Peter V.S. Bond & Sri Rajagopalan
The CPG Guys
CPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is transforming fast with technologies like Artificial Intelligence and a social media engaged consumer. Our guests are CMO, CCO, CEO, founders, Martech, Retail merchants, Retail media networks. Join the discussion, be part of the solution. http://cpgguys.com
Author
Peter V.S. Bond & Sri Rajagopalan
Category
Podcast website
Latest episode
Jul 11, 2026
Where to listen?
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Episodes
Searchable Video Content with Vyrill's Ajay Bam & John Casey 30.04.2022 54:57
The CPG Guys , Sri & PVSB , are joined in this episode by: Ajay Bam, CEO & Co-Founder at Vyrill John Casey, Director of Business Development at Vyrill This episode is sponsored by Vyrill, a fan video discovery, insights and content marketing platform enabling brand marketers to supercharge brand awareness and revenue with fan led content such as video reviews, unboxing, how-to videos and...
Shopping List Marketing Technology with AdAdapted’s Molly McFarland 23.04.2022 44:43
The CPG Guys , PVSB and Sri are joined in this episode by Molly McFarland, founder & Chief Revenue Officer of AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers. With its powerful list data and unique ad products, AdAdapted helps the world’s top CPGs meet their most important goals. This episode is sponsored by AdAdapted. Follow...
Digital Shelf Fundamentals with B&G Foods Neha Mallik 20.04.2022 33:07
The CPG Guys , PVSB and Sri are joined in this episode by Neha Mallik, Director of eCommerce & Digital Marketing at B&G Foods which manufactures, sells and distributes high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. B&G's portfolio includes 50+ familiar brands like Green Giant, Cream of Wheat, Ortega & Spice Island. Follow...
Discovering Demand Drivers Through AI with NWO.ai’s Miro Dimitrov 16.04.2022 42:55
The CPG Guys , PVSB and Sri are joined in this episode by Miro Dimitrov, COO at NWO.ai, whose bleeding-edge AI-based technology enables clients to surface the fears, motivations, and demand drivers underlying various Signals, providing them with unprecedented access to the why behind a narrative. This episode is sponsored by NWO.ai Follow Miro Dimitrov on LinkedIn at: https://www.linkedin.com/in...
From Launching Rockets to Launching CPG Products with Spectrum Brands' Mir Zaman 13.04.2022 39:46
The CPG Guys , PVSB and Sri are joined in this episode by Mir Zaman, VP of Commercial Operations at Spectrum Brands, a leading supplier of residential locksets, residential builders’ hardware, plumbing, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, and personal insect repellents. Follow Mir...
Powering RGM Through Scalable AI Solutions with Carlsberg Group's Silvana Dimitrov & The Math Company's Prajwal Revanasiddappa 09.04.2022 43:39
The CPG Guys , PVSB and Sri are joined in this episode by Silvana Dimitrov, Revenue Management Director at The Carlsberg Group & Prajwal Revanasiddappa, Head of Delivery at TheMathCompany, a modern, hybrid consulting firm that builds custom AI applications for enterprises. Its consulting model addresses pressing gaps in conventional analytics service provider and off-the-shelf product models,...
Non-Fungible Tokens with Doodles' Evan Keast 06.04.2022 42:35
The CPG Guys , PVSB and Sri are joined in this episode by Evan Keast, founder of Doodles, a community-driven collectibles NFT project. Doodle NFTs are made up with over a hundred exciting traits of faces, hair, hats, body and backgrounds. Each Doodle is a unique, non-fungible token (NFT) on the Ethereum blockchain. Follow Evan on LinkedIn at: https://www.linkedin.com/in/evankeast/ Follow Doodles o...
Influencing Shopper Decisions Through Retail Media with Shipt's Dave Young & Criteo's Erin Dye Lastra 02.04.2022 37:30
The CPG Guys , Sri & PVSB , are joined in this episode by: Dave Young, VP of CPG Partnerships at Shipt Erin Dye Lastra, Sr Director of Business Development at Criteo This episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, a suite of products that a...
