The Craig and Greg Show

Craig and Greg promise they aren't here to nitpick your grammar, but in some instances understanding the full meaning of words can help us to realize how they are affecting our patterns of thinking. In today's episode the guys are discussing cooperation and collaboration- two words that are often used interchangeably. However, a deeper examination reveals that their differences can be the deciding...

When some sort of chemical or toxin is spilled in the environment it doesn't just stay put, it spreads, corrupting everything around it. The same principle is true in our organizations—toxic behaviors that are allowed to fester will spread until they consume your entire team. So put on your hazmat suit and join Craig and Greg as they address common toxic behaviors and offer strategies on how to ro...

Accountability is a word you might have some negative connotations attached to. Many people have only heard the word in the context of taking ownership for a mistake or a "shape up or else" talk with the boss. In today's episode Craig and Greg offer a different perspective, discussing how a healthy accountability culture can strengthen and grow your organization. Check out the video version of thi...

Gut instinct, a feelings, a sixth sense—we have a lot of different phrases for intuition. Whatever you want to call it, we all have those moments where we just know what the right decision is. Join Craig and Greg as they discuss why it's important to develop this skill, and how to find the right time to turn your intuition into execution.   Watch the video version of this conversation .  If you'd...

Think back to some of the hard times you've been through. Do those times conjure up fond memories and a longing to return to yesteryear? Of course not! Most people do their best to forget these moments as quickly as possible, but a mature leader recognizes the value of the suffering they've endured. Join us for today's episode as the guys discuss how your most painful moments have the potential to...

Are you in touch with your emotions? While it might sound like something out of a Hallmark movie to some- having a robust emotional quotient is a vital skill for a leader. Join Craig and Greg as they get all emotional in this week's episode. Watch the video version of this conversation .  If you'd like help getting better in this or any other area of leadership, Maximize would love to help you! He...

Everyone wants to fit in—it's an entirely natural human instinct to desire the approval of those around you. However, when this instinct causes us to change who we are it can become very destructive to us both personally and professionally. In today's episode Craig and Greg discuss how being a poser is a sneaky leadership killer that can creep in without you even noticing.   Watch the video versio...

Like many popular phrases in the lexicon you've probably heard "consistency is key" thousands of times and rarely given it a second thought, but Craig and Greg want to challenge you to revisit this vital area. In today's episode the guys discuss how an intentional focus on consistency will make you a better leader—which in turn will make your team more effective and productive. Watch the video ver...

What do you want people to remember about your leadership? It's an easy question to overlook, but striving to be remembered well can help you to be a better leader every day. In today's episode Craig and Greg discuss the attributes of a memorable leader and reminisce about past leaders in their lives. Watch the video version of this episode .  If you'd like help getting better in this or any other...

Sales is a battle! While there (hopefully) isn't any real bullets flying, the stress and exhaustion can make it feel like there is at times. To stay in the fight and avoid defeat in these situations you need preparation and planning. This is where Greg's new book Sales Armageddon comes in. In a previous episode , Craig and Greg gave an overview of the book, but today they are diving deep on just a...

In a previous episode we brought you the exciting news that Craig and Greg are collaborating to write a series of books called Business By The Book . In today's episode the guys revisit the first book in this series, "A CEO's Vision", and discuss how once the vision has been cast the next vital step is to bring your team along with you.   Check out the video version of this conversation .  If you'...

The entire Maximize team loves our veterans! Those that volunteer to serve and protect our nation deserve our utmost respect, and we honor their sacrifice. In today's episode Craig and Greg discuss the leadership lessons they have learned from veterans—some directly and others by simply observing the way our nation's protectors conduct themselves. Join us as we salute the contributions of veterans...

We can all agree that disagreeable people are some of the hardest to work with, constantly shooting down ideas without providing anything constructive in return.   These types of people can quickly put a strain on any organization if left unchecked. However, we need to be careful not to lump disagreement into the category of disagreeable. In today's episode Craig and Greg discuss why people in dis...

One of the amazing things about the Bible is that it has practical application for every aspect of our lives—including the business world! Today Craig and Greg are excited to announce that for the first time in their long friendship they are writing collaborators on a new series of books titled "Business By The Book." In today's episode the guys preview the first book in this series about a CEO's...

"Kids these days just don't understand!" That's probably a phrase you've heard more than a few times from members of generations your elder, and there is some truth to it! Each generation has very diverse experiences which make them unique from the groups before and after them. In today's episode Craig and Greg want to encourage you to understand and embrace generational differences to make your t...

In the wise words of John C. Maxwell, "He who thinketh he leadeth and hath no one following him is only taking a walk." As always Maxwell is right on the money. And the first step to getting others to follow you is trust. If you want to lead your team into uncharted territory they have to first trust that you're not going to lead them off a cliff! In today's episode Craig and Greg cover why trust...

We are so excited to announce that Greg has written a new book called Sales Armageddon . As anyone in the profession knows, sales can be a battlefield. Through fables and insightful teaching Greg's book will equip you with new strategies you can implement right away to keep yourself and your team in the fight. Join us for this episode as the guys dive deep on this book and tease what you can expec...

The multitude of books written about business and leadership is nearly incalculable. If you began reading now and did nothing else you could spend the rest of your life reading business books and still have many unread at the end of your life. Yet the wealth of knowledge contained within these books still pales in comparison to the insights provided to us by THE book—the Bible. In today's episode...

Imagine your organization as a cruise ship you're the captain of. It is your responsibility to man the helm, keeping the vessel away from danger and navigating to the correct destination. Along the way you decide that the guests' towels need to be folded a particular way, so you step away from your post for hours to meticulously fold them to your exact specifications. You do a great job but in you...

If you're leading a team, then Craig and Greg feel pretty confident in assuming that you've got them all working, thinking, and behaving exactly like you do, right? Of course not! The differences in personality and thought within your team are what makes it special. However, the guys have noticed that some leaders fall into the trap of assuming everyone should be of the same mind when it comes to...

Here in West Michigan, the city of Holland has a yearly festival that has just begun called Tulip Time where attendees will see millions of the most beautiful flowers growing everywhere. It is a stunning display, but perhaps even more impressive is the hard work and care that goes into the cultivation of these flowers. In today's episode, Craig and Greg want to encourage you to bring the mindset o...

In our last episode, Craig and Greg discussed how vital it is to focus on your own internal development. If you've been doing that, chances are you identified a few blind spots in yourself over the last couple of weeks. While it might feel more comfortable to simply hide these away and hope nobody notices, the guys would like to encourage you to be vulnerable. Drag your blind spots into the light,...

Watermelon is a great summer treat. However, sometimes a nice green exterior can hide rotten fruit on the inside. When this happens we don't say, "Well at least the outside was nice," we throw the whole thing out! We can fall into a similar trap in our leadership, focusing on creating a great exterior while we let our vital interior development rot away. In this episode Craig and Greg encourage yo...

Do you enjoy struggling? Odds are the answer to that is a resounding "No!" because struggling is difficult, uncomfortable, and frustrating. However, without struggle it is impossible for us to develop to our full potential in our personal and professional lives. In this episode Craig and Greg encourage you to embrace struggle, and allow your team to struggle as well so that you all can grow to you...

  If the expected target metrics of today's program are met, we expect significant workflow performance advancements from team lead positioned individuals. Does that seem a little complicated? Jargon in the workplace can very quickly cause significant problems, leading to confusion and disengagement in your team. The solution is simple—clear, concise communication. So let's try this again without...