The CPG View

With the retail market rapidly shifting towards e-commerce and marketplaces, what strategies do you believe are crucial for Consumer Packaged Goods (CPG) brands to effectively compete and get ahead in this evolving landscape? The dominance of marketplaces in the e-commerce customer journey is undeniable. How can CPG brands adapt their marketing and sales approaches to leverage the opportunities pr...

In the context of digital strategy, how do you think your company's unique approach to consumer rewards has impacted the way consumer packaged goods (CPG) companies develop their marketing and advertising plans? What challenges and opportunities do you see arising for these companies as they navigate the evolving digital landscape? The CPG industry is increasingly focusing on data-driven marke...

Your company has paid consumers over $1.4 billion while working with leading consumer packaged goods and retail clients. How do you balance the interests of both consumers and businesses, and what role does this app play in fostering a more equitable and transparent advertising ecosystem? You’ve received recognition as a leading CEO including by Glassdoor.com, Denver Business Journal and ColoradoB...

In this podcast episode, we'll discuss the challenges facing CPG leaders in a rapidly evolving industry. We'll explore how they can balance increasing demands while maintaining focus on their core responsibilities and driving growth. We'll also discuss how leaders from different functional areas can collaborate effectively to leverage insights from customer data, drive innovation, and...

With over 20 years of experience at BIC, you have held various roles, from General Manager to your current position as Chief Executive Officer, and you also serve as the Chairman of the BIC Corporate Foundation for Education. Can you share some key insights or lessons you have learned throughout your career journey at BIC, and how they have informed your approach to leadership within the CPG indus...

In your experience working with the CPG industry, how have you seen the 7-step McKinsey framework specifically help companies tackle their unique challenges, such as managing supply chains, optimizing pricing strategies, or understanding consumer preferences? When building an Issue Tree for CPG companies, how do you prioritize the various challenges they face, such as market competition, changing...

Can you tell us more about the specific challenges that Kraft Heinz faced when it comes to reaching consumers through the digital shelf?  What was the process like of selecting your tech partner to help address those challenges?  How did your team work to create content that would effectively maximize the algorithm across retailers?  Looking ahead, what are some of the trends or innovations in the...

Can you share some of the latest Amazon data sources that have emerged recently, and how does Intentwise help businesses effectively leverage them to gain a competitive edge? What are some common data challenges that businesses face when working with Amazon, and how does Intentwise offer creative solutions to help clients overcome these obstacles and succeed in the marketplace? When it comes to pl...

In the CPG industry, how have you seen the approaches and strategies for engaging consumers online differ from those used in traditional retail channels, and what lessons can CPG brands learn from these differences to optimize their online presence? As the digital landscape continues to evolve, what emerging trends or technologies do you believe will have the most significant impact on the CPG ind...

Over your 15-year career at General Mills, you've held various roles from field sales to zone operations and now as Customer Vice President of eCommerce. How have you seen the industry evolve over this time, and what has been the most significant shift in your opinion?   As the Senior Customer Manager for Target, your team was responsible for a P&L and budget. Can you share some insights o...

She has an impressive track record of serving on the board of directors for multiple successful startups in the software and consumer technology space. She shares the most important qualities that a company needs to succeed in this space. She has worked with companies that are involved in various aspects of the software industry, from buying platforms to workforce management software. We discuss h...

With his extensive experience in eCommerce and retail, we review what he thinks are the most significant factors contributing to the growth of eComm the last few years. We review how his experience working with major retailers like Walmart, Sam's Club, and The Co-operative shaped his approach to eCommerce sales strategies. From his time with Procter & Gamble and Kantar Worldpanel, he share...

Based on the survey results, how he see's retail media networks evolving to continue delivering better advertising results, and what impact will this have on the CPG industry. How national retailers can assist other media players in improving advertising performance, and what collaboration opportunities exist between them. As we move away from vanity metrics like CPM and CTR; we discuss, what...

Over your two decades of experience with The Hershey Company, you have held various positions across sales, marketing, and operations. How have you leveraged your diverse experiences to excel in your current role as Head of Omni-channel Operations & Planning? In your time as Amazon Team Lead, you doubled Hershey's sales in less than two years and improved operating income by optimizing the...

Her career path -- From IT, Corp Development, Commercial leader and is currently at PPG How important it is to bet on others — Advocates vs Mentors Her passion for Building, Trailblazer -- Spoiler Alert: She is not passionate about "maintaining" When she realized she was a "Builder" Imposter Syndrome and Oscar winning performances Strategy and making choices — ESG…sustainabilit...

How the two of us met. What problems I (Don) was solving, what problems you (Mike) were solving? What led you to form PIMLY? Why do you feel this time is now for PIMLY? Can you tell us more about Pimly and what led you to create this app on the Salesforce AppExchange? How did your experience in the Business Builders program help shape the growth and development of PIMLY? As you prepare to attend v...

1. With your extensive background in digital marketing and e-commerce, how have you seen the industry change over the years, and what do you see as the biggest challenges facing businesses in this space today? 2. Nestle is a massive company with many different product lines. Can you speak to how you approach e-commerce and digital marketing strategies for such a diverse portfolio? 3. What do you t...

What we explore in this episode: How do you see the digitization of physical stores transforming the advertising industry, and what do you think are the biggest opportunities for retailers and brands in this space? With the decline of linear TV advertising and other mass reach vehicles, what are some of the challenges that brands face in reaching and influencing consumers at scale, and how can in-...

We sit with Dave Wright to discuss several hot digital topics (growth, expansion, profitability....and MATH). Who is Pattern, what do you do and how is it different? What are some of the biggest challenges you face in the industry, and how are you thinking about overcoming them? How doesPattern differentiate from competitors in the marketplace? How do you balance customer experience with profitabi...

Things you will learn: - What is "eCommerce Placement" and who is Adam Rose - What trends are you seeing with companies….and with talent? - How can an eComm leader increase their odds of landing a role? - How can talent best assess brands during the interview process? - What has changed that has surprised you? - What is your vision of the future, as it relates to talent (leaders) and brands? any a...

Strategy, Tactics and Best Practices for Optimizing Visual Content with Jehan Hamedi from Vizit

Jamie shares his journey and learnings through out this career at several large CPG's.

We get the in's and out's of Shoptalk with our dear friend Krystina Gustafson.