The Crazy One

In 2019, I helped run the largest study ever done on the relationship between design and business performance. We found that the vast majority of companies were stuck, full of creative potential that they couldn't convert into results. This month, Accenture Song published a brand-new study of 1,725 executives across 14 countries, and they found the same exact gap, almost to the percentage poi...

Your team's value used to come from how fast and how well they could execute. That formula is broken, and most leaders are still managing teams built for jobs that no longer exist. This episode is about what leadership actually looks like once execution stops being what makes your team valuable. Not whether to adopt AI — that conversation is over. The real question is whether you're will...

The "ship it, fix it later" playbook was already broken. AI just made it catastrophic. Post-mortems assume you have time to observe, adjust, and course correct. AI has collapsed those timelines, and the damage isn't waiting for a retrospective. In this episode, Stephen argues that pre-mortems aren't a luxury anymore. They're the only way responsible teams can keep pace wit...

You've turned the most powerful thinking tool in history into a yes-machine — and it's making your ideas weaker without you even realizing it. This episode is about a fundamental shift in how you use AI. Not a new tool, not a better prompt library — a completely different posture. Most people learned to use AI the same way they use Google: ask for an output, take the answer, move on. Tha...

AI didn't build the case to replace you. It just gave companies the tool to finally act on a decision they'd already made. In this episode, Stephen Gates gets brutally honest about what's actually happening underneath the wave of creative layoffs — and why asking "is AI going to take my job?" is already the wrong question. Using a framework he's shared with teams and...

Four years into running CRZY, Stephen has watched AI go from an interesting experiment to an organizational crisis that almost nobody is naming correctly. The problem isn't which model you're using. It's not your stack, your workflow, or whether you've got the right prompts. The problem is culture — and most leaders are treating it like a hardware upgrade. In this episode, Step...

AI and cheap tools have given everyone the ability to produce work that looks professional, sounds credible, and feels like the real thing. The problem? It isn't. In this episode, Stephen introduces the term Plausible Noise — the growing layer of almost-right work that's quietly eroding quality standards, collapsing accountability, and making it harder than ever to defend the value of re...

Stephen finally breaks the seal on AI — not with a prompt tutorial or workflow breakdown (he’s got a YouTube video for that), but with a deeper dive into the real conversation: how AI is shaking the creative industry to its core. From WWDC buzz to Liquid Glass backlash, this one’s not about UI drama — it’s about system strategy. Stephen unpacks Apple’s latest moves through a deeper lens: unified d...

In this episode of The Crazy One , Stephen Gates shares the lessons learned from his journey of leaving corporate America to start his own agency. With over 20 years of experience across industries, Stephen dives deep into the tough decisions that led him to bet on himself. He talks about embracing the fear of failure, navigating imposter syndrome, and overcoming the challenges of creative work in...

This one’s part wake-up call, part battle cry. After too many sleepless nights and too many same-old conversations, Stephen Gates climbs up on the soapbox to call out the hard truth: if you’re shocked by the state of the design industry right now, you haven’t been paying attention. From AI disruption to undervalued creativity to toxic corporate cultures, this episode breaks down the brutal reality...

The AI hype train is moving fast—and it’s already crashing into our creative industry. In this episode, Stephen finally wades into the AI conversation, not to break down tools or workflows (you’ll find that on his YouTube), but to unpack the bigger picture. What’s really at stake for creatives? How do we separate innovation from imitation? And what do we do in a world where originality is being ov...

After decades inside the system—agencies, in-house, and everything in between—Stephen Gates made the leap. No roadmap. No safety net. Just a decision to bet on himself. Three years later, he’s pulling back the curtain on the truth behind the leap: the real risks, the unexpected wins, and the power in finally doing work that feels like yours . This episode isn’t a glorified founder story. It’s a ra...

You’re stuck. Spinning in circles. Overthinking every move. Sound familiar? In this episode, Stephen breaks down the single most powerful piece of advice he gives to creatives, leaders, and anyone facing a moment of uncertainty: you don’t need the answer—you need a plan. When the road ahead feels overwhelming, this mindset shift can change everything. It’s not about having it all figured out. It’s...

