Peter V.S. Bond & Sri Rajagopalan
The CPG Guys
CPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is transforming fast with technologies like Artificial Intelligence and a social media engaged consumer. Our guests are CMO, CCO, CEO, founders, Martech, Retail merchants, Retail media networks. Join the discussion, be part of the solution. http://cpgguys.com
Author
Peter V.S. Bond & Sri Rajagopalan
Category
Podcast website
Latest episode
Jul 11, 2026
Where to listen?
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Episodes
Scaling an Omnichannel Brand with JiMMYBAR's Jim Simon 20.11.2021 44:16
The CPG Guys , Sri & PVSB , are joined in this episode by Jim Simon, the co-founder & CEO of JiMMYBAR, a family company with a female co-founder & creator of "Bars With Benefits" meaning high protein-low sugar great tasting bars with Functional ingredients like immune boosting fruit, Collagen, Turmeric, Guarana Caffeine, Keto friendly nuts. Follow Jim Simon on LinkedIn at:...
Principles of Successful Leadership with Unilever's Vandana Khanna 17.11.2021 37:35
The CPG Guys , Sri & PVSB , are joined in this episode by Vandana Khanna, Director of Digital Finance Transformation at Unilever. Follow Vandana Khanna on LinkedIn at: https://www.linkedin.com/in/vandanakhanna/ Follow Unilever on LinkedIn at: https://www.linkedin.com/company/unilever/ Follow Unilever online at: http://www.unilever.com Vandana answers these questions: 1) Your career has passe...
Insights-Driven Growth Marketing with Amazon Fresh's Rose Jia 13.11.2021 34:21
The CPG Guys , Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Rose Jia, head of Growth Marketing for Amazon Fresh. This is the second of a two part partnership episode series with Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influ...
The CMO Suite with Connectivity Holdings' Sean Halter 10.11.2021 51:53
The CPG Guys , Sri & PVSB , are joined in this episode by Sean Halter, CEO of Connectivity Holdings, a media strategy investment company and host of the CMO Suite podcast. Follow Sean Halter on LinkedIn at: https://www.linkedin.com/in/seanhalter/ Follow Connectivity Holdings on LinkedIn at: https://www.linkedin.com/company/connectivityholdings/ Follow Connectivity Holdings online at: https://...
Augmented Reality for CPG/Retail with Eyekandy's Scott Lester 06.11.2021 47:17
The CPG Guys , Sri & PVSB are joined in this episode by Scott Lester, the founder & Chairman of Eyekandy, the world's leading Augmented Reality (AR) Provider for commerce. Partnering with Brands and Retailers across the world to produce engaging AR shopper experiences in store, online and in print. This is a partnership episode with Eyekandy. Follow Scott Lester on LinkedIn at: https:...
Scaling DTC into Omnichannel with Chomps Meat Snacks' Pete Maldonado & Stacey Hartnett 03.11.2021 33:10
The CPG Guys , Sri & PVSB , are joined in this episode by Pete Maldonado the co-founder & CEO of Chomps & the Sr Director of eCommerce Stacey Hartnett. Chomps is a manufacturer of protein-packed meat snacks that deliver on taste, simple ingredients and powerful nutrition! Follow Pete Maldonado on LinkedIn at: https://www.linkedin.com/in/petermaldonado/ Follow Stacey Hartnett on Linked...
Engaging Grocery Shoppers Through Digital Innovation with H-E-B's Ashwin Nathan 27.10.2021 1:00:18
The CPG Guys , Sri & PVSB , are joined in this episode by Ashwin Nathan, VP Head of Marketing and Advertising at H-E-B. Founded in 1905, H-E-B operates more than 400 stores in a number of formats and is the #1 food retailer in the Austin, San Antonio, Corpus Christi and Rio Grande Valley markets. It is the largest private company in Texas and one of the 15 largest privately held companies in t...
Influencing Likely Buyers at Scale with Cardlytics' Ross McNab 23.10.2021 32:27
The CPG Guys , Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Ross McNab, President for North America Advertising at Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influence likely buyers at scale. This is the first of a two part pa...
