Peter V.S. Bond & Sri Rajagopalan
The CPG Guys
CPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is transforming fast with technologies like Artificial Intelligence and a social media engaged consumer. Our guests are CMO, CCO, CEO, founders, Martech, Retail merchants, Retail media networks. Join the discussion, be part of the solution. http://cpgguys.com
Author
Peter V.S. Bond & Sri Rajagopalan
Category
Podcast website
Latest episode
Jul 11, 2026
Where to listen?
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Episodes
Live from Amazon Accelerate with Plant Therapy's Chris Jones 28.12.2025 32:24
The CPG Guys are joined in this episode by Chris Jones, Founder & CEO of Plant Therapy, your shortcut to wellness, transforming ordinary rituals into mood-enhancing practices. This way, you can experience more of those blissful 'ahhhhh' moments from your everyday. Follow Chris on LinkedIn at: https://www.linkedin.com/in/chrisjones00/ Follow Plant Therapy online at: https://www.plantt...
Small Business-Retailer Partnerships with GlobalData Retail's Neil Saunders 27.12.2025 30:54
The CPG Guys are joined in this episode by Neil Saunders, Manging Director & Retail Analyst at GlobalData Retail. Follow Neil on LinkedIn at: https://www.linkedin.com/in/neilretail/ Follow GlobalData Retail on LinkedIn at: https://www.linkedin.com/company/globaldataretail/ This episode was recorded in Seattle at Amazon Accelerate 2025. Neil answers these questions: Neil, What are some of the b...
Fresh Affordable Food for America’s Communities With Dollar General’s Allen Warch 24.12.2025 50:54
The CPG Guys are joined in this episode by Allen Warch, VP Food & Fresh Merchandising at Dollar General. Follow Allen on LinkedIn at: https://www.linkedin.com/in/allen-warch-032b8331/ Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/ This episode was recorded while walking a DG Market Store near Nashville, TN CPG Guys Website: http://CPGguys.com FMCG Guys W...
Commerce Riff with Sri & PVSB - December 23, 2025 23.12.2025 13:26
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Honest leaves DTC Pepsico Leadership changes Kraft Heinz has a new CEO GMI receives sell rating CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye:...
Fitness Marketing with Crunch Fitness’ Chad Waetzig 20.12.2025 48:19
The CPG Guys are joined in this episode by Chad Waetzig, CMO at Crunch Fitness and Justin Bajan, co-founder of Familiar Creatures, a creative agency, Follow Chad on LinkedIn at: https://www.linkedin.com/in/cwaetzig/ Follow Crunch Fitness online at: https://www.crunch.com/ Follow Justin on LinkedIn at: https://www.linkedin.com/in/justinbajan/ Follow Familiar Creatures online at: https://www.familia...
Culture of Values with Dollar General's Angela Martin 17.12.2025 48:59
The CPG Guys are joined in this episode by Angela Martin, VP of Customer Insights & Branding at Dollar General. With approximately 20,000 stores, they serve communities across the country, from right around the corner. DG exists to provide convenience, quality, and value, so their customers can get back to what's important. This episode was recorded at DG headquarters in the Hall of Valu...
Commerce Riff with Sri & PVSB - December 16, 2025 16.12.2025 12:33
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Coca-Cola names a new CEO State-level changes to SNAP benefits Aldi steps on the growth pedal AI permeates the shopper journey CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rh...
Best in Class Performance Marketing with Ibotta’s Bryan Leach 13.12.2025 47:08
The CPG Guys are joined in this episode by Bryan Leach, the Founder & CEO of Ibotta, a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). Follow Bryan on LinkedIn at: https://www.linkedin.com/in/bwleach Follow Ibotta on LinkedIn at: https://www.linkedin.com/comp...
Exceptional Customer Engagement with Kellanova’s Joe Mueller 12.12.2025 46:48
The CPG Guys are joined in this episode by Joe Mueller, VP of Industry & Customer Relations at Kellanova. Follow Joe on LinkedIn at: https://www.linkedin.com/in/joe-mueller-1a31454/ Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/ Here's what we asked Joe: Joe, you have a great title - industry & customer engagement. What does that mean - what is your remit...
Live from unBoxed 2025 with Amazon’s Wayne Purboo 10.12.2025 45:04
The CPG Guys are joined in this episode by Wayne Purboo, VP of Video Advertising at Amazon Ads. This episode was recorded at Amazon unBoxed 2025 in Nashville TN Follow Wayne on LinkedIn at: http://linkedin.com/in/purboo Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazonadvertising/ Follow Amazon Ads online at: https://advertising.amazon.com/ Wayne answers these questions: W...
Commerce Riff with Sri & PVSB - December 9, 2025 09.12.2025 11:30
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Amazon tests ultra fast delivery The Kroger Co. reported strong sales for its third quarter Walgreens Expands Retail Media with AI-Powered Order Confirmation Ads Dollar General and Dollar Tree both reported November quarter results CPG Guys Website: http://CPGguys.com FMCG Guys Websit...
2025 Review and 2026 Predictions with NielsenIQ's Sherry Frey, Anna Mayo, Chris Costagli & Andrea Binder 06.12.2025 56:35
The CPG Guys are joined in this episode by Nielsen IQ's Sherry Frey - VP Total Wellness, Anna Mayo - VP Beauty Vertical, Chris Costagli - VP Food & Beverage Vertical & Andrea Bider - VP Pet Care Vertical. Follow Sherry Frey on LinkedIn at: https://www.linkedin.com/in/sherry-frey/ Follow Anna Mayo on LinkedIn at: https://www.linkedin.com/in/anna-mayo/ Follow Chris Costagli on LinkedIn...
