ZoomInfo

The Context Layer Tapes

Technology EN ↓ 4 episodes

Most AI in GTM is failing, not because the models are wrong, but because the layer underneath them isn't ready. The Context Layer Tapes is the bi-weekly podcast for GTM operators responsible for the infrastructure AI actually runs on. The data, the signals, the systems that decide whether AI in GTM works or fails. Hosted by Florin Tatulea, GTM Engineer in Residence at ZoomInfo, alongside co-host John Lloyd, every episode starts with original data, lands a real take from operators in the trenches, and ends with a workflow you can actually build. No hot takes or vendor pitches. Just the da...

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ZoomInfo

Episodes

#4: Why your best investment isn't more AI (and what to do instead) 09.07.2026 22:34

Most teams are still wondering which AI tool they should buy next. But when 50 senior GTM leaders were given a blank cheque and asked what they’d build in their data stack, the answer wasn’t more agents, better prompts, or a flashier model. It was the foundation underneath. In this episode of The Context Layer Tapes, Florin Tatulea and John Lloyd dig into why 62% of senior GTM leaders said their n...

#3: Why AI can't serve your GTM stack (and how to fix it) 25.06.2026 23:30

Most teams plugged an AI agent into their CRM and expected it to just work. The data was there. The model was smart enough. It still came up short. In this episode of The Context Layer Tapes, Florin Tatulea and John Lloyd go a layer deeper than data. Drawing on research from 50 senior GTM leaders at US enterprises, they dig into why nearly three-quarters say the real blocker is how data moves betw...

#2: What GTM leaders want from AI (and how to build it) 11.06.2026 25:41

When you ask GTM leaders about AI, you expect a wish list of capabilities back. Smarter models, better content, sharper agents. But that's not what we saw on our survey. In this episode of The Context Layer Tapes, Florin Tatulea and John Lloyd pick up where episode one left off, digging into what GTM leaders actually want AI to do and why they still can't. Nearly 40% described the same ambition in...

#1: Why AI in GTM isn't working (and what's underneath it) 28.05.2026 18:54

Every GTM team that's invested in AI in the last 18 months expected leverage. What they got was a sophisticated form of double-checking. In this first episode of The Context Layer Tapes, Florin Tatulea and John Lloyd unpack fresh research from 50 senior GTM leaders at US enterprise companies. The top three things blocking them from getting value out of AI aren't three problems. They're one problem...