Accelerating Conversion Brand & Retail Sites Through Video Short Stories with Firework's Jeff Lucas 20.10.2021 30:15
The CPG Guys , Sri & PVSB , are joined in this episode by Jeff Lucas, Chief Revenue Officer of Firework, a B2B interactive short form web story video platform for brands to engage and convert their website visitors. This is the first of a two part partnership episode series with Firework. Follow Jeff Lucas on LinkedIn at: https://www.linkedin.com/in/jeff-lucas-76911945/ Follow Firework online...
Global Data Strategy & Value Creation with Mars’s Vidyotham Reddi 16.10.2021 47:54
The CPG Guys , Sri & PVSB , are joined in this episode by Vidyotham Reddi- Director of market intelligence and analytics at Mars and Sinan Gurman - SVP of data & analytics at WNS (Holdings) Limited (NYSE: WNS), a leading Business Process Management (BPM) company. WNS combines deep industry knowledge with technology, analytics and process expertise to co-create innovative, digitally led tra...
FBA Aggregators with Boosted Commerce's Sarah Dajani 13.10.2021 34:11
The CPG Guys , Sri & PVSB , are joined in this episode by Sarah Dajani, VP of Operations at Boosted Commerce, a FBA (Fulfillment by Amazon) aggregator focused on accelerating the growth of beloved consumer brands. Follow Sarah Dajani on LinkedIn at: https://www.linkedin.com/in/sdajani/ Follow Boosted Commerce on LinkedIn at: https://www.linkedin.com/company/boostedcommerce/ Follow Boosted Com...
Audacious Possibilities Through Data Analytics with Campbell's Maria Macuare 09.10.2021 53:07
The CPG Guys , PVSB , and Fresh 4 co-host Andrea Leigh are joined in this episode by CPG Chief Practice Officer of Fractal, Dipita Chakraborty and Maria Macuare, VP of data & analytics from Campbell Soup Company. This is the second of a two part partnership episode series with Fractal. Fractal is one of the most prominent players in the Artificial Intelligence space. Fractal's mission...
Secrets to Scaling Your eCommerce Brand with Mindful Marketing's Jordan West 06.10.2021 50:17
The CPG Guys , Sri & PVSB , are joined in this episode by Jordan West, CEO of Mindful Marketing and host of the popular "Secrets of Scaling Your eCommerce brand" podcast. Follow Jordan West on LinkedIn at: https://www.linkedin.com/in/jordan-west-marketer/ Subscribe to his podcast at: https://podcasts.apple.com/us/podcast/secrets-to-scaling-your-ecommerce-brand/id1480733021 Follow Mi...
Omnichannel Measurement & Diagnosis with NielsenIQ's Liz Buchanan & Harvey Ma 02.10.2021 27:33
The CPG Guys , Sri & PVSB , are joined in this episode by Liz Buchanan and Harvey Ma from NielsenIQ , the leader in providing the most complete, unbiased view of consumer behavior, globally. NielsenIQ has partnered with The CPG Guys to discuss their new omnichannel measurement solutions OmniShopper and OmniSales and how they help brands and retailers get a more complete picture of omnichannel...
Meaningful Consumer Relationships with Kimberly-Clark's Josh Blacksmith 29.09.2021 38:13
The CPG Guys , Sri & PVSB , are joined in this episode by Josh Blacksmith, Senior Director of Global Consumer Relationships & Engagement at Kimberly-Clark, a manufacturer of household paper and personal care products. Follow Josh Blacksmith on LinkedIn at: https://www.linkedin.com/in/josh-blacksmith/ Follow Kimberly-Clark on LinkedIn at: https://www.linkedin.com/company/kimberly-clark/ Fo...
Retail Funnel Value Enhancement with PSignite’s Doug Miller & Alan Lindsay 25.09.2021 34:50
The CPG Guys , Sri & PVSB , are joined in this episode by Doug Miller CEO and Alan Lindsay VP of Product Management at PSignite which uses AI, IoT and blockchain to guild applications on Salesforce Clouds to provide clients with workflow-driven solutions with deep analytics . This is the second of a two part partnership episode series with PSignite. Follow Doug Miller on LinkedIn at: http://l...
