

Episode Six of Season Three. We interview Sydney Serena. Sydney is a YouTuber and Influencer with over 2 million followers. Sydney shares her extraordinary journey of moving from Minnesota to Los Angeles to pursue her dreams. She tells us about her growth and vision for the future and at the end of the interview, makes a big announcement—so big, in fact, that we had to push back the release of tod...

Minisode Eleven of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon discusses YouTube's plans to take on TikTok, as well as a brief history of the short-form video media landscape. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Ten of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon discusses the impact coronavirus and resulting stay-at-home orders are having on Influencers' bottom line. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Five of Season Three.  We interview Amelia Edmondson.  Amelia is an Instagram Influencer who, after graduating from Pepperdine with a degree in Advertising last year, went all-in on making a living as an Influencer.  Amelia shares the lessons she's learned along the way, including how to be authentic and true to yourself as an Influencer, while also transitioning from college to post-grad...

Minisode Nine of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon discusses the viral-seeking behavior of the recent #Coronavirus Challenge on Instagram and TikTok. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Eight of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon discusses the U.S. government's ban of TikTok on all of their phones and the security risks of app. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Seven of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon answers a question about who makes more: YouTube Creators or Instagram Influencers? A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Six of Season Three.  In this special follow-up minisode, Jon revisits the settlement between the FTC and YouTube relating to COPPA. Now, YouTube is establishing a $100 million fund to sponsor original children's content. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Four of Season Three. We interview Ricky Williams. Ricky is a renaissance man and multi-faceted influencer. He is an elite professional athlete with a wide-ranging curiosity that has led him to study herbal medicine, Ayurveda and astrology. Ricky is currently the Chief Herbal Officer of Real Wellness, a CBD company based in Venice California. A full transcript of this episode is available...

Minisode Five of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon revisits the topic of alcohol on Instagram, with developments since last season. This time, it's about underage audiences seeing ads for alcohol. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Four of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses Netflix's change in how they count video views and compares the new system to how YouTube, Instagram, Twitter and Snapchat count video views. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog...

Minisode Three of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon discusses the growing underbelly of Instagram, where influencers are propositioned for sex in exchange for money, gifts and trips. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Three of Season Three. We interview Linnea Miron. Linnea talks to us about her path from a corporate lawyer at one of the world's largest law firms to CEO of Real Wellness, a cannabis company specializing in CBD products. Our conversation is wide-ranging from astrology to her use of Instagram to market her company. A full transcript of this episode is available at Jon's entertainment law b...

Minisode Two of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon discusses whether the NCAA is going to allow college football players to make money on YouTube and Instagram and the future prospect of the student athlete influencer. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/enter...