The CPG View

Investment Significance : "Retail media is becoming a critical component of the marketing mix, with spending expected to more than double from $45B in 2023 to $107B in 2027. From your perspective, why has retail media become such an essential investment for CPG companies today?" Key Metrics for Success : "As companies ramp up their investments in retail media, what are the key metri...

With your extensive experience in the eCommerce space across various CPG companies, can you discuss the main challenges and opportunities in the sector as it continues to evolve and grow? As a leader in the CPG industry, you have witnessed the rise of direct-to-consumer (D2C) business models. Can you share your thoughts on the impact of D2C on traditional retail channels, and how CPG brands can ad...

Can you elaborate on how the pandemic pushed marketplace control issues to the backburner for many brands? What were the primary challenges faced by these companies, and how did this affect their operations and sales strategy? Some brands have been reluctant to cut off any distribution even if the distributors might be reselling their products on the marketplace due to post-pandemic sales slumps....

Retail Media Ecosystem  -- "Given your expertise in the CPG sector, how do you see the role of retail media evolving? Can you share an example where leveraging retail media has significantly impacted your brand's performance?"   Data Utilization in Retail Media  -- "Retail media offers a wealth of data for advertisers. How have you successfully integrated this data into your mar...

How are you and the team at Incremental approaching the question of budgeting for brands that you all work with? Why does it seem like such a challenge today in the world of retail media? How is Incremental approaching the measurement of retail media, given all of the puts and takes you and I just discussed? Why do you think incorporating non retail media into the model is important?

Retail/Commerce Media has emerged as the fastest-growing digital advertising channel. What are the key factors that differentiate it from other advertising channels, and what do you believe is driving its rapid growth? Does the current trajectory of Retail/Commerce Media align with the initial expectations and hype surrounding its potential?  With the exponential growth of Retail/Commerce Media as...

Can you shed light on how Stanley became the winner for Equipment Accessories in the 2022 NPD U.S. Outdoor Sports Retail Performance Awards? What innovations or strategies contributed to this success? Given the trends in the U.S. outdoor specialty market, how do you foresee the future for equipment accessories, especially in a post-pandemic era? What are Stanley's plans to keep up with these e...

Retail media has grown so rapidly, what challenges do you see that creating for the industry? Why is neutrality in measurement important? When you say incrementality what do you mean? How do you define it? What role does predictive analytics play in planning and scaling retail media strategies? Why is incrementality so hard to measure in retail media? What makes for an effective approach to measur...

How can retailers better understand and adapt to this ‘mission driven shopping’ trend to optimize their customer engagement and increase sales? Based on the shift in classic correlations between visits and sales, what are some of the key performance indicators that retailers should now focus on? Considering the consumer’s adaptability, what strategies can retailers adopt to create win/win scenario...

Could you please introduce yourself and provide some background on your role as the VP of ads at DoorDash?  How does DoorDash's CPC pricing benefit CPG brands and enable them to invest in growth without upfront capital risk? How does DoorDash leverage the data from its CPC model to improve ad performance for CPG brands and drive more effective advertising campaigns? What are the advantages of...

Could you tell us about your journey and how you got into the field of ecommerce? What led you to your current role at Weleda? As the Director of Ecommerce at Weleda, what are some of the unique challenges you face in the natural beauty industry? How does Weleda approach ecommerce differently compared to other beauty brands? In your previous role at Walmart, you were responsible for leading a $88M...

With the retail market rapidly shifting towards e-commerce and marketplaces, what strategies do you believe are crucial for Consumer Packaged Goods (CPG) brands to effectively compete and get ahead in this evolving landscape? The dominance of marketplaces in the e-commerce customer journey is undeniable. How can CPG brands adapt their marketing and sales approaches to leverage the opportunities pr...

In the context of digital strategy, how do you think your company's unique approach to consumer rewards has impacted the way consumer packaged goods (CPG) companies develop their marketing and advertising plans? What challenges and opportunities do you see arising for these companies as they navigate the evolving digital landscape? The CPG industry is increasingly focusing on data-driven marke...

Your company has paid consumers over $1.4 billion while working with leading consumer packaged goods and retail clients. How do you balance the interests of both consumers and businesses, and what role does this app play in fostering a more equitable and transparent advertising ecosystem? You’ve received recognition as a leading CEO including by Glassdoor.com, Denver Business Journal and ColoradoB...

In this podcast episode, we'll discuss the challenges facing CPG leaders in a rapidly evolving industry. We'll explore how they can balance increasing demands while maintaining focus on their core responsibilities and driving growth. We'll also discuss how leaders from different functional areas can collaborate effectively to leverage insights from customer data, drive innovation, and...

With over 20 years of experience at BIC, you have held various roles, from General Manager to your current position as Chief Executive Officer, and you also serve as the Chairman of the BIC Corporate Foundation for Education. Can you share some key insights or lessons you have learned throughout your career journey at BIC, and how they have informed your approach to leadership within the CPG indus...

In your experience working with the CPG industry, how have you seen the 7-step McKinsey framework specifically help companies tackle their unique challenges, such as managing supply chains, optimizing pricing strategies, or understanding consumer preferences? When building an Issue Tree for CPG companies, how do you prioritize the various challenges they face, such as market competition, changing...

Can you tell us more about the specific challenges that Kraft Heinz faced when it comes to reaching consumers through the digital shelf?  What was the process like of selecting your tech partner to help address those challenges?  How did your team work to create content that would effectively maximize the algorithm across retailers?  Looking ahead, what are some of the trends or innovations in the...

Can you share some of the latest Amazon data sources that have emerged recently, and how does Intentwise help businesses effectively leverage them to gain a competitive edge? What are some common data challenges that businesses face when working with Amazon, and how does Intentwise offer creative solutions to help clients overcome these obstacles and succeed in the marketplace? When it comes to pl...

In the CPG industry, how have you seen the approaches and strategies for engaging consumers online differ from those used in traditional retail channels, and what lessons can CPG brands learn from these differences to optimize their online presence? As the digital landscape continues to evolve, what emerging trends or technologies do you believe will have the most significant impact on the CPG ind...

Over your 15-year career at General Mills, you've held various roles from field sales to zone operations and now as Customer Vice President of eCommerce. How have you seen the industry evolve over this time, and what has been the most significant shift in your opinion?   As the Senior Customer Manager for Target, your team was responsible for a P&L and budget. Can you share some insights o...

She has an impressive track record of serving on the board of directors for multiple successful startups in the software and consumer technology space. She shares the most important qualities that a company needs to succeed in this space. She has worked with companies that are involved in various aspects of the software industry, from buying platforms to workforce management software. We discuss h...

With his extensive experience in eCommerce and retail, we review what he thinks are the most significant factors contributing to the growth of eComm the last few years. We review how his experience working with major retailers like Walmart, Sam's Club, and The Co-operative shaped his approach to eCommerce sales strategies. From his time with Procter & Gamble and Kantar Worldpanel, he share...

Based on the survey results, how he see's retail media networks evolving to continue delivering better advertising results, and what impact will this have on the CPG industry. How national retailers can assist other media players in improving advertising performance, and what collaboration opportunities exist between them. As we move away from vanity metrics like CPM and CTR; we discuss, what...

Over your two decades of experience with The Hershey Company, you have held various positions across sales, marketing, and operations. How have you leveraged your diverse experiences to excel in your current role as Head of Omni-channel Operations & Planning? In your time as Amazon Team Lead, you doubled Hershey's sales in less than two years and improved operating income by optimizing the...