The CPG View

Your career spans some of the world’s biggest CPG brands, from Unilever to PepsiCo to Newell. Looking back, what pivotal moments or decisions shaped your approach to marketing leadership? Consumers today interact with brands across so many touchpoints—online, in-store, social, and more. How do you approach creating a consistent, meaningful brand experience that resonates across channels while stay...

Can you walk us through how Recess works — from how brands discover experiential opportunities to how they execute and measure success through the platform?"   You’ve worked with powerhouse brands— what’s something happening in the world of brand activations or consumer marketing that genuinely excites you right now?   Recess helps brands scale sampling in trusted communities like Equinox, We...

Can you walk us through your career journey and share a pivotal moment that defined your leadership approach? You’re passionate about fostering high-performing teams. What principles or practices do you prioritize to build a culture of empowerment and innovation? As an omnichannel leader, what strategies have you found most effective for creating seamless consumer experiences across platforms?  Wh...

You’ve often been described as a continuous learner and someone who thrives on curiosity and experimentation. How have those qualities shaped your leadership philosophy, and how do you bring that mindset to the teams you lead?   At Target, you’re leading massive teams across technology and product, both of which rely on speed, innovation, and collaboration. What are some of the ways you empower te...

You’ve worked on some of the most iconic consumer-loved brands—how do you translate that big-brand thinking into IGA’s decentralized, independent retail model? How has your direct marketing mindset influenced the way IGA approaches shopper insights, loyalty programs, and CRM in today’s fragmented retail environment? What role does storytelling play in building richer customer relationships across...

  You’re responsible for driving the global growth strategy across Perrigo’s Skin Healing division—what key consumer trends or unmet needs are shaping that strategy today?   Balancing innovation with heritage can be tricky in categories like skin healing—how do you think about modernizing a trusted portfolio while staying true to what consumers love?   In a world flooded with skincare claims and h...

Amazon's decision to end FBA prep services is a significant shift for sellers. From your perspective, what are the immediate challenges brands should anticipate, and how can they proactively address them? You emphasized the importance of not waiting until the last minute to adapt to these changes. What are some early steps sellers can take now to ensure a smooth transition? Pattern offers solu...

You’ve been instrumental in driving growth and implementing transformative models in digital commerce. Can you share what you think are the key elements for success in this space? As the digital commerce landscape continues to evolve, what trends or developments are you most excited about, and how do you see them shaping the industry? Leading a large, diverse team across the EMEA region is challen...

You’ve built an impressive career leading innovative consumer brands. Can you walk us through your journey—what led you to start Durham Brands and Gimme Beauty? Building a CPG brand that scales globally is no small feat. What were some of the biggest challenges you faced along the way, and how did you navigate them? Gimme Beauty has made waves in the health and beauty space. What innovations or tr...

You’ve led e-commerce growth across multiple brands and retailers — what’s been one of the biggest shifts you’ve seen in consumer behavior recently, and how are you adapting to it? When a major platform or retail partner goes through a big change, like a rebrand or acquisition, what’s your approach to keeping momentum and growing sales?   Amazon is such a critical channel for so many brands — what...

·  Your journey as the co-founder and CEO of Ampd is inspiring. What originally sparked the idea for Ampd, and how has the vision evolved since its inception?   ·  Looking back, what have been the most significant challenges and milestones in your journey to scaling Ampd to serve millions of customers?   ·  What excites you most about the future of Ampd and the role it’s playing in transforming th...

You’ve worked with some of the biggest CPG brands. What key experiences or lessons have shaped your approach as a leader in insights and category growth? You’re passionate about understanding the consumer, retailer, and shopper. Can you share a moment where an insight completely transformed a marketing strategy or category approach? As a retail media crusader and AI advocate, how do you see data,...

You’ve built and led high-performing teams across multiple industries and geographies. What pivotal moments or experiences have shaped your career as an entrepreneurial executive? Given your focus on customer experience and go-to-market strategies, what trends or innovations in SaaS and personalized marketing excite you the most right now? You emphasize the importance of aligning people, product,...

What excites you most about leading Walmart Connect in Chile, and what unique opportunities do you see in the region’s market? How do you approach leveraging data-driven insights to create more authentic connections between brands and consumers? What trends in omnichannel marketing are shaping your strategy at Walmart Connect, and how do you see them evolving in Latin America? What leadership prin...

Your career journey from Amazon to founding Reason Automation is fascinating. Can you share how your experience at Amazon inspired you to create a company focused on data and analytics? You emphasize the importance of mastering data to stay ahead. What are the most common mistakes you see businesses make when it comes to utilizing their data effectively? Reason Automation has evolved from simply e...

Your career spans strategy consulting, high-growth eCommerce, and leading CPG brands. Can you walk us through your journey and how these experiences shaped your expertise in scaling challenger brands?  At Dr. Squatch, you oversee marketplaces and support omni-channel growth. What’s been one of your proudest accomplishments in this role so far?  Profitability and growth strategy are your superpower...

What are the unique challenges and opportunities in integrating iconic brands into a modern eCommerce and retail media strategy?  Your career spans roles in major corporations, startups, and private equity. How has this diverse experience shaped your approach to leading eCommerce and digital strategies in the CPG industry? You’re known for being a people-first leader. What strategies do you use to...

Having co-founded Chubbies Shorts, you share some insights into building a CPG brand that resonates with consumers and stands out in a competitive market? What strategies do you find most effective for driving growth and building brand loyalty within the CPG sector? Why do brands often become overly reliant on short-term revenue-maximizing strategies, and what are the consequences of this dependen...

Can you share your career journey and how it led you to your current role as Global eCommerce Director at Carlsberg Group? What were some key milestones along the way? What are you most excited about in the world of eCommerce right now, and how is Carlsberg Group capitalizing on these opportunities? The beer and beverage industry has unique challenges when it comes to eCommerce. How does Carlsberg...

Costco is known for its unique business model and loyal member base. How has Costco approached retail media differently, and what role does it play in enhancing the member experience and driving sales?   Costco operates across physical warehouses, eCommerce, and delivery channels. How do you ensure retail media efforts align seamlessly with the company's omnichannel strategy?   With retail med...

As someone deeply involved in the beauty ecommerce space, what emerging trends or shifts are you currently observing in consumer behavior and technology? What do you consider to be the most underutilized levers for optimizing growth on marketplaces like Amazon, and how can brands effectively tap into them? What are the biggest challenges facing ecommerce executives in the beauty space today, and h...

For those unfamiliar, can you share the origin story of the United Natural Products Alliance, what its mission is, and how it’s evolved to serve the natural health products and supplement industry today? How are tariffs impacting the landed cost structure and margin pressure for supplement brands selling on marketplaces like Amazon? What’s your perspective on how trade disputes—especially between...

Your approach emphasizes making strategy accessible for leaders. What are the most common misconceptions leaders have about strategy, and how do you help them overcome these?   AI is transforming businesses across industries. How do you help leaders build AI literacy, and what are some practical ways businesses can integrate AI into their strategies to drive growth and efficiency?   You specialize...

You’ve led the development of e-commerce strategies across multiple markets. What are the key elements of a successful e-commerce strategy, and how do you ensure it is flexible enough to adapt to different consumer behaviors and market conditions globally?   With the rise of omnichannel retail and retail media, how do you approach building a seamless experience for customers across both physical a...

What excites you most about the future of digital commerce, and how do you see Barilla evolving to meet emerging trends? Leading a team across 35 countries must come with unique challenges and opportunities. How do you balance global consistency with local adaptability in your eCommerce acceleration strategy? What innovative strategies or partnerships is Barilla pursuing to capitalize on this tren...