The CPG View

You’ve built an impressive career leading digital growth across startups and large-scale global brands. Can you take us back to the early days. What first drew you to eCommerce and the intersection of technology and commerce? You’ve delivered results across both early-stage startups and billion-dollar businesses. What are you most excited about in Careismatic’s digital journey right now, and how a...

You’ve built and scaled one of the top five retail media networks globally—what’s one emerging opportunity in media or retail that you believe is currently undervalued or under-recognized?  From analog to digital, you’ve led transformative change. What were the pivotal moments—or decisions—that unlocked the greatest growth in your journey at Best Buy and beyond? You’re known for synthesizing compl...

Can you share a bit about your career journey and how those experiences have shaped the way you think about innovation, consumer behavior, and building high-performing teams today?   Sam’s Club has been very intentional about using advertising to enhance the member experience rather than distract from it. How are you thinking about creating additive, engaging moments that genuinely improve the in-...

You’ve worked across startups, agencies, and large enterprises. What connects all those chapters of your career and brought you to where you are today?  What originally drew you to TikTok and made this role the right next step in your journey? As Head of US Enterprise Retail and Telecom how do you help legacy brands succeed on a platform that moves at internet speed?  How do you help large enterpr...

You’ve held leadership roles across advertising, data, and now retail media. What excites you most about the journey that brought you to NielsenIQ, and how does it shape the way you approach this role? Retail media has become a critical investment area for CPGs. From your vantage point, what’s next in retail media, and where do you see the biggest opportunities for innovation? As you focus on merc...

You’ve had an incredibly diverse research career—from Latin American telecom to household products and beverages. Looking back, what were some of the key moments or shifts that shaped your professional journey? Equity research requires a deep understanding of trends before they become obvious to the market. What first drew you to this kind of work, and what keeps you passionate about it today? You...

Let’s start with your journey — what inspired you to launch LS International, and how did you build a company that’s redefining executive search across global markets? Your ability to match client needs with candidate aspirations is your superpower — how do you consistently find those game-changing fits, especially at the C-suite level? The world of FMCG is moving fast; what are the new qualities...

You’ve built a remarkable career across the client, agency, and platform sides of the industry. Tell us about your journey,  what experiences most shaped the way you think about marketing and media today? You’ve said you love bringing together talented teams, technology, and a culture of empathy and action. What does it take to build the next generation of media and marketing organizations in toda...

Before we dive into predictions and trends, can you share a bit about your journey and what led you to the role you are in today? Retail Media is getting more fragmented each year. How should brands measure Share of Voice across channels, and how important will unified measurement be for planning and performance in the coming years? The future of online grocery is evolving fast as fulfillment, spe...

To kick things off, can you share a bit about your journey and what led you to your role at CMX, and what experiences have shaped the way you think about omnichannel media today? CMX is known for turning consumer intent into action. Can you walk us through how your team uses precision and scale to thoughtfully connect brands with customers across the entire funnel? You often describe CMX’s approac...

What are the key lessons you've learned about building high-performance teams that actually move the needle?   You’ve described the classic “SWAT team” lifecycle: small, focused, agile—and then scale brings complexity and drag. What’s one example from your career where you saw that SWAT energy sustained—or completely lost—when scaling? What was the key difference? At Walmart scale, structure i...

Your career spans some of the world’s biggest CPG brands, from Unilever to PepsiCo to Newell. Looking back, what pivotal moments or decisions shaped your approach to marketing leadership? Consumers today interact with brands across so many touchpoints—online, in-store, social, and more. How do you approach creating a consistent, meaningful brand experience that resonates across channels while stay...

Can you walk us through how Recess works — from how brands discover experiential opportunities to how they execute and measure success through the platform?"   You’ve worked with powerhouse brands— what’s something happening in the world of brand activations or consumer marketing that genuinely excites you right now?   Recess helps brands scale sampling in trusted communities like Equinox, We...

Can you walk us through your career journey and share a pivotal moment that defined your leadership approach? You’re passionate about fostering high-performing teams. What principles or practices do you prioritize to build a culture of empowerment and innovation? As an omnichannel leader, what strategies have you found most effective for creating seamless consumer experiences across platforms?  Wh...

You’ve often been described as a continuous learner and someone who thrives on curiosity and experimentation. How have those qualities shaped your leadership philosophy, and how do you bring that mindset to the teams you lead?   At Target, you’re leading massive teams across technology and product, both of which rely on speed, innovation, and collaboration. What are some of the ways you empower te...

You’ve worked on some of the most iconic consumer-loved brands—how do you translate that big-brand thinking into IGA’s decentralized, independent retail model? How has your direct marketing mindset influenced the way IGA approaches shopper insights, loyalty programs, and CRM in today’s fragmented retail environment? What role does storytelling play in building richer customer relationships across...

  You’re responsible for driving the global growth strategy across Perrigo’s Skin Healing division—what key consumer trends or unmet needs are shaping that strategy today?   Balancing innovation with heritage can be tricky in categories like skin healing—how do you think about modernizing a trusted portfolio while staying true to what consumers love?   In a world flooded with skincare claims and h...

Amazon's decision to end FBA prep services is a significant shift for sellers. From your perspective, what are the immediate challenges brands should anticipate, and how can they proactively address them? You emphasized the importance of not waiting until the last minute to adapt to these changes. What are some early steps sellers can take now to ensure a smooth transition? Pattern offers solu...

You’ve been instrumental in driving growth and implementing transformative models in digital commerce. Can you share what you think are the key elements for success in this space? As the digital commerce landscape continues to evolve, what trends or developments are you most excited about, and how do you see them shaping the industry? Leading a large, diverse team across the EMEA region is challen...

You’ve built an impressive career leading innovative consumer brands. Can you walk us through your journey—what led you to start Durham Brands and Gimme Beauty? Building a CPG brand that scales globally is no small feat. What were some of the biggest challenges you faced along the way, and how did you navigate them? Gimme Beauty has made waves in the health and beauty space. What innovations or tr...

You’ve led e-commerce growth across multiple brands and retailers — what’s been one of the biggest shifts you’ve seen in consumer behavior recently, and how are you adapting to it? When a major platform or retail partner goes through a big change, like a rebrand or acquisition, what’s your approach to keeping momentum and growing sales?   Amazon is such a critical channel for so many brands — what...

·  Your journey as the co-founder and CEO of Ampd is inspiring. What originally sparked the idea for Ampd, and how has the vision evolved since its inception?   ·  Looking back, what have been the most significant challenges and milestones in your journey to scaling Ampd to serve millions of customers?   ·  What excites you most about the future of Ampd and the role it’s playing in transforming th...

You’ve worked with some of the biggest CPG brands. What key experiences or lessons have shaped your approach as a leader in insights and category growth? You’re passionate about understanding the consumer, retailer, and shopper. Can you share a moment where an insight completely transformed a marketing strategy or category approach? As a retail media crusader and AI advocate, how do you see data,...

You’ve built and led high-performing teams across multiple industries and geographies. What pivotal moments or experiences have shaped your career as an entrepreneurial executive? Given your focus on customer experience and go-to-market strategies, what trends or innovations in SaaS and personalized marketing excite you the most right now? You emphasize the importance of aligning people, product,...

What excites you most about leading Walmart Connect in Chile, and what unique opportunities do you see in the region’s market? How do you approach leveraging data-driven insights to create more authentic connections between brands and consumers? What trends in omnichannel marketing are shaping your strategy at Walmart Connect, and how do you see them evolving in Latin America? What leadership prin...