Total Growth Accountability with The Digital Shelf Institute's Molly Schonthal Hamlin & Firstmovr's Chris Perry 30.03.2022 47:14
The CPG Guys , PVSB and Sri are joined in this episode by Molly Schonthal Hamlin, Executive Director of The Digital Shelf Institute and Chris Perry, co-founder & Chief Learning officer at Firstmovr, a satellite center of excellence for eCommerce education. Follow Molly on LinkedIn at: https://www.linkedin.com/in/molly-schonthal-she-her-a989a9/ Follow The DSI on LinkedIn at: https://www.linkedi...
Data Modernization for CPGs with Sigmoid’s Mayur Rustagi and Mondelēz's Frank Cervi 26.03.2022 34:22
The CPG Guys , Sri & PVSB , are joined in this episode by: Frank Cervi: Senior Vice President Supply Chain Strategy and Transformation at Mondelēz International Mayur Rustagi: Co-Founder and CTO at Sigmoid This episode is sponsored by Sigmoid. Follow Sigmoid online at: https://www.sigmoid.com/ Follow Sigmoid on LinkedIn at: https://www.linkedin.com/company/sigmoid-analytics/ Follow Sigmoid on...
Breakthrough Hair Care Innovation with MYAVANA's Candace Mitchell Harris 23.03.2022 40:25
The CPG Guys , PVSB and Sri are joined in this episode by Candace Mitchell Harris, the founder & CEO of MYAVANA which blends customized haircare recipes + patented technology to support and guide consumers through every phase of their hair care journey. Follow Candace on LinkedIn at: https://www.linkedin.com/in/candacevictoria/ Follow MYAVANA on LinkedIn at: https://www.linkedin.com/company/my...
Responsive Dynamic Personalization with Clorox's Patty Descamps & Aki's Risa Crandall 19.03.2022 29:52
The CPG Guys , Sri & PVSB , are joined in this episode by Patty Descamps, Associate Director of Customer Experience & Personalization at The Clorox Company and Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. This episode is sponsored by Aki Technologie...
3P Marketplace Mechanics with Walmart's Matthew Smith 14.03.2022 51:46
The CPG Guys , PVSB and Sri are joined in this episode by Matthew A. Smith, director, marketplace strategy & business development for food, consumables, health & wellness at Walmart Marketplace, the 3P online seller marketplace at the world’s most elite retailer. Follow Matthew on LinkedIn at: https://www.linkedin.com/in/matasmit Follow Walmart Marketplace on LinkedIn at: https://www.linke...
Big Beauty Event Sampling with Walgreens Jennifer Volz & Brandshare’s Casey Nider 12.03.2022 26:30
The CPG Guys , PVSB and Sri are joined in this episode by Jennifer Volz, Senior Manager, Beauty Customer Care at Walgreens, the Retail Pharmacy USA Division of Walgreens Boots Alliance, a global leader in retail pharmacy and Casey Nider, Vice President, Business Development and Customer Experience from Brandshare, which creates omnichannel brand experiences to accelerate purchase conversion throug...
Driving Omnichannel Media ROI with Walmart Connect's Kara Rousseau 09.03.2022 44:31
The CPG Guys , PVSB and Sri are joined in this episode by Kara Rousseau, VP, Head of Marketing at Walmart Connect, the closed loop omnichannel media business of America's largest retailer. Follow Kara Rousseau on LinkedIn at: https://www.linkedin.com/in/kara-rousseau/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart Connect online at: htt...
Zero Party Data Capture at Scale with Jebbit's Tom Coburn 05.03.2022 32:29
The CPG Guys , PVSB and Sri are joined in this episode by Tom Coburn, co-founder & CEO of Jebbit which enables anyone to build and design fun, engaging quizzes and digital experiences with speed and control, all while capturing customer-first, zero-party data at scale. From simple lead forms or surveys to more robust experiences like product matches and personality quizzes, Jebbit experiences...