When the stakes are high—new job, big idea, career leap—most of us freeze. We stall, waiting for the “right” moment, the perfect answer, the foolproof plan. But in this episode, Stephen shares the raw truth behind what holds us back—and the simple mindset shift that sets real leaders apart. It’s the advice he gives in almost every mentoring session. The one thing that changes everything. Because l...

Most portfolios don’t get rejected for lack of talent. They get rejected because they’re saying the wrong things — or nothing at all. In this episode, Stephen pulls back the curtain on how hiring managers actually review portfolios, what they’re looking for, and why most creatives are missing the mark. Whether you’re in the middle of a job search, feeling stuck in a bad gig, or just want your work...

Let’s be real — layoffs suck. Whether you saw it coming or it hit you out of nowhere, it’s personal, painful, and way too common in today’s industry. In this episode, Stephen breaks down everything he’s learned from being laid off three times — the red flags, the aftermath, and how to turn the pain into power. No BS, no sugarcoating — just real advice for surviving one of the toughest moments in y...

Let’s be honest—this industry is a mess right now. Layoffs are everywhere, leadership roles are disappearing, and even the best of the best are struggling to get a callback. In this episode, Stephen Gates tackles one of the most asked (and most urgent) questions from mentoring sessions: What’s really going on with the creative job market—and how do we survive it? No sugarcoating. No fake optimism....

After a year-long silence, The Crazy One is back — but not the same. In this raw return, Stephen opens up about the real reasons behind the show’s hiatus, the toll of being laid off (again), and how starting his own studio forced a reckoning with his past, his voice, and the burnout hidden behind the mic. It’s not just a comeback — it’s a reset. This episode dives deep into the unfiltered truth be...

After 13 months away, the mic is back on—and we’re starting exactly where too many of us are stuck. In this raw and real return, Stephen unpacks the one conversation that’s been rising to the surface in every mentoring session, DMs, and late-night career spirals: Should I start my own thing? But the real question hiding underneath? Why can’t I bet on myself? This episode isn’t about logos, color p...

In this powerful episode of The Crazy One podcast, Stephen Gates shares his standout keynote from the 2023 BeMore Festival, the ultimate 24-hour global super conference featuring over 100 top voices in Design, AI, Product Development, and Career Growth. Tune in to discover actionable strategies to build a breakthrough career, from unlocking creative potential to thriving in an evolving industry. S...

After a long break, Stephen Gates is back with a powerful episode unpacking what it really takes to go out on your own—whether that means freelancing, consulting, or launching your own studio. Recorded from a new home, a new city, and a new chapter, this episode pulls back the curtain on the real decisions behind building CRZY and why fulfillment—not fear—should drive your next move. This isn’t an...

In today’s career landscape, achieving success means taking on more responsibilities and adopting a proactive mindset—a shift Stephen Gates calls the “new era of defensive employment.” In this episode of The Crazy One , Stephen unpacks what’s driving this shift, how it impacts your career and leadership style, and the steps you need to thrive in this competitive environment. Get ready for actionab...

As the job market shifts from a fierce competition for talent to widespread layoffs and uncertainty, the creative industry faces both unprecedented challenges and new opportunities. In this episode of The Crazy One , Stephen Gates breaks down what’s fueling these changes in 2022, the major industry shifts he predicts in the coming years, and how these dynamics are influencing his own career path....

In the final episode of this 3-part series, Stephen Gates reveals actionable steps to help your team and organization truly appreciate the value of design. This episode of The Crazy One dives deep into how to conduct impactful design reviews, create a positive feedback culture, and use metrics and case studies to measure design’s influence. Whether you’re a design leader or a creative professional...

In this powerful second installment of the 3-part series, Stephen Gates dives deep into strategies for elevating design’s role within your team and company. In this episode of The Crazy One , he reveals how to create demand for design by building an effective action plan and implementing three key methodologies that position your team as essential contributors to business success. If you’re ready...