Live from Amazon Accelerate with Amazon’s Wain Yu 03.12.2025 34:37
The CPG Guys are joined in this episode by Wain Yu, GM/Director of Buy With Prime & Multi-Channel Fulfillment at Amazon. Follow Wain on LinkedIn at: https://www.linkedin.com/in/wainwrightyu/ Follow Amazon on LinkedIn at: https://www.linkedin.com/company/amazon/ Follow Buy with Prime online at: https://buywithprime.amazon.com/ Wain answered these questions: There are several new partners whose...
Commerce Riff with Sri & PVSB - December 2, 2025 02.12.2025 10:19
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Omincom closes IPG acquisition DOJ Google case reaches end of remedies phase Katseye "Better in Denim" campaign elevates Gap Inc. sales Best Buy raises full year estimates on resilient cnumer buying CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com...
Discovery Commerce with TikTok’s Mike Westgate 29.11.2025 37:53
The CPG Guys are joined in this episode by Mike Westgate, Vertical Director of Enterprise Food, Beverage & Alcohol Advertising at TikTok Follow Mike on LinkedIn at: https://www.linkedin.com/in/mikewestgate/ Follow TikTok on LinkedIn at: https://www.linkedin.com/company/tiktokbusiness/ Follow TikTok online at: https://ads.tiktok.com/business/en-US Mike answers these questions: 1. Mike, you’ve t...
Mobile Commerce Media with Uber Advertising’s Kristi Argyilan 26.11.2025 46:26
The CPG Guys are joined in this episode by Kristi Argyilan, Global Head of Advertising at Uber. Follow Kristi on LinkedIn at: https://www.linkedin.com/in/kristiargyilan/ Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-advertising/ Follow Uber online at: https://www.uber.com/us/en/advertising/ Kristi answers these questions: Can you walk us through your role at UBER Ads and how th...
Commerce Riff with Sri & PVSB - November 25, 2025 25.11.2025 10:45
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Walmart’s latest earnings 2026 Food & Beverage Predictions Kroger Retooling eCommerce Target partners with Open AI CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.co...
Analyzing Omnichannel Success with Kellanova's Mike McCune & Maggie Gilliam Hoy 22.11.2025 45:44
The CPG Guys are joined in this episode by Kellanova's Mike McCune, Sr. Dir Sr. Director of Integrated Commercial Analytics & Maggie Gilliam Hoy, Sr. Director , and Omni COE lead. Today’s episode is all about data, analytics, the changing shopper behavior to lean omnichannel and the story of how one snack manufacturer has leaned into reporting and insights in a meaningful way. Follow Mik...
Daily Gut Health Done Better with Supergut’s Tracey Halama 19.11.2025 52:25
The CPG Guys are joined in this episode by Tracey Halama, CEO of Supergut which produces clinically-validated solutions that transform your life through your gut microbiome. Follow Tracey on LinkedIn at: https://www.linkedin.com/in/traceyhalama/ Follow Supergut on LinkedIn at: https://www.linkedin.com/company/ur-labs/ Follow Supergut online at: https://supergut.com/ Tracey answers these questions...
Commerce Riff with Sri & PVSB - November 18, 2025 18.11.2025 11:34
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational pur...
Inspiring Brand Growth with Walmart Data Ventures’ Mark Hardy 15.11.2025 43:12
The CPG Guys are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures which unlocks the full value of Walmart’s first-party data, delivering actionable, customer-centric insights through Scintilla, our integrated insights ecosystem. Scintilla is now available in the U.S., Mexico, and Canada, offering Merchants and brands a comprehensive solution to make informed business decisions in...
Amazon unBoxed 2025 Recap with Skai’s Jeff Cohen 13.11.2025 49:31
The CPG Guys are joined in this episode by Jeff Cohen, Chief Business Development Officer at Skai. Sri, PVSB and Jeff recap the major announcements at Amazon Unboxed 2025. Follow Jeff on LinkedIn at: https://www.linkedin.com/in/jeffreycohen Follow Skai on LinkedIn at: https://www.linkedin.com/company/skaicommerce/ Here are the announcements we reviewed: Unified Campaign Manager Creative Agent Proj...
Commerce Riff with Sri & PVSB - November 11, 2025 11.11.2025 11:46
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational pur...
A Culture of Innovation with PepsiCo's Mike Del Pozzo 08.11.2025 27:45
The CPG Guys are joined in this episode by Mike Del Pozzo, President of North America Commercial & Customer at PepsiCo, food & beverage manufacturer of iconic brands like Pepsi, Frito Lay, Mtn Dew, Gatorade, Quaker Oats & Doritos. Find Mike on Linkedin at: https://www.linkedin.com/in/michael-del-pozzo/ Find PepsiCo on Linkedin at: https://www.linkedin.com/company/pepsico/ Find PepsiCo...
Scaled National Growth with Dollar General Media Network's GM Austin Leonard 05.11.2025 37:33
The CPG Guys are joined in this episode by Austin Leonard, VP/GM of the Dollar General Media network. His background in advertising and audience building is tailor made for the scale of the retailer and the reach it has nationally. Find Austin on Linkedin at: https://www.linkedin.com/in/austinleonard/ Find Dollar General Media Network on Linkedin at: https://www.linkedin.com/company/dg-media-netwo...
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