Omnichannel Insights & Engagement with Amazon Ads' Ru Vallury 02.03.2022 36:17
The CPG Guys , PVSB and Sri are joined in this episode by Ru Vallury, Head of Grocery (Food & Snacks) at Amazon Ads, the omnichannel media arm of Amazon which helps brands reach audiences where they shop, read, listen, watch, and play through ad experiences both on and off Amazon. Tap into signals to shape your advertising campaigns and measure results. This episode is brought to through a par...
The State of Retail Media with Skai's Nich Weinheimer 26.02.2022 54:37
The CPG Guys , PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai’s solutions all share a uniquely comprehensive data foundation that informs intellige...
Every Brand Needs to be a Media Company with Wakeup Water's Tyler Dooley 23.02.2022 38:11
The CPG Guys , PVSB and Sri are joined in this episode by Tyler Dooley, the founder & CEO of Wakeup Water, a purpose-driven health and wellness company that believes your happiness starts with what you put into your body. Follow Tyler Dooley on LinkedIn at: https://www.linkedin.com/in/tyler-dooley-a62317125/ Follow Wakeup Water on LinkedIn at: https://www.linkedin.com/company/wakeupwater/ Foll...
Dynamic Data Usage in Advertising Performance with NCSolution's Patrick Roman Gut & Snowflake's Rosemary Hua 19.02.2022 43:56
The CPG Guys , PVSB and Sri are joined in this episode by Patrick Roman Gut, SVP of Head of Advertisers & Agency Sales at NCSolutions and Rosemary Hua, Global Head of Retail & CPG Go To Market at Snowflake, a global Data Cloud that delivers users a single seamless experience. NCSolutions is an official insights provider partner of Snowflake. This episode is sponsored by NCSolutions Follow...
Advancing All Women with NextUp's Sarah Alter 16.02.2022 51:52
The CPG Guys , PVSB and Sri are joined in this episode by Sarah Alter, The President & CEO of NextUp, formerly known as Network of Executive Women, whose mission is to advance all women in business Follow Sarah Alter on LinkedIn at: https://www.linkedin.com/in/sarah-alter-7492465/ Follow NextUp on LinkedIn at: https://www.linkedin.com/company/nextupisnow/ Follow NextUp online at: http://www.ne...
Active Content Engine Driving SEO with Syndigo’s Mark Detelich & Pat Niersbach 12.02.2022 46:23
The CPG Guys , PVSB and Sri are joined in this episode by Mark Detelich Chief Product Officer and Pat Niersbach SVP of Marketing at Syndigo, the first “active content engine” that enables its customers to rapidly assess and modify content to optimize performance using Syndigo’s unique integration of analytics throughout the entire product lifecycle. This episode is sponsored by Syndigo. Follow Mar...
Marketing to After-Hours Shoppers Through Retail Media with Gopuff’s Mike Harp 09.02.2022 43:42
The CPG Guys , PVSB and Sri are joined in this episode by Mike Harp, Head of Brand & Agency Partnerships at Gopuff, the go-to solution for immediate everyday needs, fulfilling customer orders in just minutes. Follow Mike Harp on LinkedIn at: https://www.linkedin.com/in/mikeharp/ Follow Gopuff on LinkedIn at: https://www.linkedin.com/company/gopuff/ Learn about the Gopuff ad platform at: http:/...
Marketing to Foodie "Localvores" with Here Here Market's Disha Gulati 02.02.2022 49:04
The CPG Guys, PVSB are joined in this episode by Disha Gulati, Founder & CEO of Here Here Market, a hyper-local hospitality marketplace helping create memorable food and beverage experiences and curated e-commerce solutions. Its mission is to democratize industry access and opportunity by connecting local talent directly with consumers. Follow Disha Gulati on LinkedIn at: https://www.linkedin....
Retailer Preference Index with dunnhumby's Grant Steadman & Eric Karlson 31.01.2022 34:40
The CPG Guys, PVSB are joined in this episode by Grant Steadman, North America President & Eric Karlson, Director of Strategy & Insights at dunnhumby, the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. Follow Grant Steadman on LinkedIn at: https://www.linkedin.com/in/grantsteadman/ Follow Eric Karlson on Lin...
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