The eCommerce Maturity Curve with Christina Vail 22.09.2021 31:51
The CPG Guys , Sri & PVSB , are joined in this episode by Christina Vail, Director of Client Strategy. Follow Christina Vail on LinkedIn at: https://www.linkedin.com/in/christina-vail-0454ab65/ Chrstina answers these questions: 1) What was the impetus to create this research? What were you witnessing in your conversations with clients trying to align to the demand of the evolving omnichannel w...
Retail Media Process Management with WNS's Seema Kashyap & Sinan Gurman 18.09.2021 38:39
The CPG Guys , Sri & PVSB , are joined in this episode by Sinan Gurman - SVP of data & analytics, and Seema Kashyap - Director and practice leader of Marketing Analytics at WNU at WNS (Holdings) Limited (NYSE: WNS), a leading Business Process Management (BPM) company. WNS combines deep industry knowledge with technology, analytics and process expertise to co-create innovative, digitally le...
Social Media & CPG Brands with Facebook's Dave Sommer 15.09.2021 42:50
The CPG Guys , Sri & PVSB , are joined in this episode by Dave Sommer Director, CPG, Retail Partnerships, Shopper Marketing and eCommerce at Facebook. Founded in 2004, Facebook's mission is to give people the power to build community and bring the world closer together. People use Facebook's apps and technologies to connect with friends and family, find communities and grow businesse...
Growing Brands Through Retail Media with Instacart's Seth Dallaire 11.09.2021 50:50
The CPG Guys , Sri & PVSB , are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Instacart, the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada. Follow Seth Dallaire on LinkedIn at: https://www.linkedin.co...
Improving Retail SEO Through Accurate Product Attributes with Foodspace's Ayo Oshinaike 10.09.2021 32:31
The CPG Guys , Sri & PVSB , are joined in this episode by Ayo Oshinaike, co-founder & CEO of Foodspace Technology, a SaaS solution that helps brands get complete, accurate, and rich shopper-centric data so their products are discoverable everywhere they’re sold online. Follow Ayo Oshinaike on LinkedIn at: https://www.linkedin.com/in/ayodeleoshinaike/ Follow Foodspace on LinkedIn at: https...
Digital Shelf Analytics with e.fundamental's John Maltman 08.09.2021 41:11
The CPG Guys , Sri & PVSB , are joined in this episode by John Maltman, founder & CEO of e.fundamentals which helps CPG brands unlock eCommerce growth by transforming the knowledge, decision making & agility of brands online through actionable data and expert-led digital commerce insights. Follow John Maltman on LinkedIn at: https://www.linkedin.com/in/jmaltman/ Follow e.fundamentals o...
Infusing Video Short Stories into Brand Sites with Firework's Vincent Yang 04.09.2021 44:11
The CPG Guys , Sri & PVSB , are joined in this episode by Vincent Yang, founder & CEO of Firework, a B2B interactive short form web story video platform for brands to engage and convert their website visitors. This is the first of a two part partnership episode series with Firework. Follow Vincent Yang on LinkedIn at: https://www.linkedin.com/in/vincentyangeverstring/ Follow Firework onlin...
Targeted Digital Advertising with Criteo's Sherry Smith 30.08.2021 35:42
The CPG Guys , Sri & PVSB , are joined in this episode by Sherry Smith, Managing Director of Retail Media at Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through its world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes....
Salesforce Cloud-Driven Workflow Improvements with PSignite's Austin Wildmore 28.08.2021 56:31
The CPG Guys , Sri & PVSB , are joined in this episode by Austin Wildmore, VP of Product Strategy at PSignite which uses AI, IoT and blockchain to guild applications on Salesforce Clouds to provide clients with workflow-driven solutions with deep analytics . This is the first of a two part partnership episode series with PSignite. Follow Austin Wildmore on LinkedIn at: https://www.linkedin.com...
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