The CPG View

The MACH approach was originally seen as a breakthrough for digital commerce, but VTEX has voiced concerns about how it's evolved. In your view, where did the industry start to veer off course?"   You’ve emphasized the importance of simplicity, native connectivity, and minimal middleware. How does VTEX’s philosophy differ from the traditional MACH interpretation, and what benefits does th...

GroupM’s mission is to shape the next era of media where advertising works better for people. What strategies do you employ to ensure that bold innovation consistently translates into measurable ROI for your clients?   As someone recognized as a top marketer to watch in 2024, what emerging trends or technologies in retail media do you believe will shape the industry over the next few years?   As a...

Chewy has built an incredibly loyal customer base. How do you ensure that advertising remains a helpful and additive part of the shopping experience? Chewy recently launched a newly optimized version of its retail media network, Chewy Ads. What drove the refresh, and what key features or enhancements does it introduce? With new formats like video ads, offsite placements, and deeper performance ins...

As the Global Head of Technology Officers Practice at Russell Reynolds Associates, you’ve guided companies through significant leadership transitions. What are the most notable shifts you’ve seen in the role of top tech executives over the past decade, and how are organizations adapting to these changes?   You’ve led searches for pivotal roles, such as CIOs and chief inclusion officers, across div...

Can you share your journey into the CPG world? What sparked your interest in this field, and how have your experiences shaped your approach to building brands and driving growth within the industry? With nearly two decades of experience working with global brands like Jack Daniel's and Stella Rosa, how do you think the beverage alcohol industry has evolved in terms of eCommerce? You've bee...

Can you share the inspiration behind founding Volcanic Retail and some of the key factors that drove its rapid growth, leading it to be one of the fastest-growing retail brands?  With your experience scaling over 500+ brands worldwide, what common challenges do you see brands facing in today’s retail landscape, and how do you help them overcome these?  You’ve held roles from consultant to CEO, eve...

As the Chief Experience Officer overseeing a wide range of teams—Creative, Strategy, CX, Retail Media, and DTC—how do you ensure alignment across these diverse functions to deliver a seamless customer experience? Creative and customer experience are often seen as separate disciplines, but you manage both. How do you balance creativity with customer insights to craft experiences that are both engag...

Can you tell us more about the specific challenges that Kraft Heinz faced when it comes to reaching consumers through the digital shelf?  What was the process like of selecting your tech partner to help address those challenges?  How did your team work to create content that would effectively maximize the algorithm across retailers?  Looking ahead, what are some of the trends or innovations in the...

Given your experience in shaping the online future of CPG and FMCG, could you share some key strategies or insights on how CPG companies can successfully navigate the ever-evolving digital landscape, especially in the context of e-commerce, direct-to-consumer models, and retail media? Having held roles in various countries and grown businesses globally, what unique challenges and opportunities hav...

You've had an incredibly diverse career. Can you share how those experiences shaped your entrepreneurial journey and brought you to where you are today with Retention.com and RB2B?   What excites you the most about the work you’re doing now with Retention.com and RB2B? Is there a particular opportunity that you’re especially passionate about?   What was your secret to building such a lean, hig...

You've spent a significant part of your career at the forefront of new-age marketing, especially in digital and e-commerce. What major shifts in digital commerce do you anticipate in the CPG industry over the next few years?   As the Global Digital Commerce Director what are the key strategies you're focusing on to enhance consumer penetration and increase e-commerce conversion rates?   Wi...

Can you walk us through your career journey and share the pivotal moments that led you to become the Head of Ad Sales at DG Media Network? You’ve mentioned that you get energy from working with brilliant people and cultivating partnerships. Can you share an example of a collaboration that inspired or energized you recently? Designing go-to-market strategies is a key focus for you. What’s a recent...

Macy’s and Bloomingdale’s have built a strong legacy as shopping destinations. How does Macy’s Media Network leverage this deep customer connection to create personalized and inspiring content that enhances brand storytelling?   How has your previous experiences shaped your vision for driving revenue growth and expanding the media network at Macy’s?   As the retail media landscape becomes increasi...

As the Director of DTC, Martech, and Digital Compliance at OLLY PBC, how do you balance strategic vision with technical execution to create seamless and impactful digital customer experiences?   With your expertise in replatforming and managing diverse eCommerce platforms like Shopify Plus and Salesforce Commerce Cloud, what key challenges do you see businesses face, and how do you approach solvin...

What has been the most exciting or rewarding aspect of leading the acceleration of AI in marketing, and how do you see it reshaping the future of connected commerce?   What key experiences or lessons have been most pivotal in shaping your approach to digital strategy and performance marketing?   Being named a P2Pi 40 under 40 leader is a significant achievement. How has this recognition influenced...

Can you walk us through your career journey and share a pivotal moment that defined your leadership approach? You’re passionate about fostering high-performing teams. What principles or practices do you prioritize to build a culture of empowerment and innovation? As an omnichannel leader, what strategies have you found most effective for creating seamless consumer experiences across platforms?  Wh...

Could you share the story of how you got started in your career and what inspired you to pursue a path in eCommerce?   With your focus on continuously driving business results, what have been some of the key levers or strategies you’ve implemented to consistently improve eCommerce performance in the competitive CPG landscape?  What are the key differences in developing an eCommerce strategy for a...

What inspired the founding of Simple Modern in Oklahoma, and how has the company evolved since its establishment in 2015? Could you share some insights into the unique styles and designs that set Simple Modern products apart in the market? In what ways do you believe e-commerce can continue to evolve and innovate to better serve customers and communities in the future?  Can you tell us more about...

DoorDash's mission is to empower local economies. Can you share how your partnerships with CPG brands like PepsiCo align with this mission, and how these collaborations contribute to the growth and support of local communities? As DoorDash continues to grow rapidly and evolve, what are some of the unique challenges and opportunities you've encountered in managing CPG partnerships like with PepsiCo...

Can you share a specific example where innovative brand or performance marketing led to significant business growth?   Digital transformation can be complex, especially when integrating it across marketing, sales, and operations. What are some key challenges you’ve faced in driving digital transformation at Bayer, and how have you overcome them?   With AI becoming increasingly central to marketing...

In your role at Albertsons Media Collective, how do you approach innovation in advancing digital media strategies through consumer insights, targeting, and content? Can you share a recent project that exemplifies your innovative approach and its impact on the business? The retail media landscape is constantly evolving. How do you stay ahead of industry trends and ensure that Albertsons Media Colle...

What are some of the most significant trends you've observed in the ecommerce beauty space over the past few years, and how do you see these trends shaping the industry in the near future?    As someone who has driven both digital and omnichannel growth across various brands, what role do data analytics & tech play in shaping effective eCommerce strategies in beauty, and how should companies a...

Retail media has grown so rapidly, what challenges do you see that creating for the industry? Why is neutrality in measurement important? When you say incrementality what do you mean? How do you define it? What role does predictive analytics play in planning and scaling retail media strategies? Why is incrementality so hard to measure in retail media? What makes for an effective approach to measur...

What motivated you to focus on Workforce Identity and Access Management with AKAIdentity, and what specific challenges are you aiming to address in this space? Can you share some key insights or lessons learned from your journey of starting,incubating, and investing in successful cybersecurity organizations? How did your experience at Forgepoint Capital shape your approach to identifying and growi...

Can you share a bit about your career path and what led you to your current role as Chief Brand Officer at CP Skin Health Group? What experiences have been most pivotal in shaping your approach to brand leadership? How would you describe your leadership style? What principles guide you when making decisions that impact the direction of the brands you oversee? Since Colgate-Palmolive's acquisition...