The Content Business

If you're looking to record virtual podcasts, live streams and other content in the best possible quality, try Riverside for free here: https://creators.riverside.com/TheContentBusiness   (Use code: CONTENT15 for 15% off any plan) ABOUT THE EPISODE:   Sergi Galiano was employee number one at Supercar Blondie, the world's largest car channel with over 185 million followers. He helped build it from...

If you're looking to record virtual podcasts, live streams and other content in the best possible quality, try Riverside for free here: ⁠https://creators.riverside.fm/TheContentBusiness⁠ (Use code: CONTENT15 for 15% off any plan) ABOUT THE EPISODE:Dr. Sheen Gurrib is the Oxford and Cambridge graduate who walked away from academia to build one of the biggest English-speaking podcasts in the Mid...

If you're looking to record virtual podcasts, live streams and other content in the best possible quality, try Riverside for free here: https://creators.riverside.com/TheContentBusiness (Use code: CONTENT15 for 15% off any plan) ABOUT THE EPISODE: Ebrahim is a mindset coach and hypnotherapist who's worked with everyone from struggling entrepreneurs to billionaires and the thing blocking al...

If you're looking to record virtual podcasts, live streams and other content in the best possible quality, try Riverside for free here: https://creators.riverside.com/TheContentBusiness (Use code: CONTENT15 for 15% off any plan) ABOUT THE EPISODE: A Star arrived in the UK at 9 years old, couldn't speak English, and had no idea what his life would become. In this episode, he sits down to br...

If you're looking to record virtual podcasts, live streams and other content in the best possible quality, try Riverside for free here: https://creators.riverside.com/TheContentBusiness (Use code: CONTENT15 for 15% off any plan) ABOUT THE EPISODE:In this episode of The Content Business, Ash & Kane draw on years of running creator sponsorship campaigns at Pod Partnerships to break down the red...

If you're looking to record virtual podcasts, live streams and other content in the best possible quality, try @Riverside for free here: https://creators.riverside.com/TheContentBusiness (Use code: CONTENT15 for 15% off any plan) ABOUT THE EPISODE: In this episode of The Content Business, Ash & Kane sit down with Riz, founder and host of Words of Rizdom, to unpack how he built the world&#3...

If you’re looking to record virtual podcasts, live streams and other content in the best possible quality, try Riverside for free here: https://creators.riverside.com/TheContentBusiness (Use code: CONTENT15 for 15% off any plan) In this episode of The Content Business, Ash & Kane sit down with Jack Whettingsteel, CEO of the Simon Squibb personal brand and HelpBnk, to unpack how they built a 20...

If you’re looking to record virtual podcasts, live streams and other content in the best possible quality, try Riverside for free here: https://creators.riverside.com/TheContentBusiness (Use code: CONTENT15 for 15% off any plan) In this episode of The Content Business, Ash & Kane sit down with George Benson to break down what it actually takes to stay relevant on YouTube for 15 years. George s...

In this episode of The Content Business, Ash & Kane sit down with Ahmed Faid, founder of Dose of Society and Dose of Emirates, to unpack how he built a 6 million+ follower media company through street interview content without becoming the face of the brand. Ahmed shares how starting in 2017 with no blueprint, pitching Snapchat with 4,000 followers, and embracing risk allowed him to turn a sim...

In this episode of The Content Business, Ash and Kane break down why user generated content is quietly outperforming traditional paid media and why most brands are still stuck in outdated advertising models. They unpack how UGC has evolved beyond influencer marketing into a core paid ads strategy, why imperfect content now converts better than polished campaigns, and how brands are leveraging crea...

ABOUT THE EPISODE In this episode of The Content Business, Ash & Kane sit down with Tim Ruscica, software engineer and tech creator, to break down how he went from coding at 12 years old to building one of the largest programming YouTube channels in the world. Tim shares how posting at extreme volume helped him scale to nearly 2 million subscribers, why he dropped out of university after landi...

ABOUT THE EPISODE In this episode of The Content Business, Ash & Kane sit down with Mahmoud Bartawi, host of Business with Bartawi, to break down how podcasting became his most powerful relationship-building tool. Mahmoud shares how his background in banking and startups shaped his approach to conversations, why he started podcasting purely to build relationships rather than make money, and ho...

In this episode of The Content Business, Ash sits down with Nick Bradley, former private equity partner turned founder and host of Scale Up with Nick Bradley, to unpack how a highly niche, audio-first podcast has generated eight figures in value. Nick shares the story of walking away from high-stakes private equity deals after a personal turning point, and how starting a podcast as a form of thera...

ABOUT THE EPISODE In this episode of The Content Business, Ash & Kane break down one of the biggest shifts happening in the creator economy right now: creators selling equity in their channels and brands offering ownership instead of cash sponsorships. They explore why private equity and VC firms are increasingly buying stakes in creator-led podcasts and media businesses, what creators actuall...

ABOUT THE EPISODE In this episode of The Content Business, Ash & Kane sit down with investor, creator, and educator Jason Graystone to break down how giving everything away for free became the foundation of an eight-figure content business. Jason explains how a single 2.5-hour YouTube video generated over $12 million by prioritising generosity, long-form trust, and a carefully designed value l...

If you’re looking to record virtual podcasts, live streams and other content in the best possible quality, try Riverside for free here: https://creators.riverside.com/TheContentBusiness   (Use code: CONTENT15 for 15% off any plan) ABOUT THE EPISODE In this episode of The Content Business, Ash & Kane sit down with Rob Moore and Carl Hartley , hosts of Cars & Money , to break down why person...

If you’re looking to record virtual podcasts, live streams and other content in the best possible quality, try Riverside for free here: https://creators.riverside.com/TheContentBusiness   (Use code: CONTENT15 for 15% off any plan) ABOUT THE EPISODE In this episode of The Content Business, Ash & Kane sit down with Michael Smoak, also known as Higherup Wellness , to unpack how authenticity, vuln...

If you’re looking to record virtual podcasts, live streams and other content in the best possible quality, try Riverside for free here: https://creators.riverside.com/TheContentBusiness   (Use code: CONTENT15 for 15% off any plan) ABOUT THE EPISODE In this episode of The Content Business, Ash & Kane explore why podcasting is entering a new phase and why podcast advertising is finally becoming...

If you’re looking to record virtual podcasts, live streams and other content in the best possible quality, try Riverside for free here: https://creators.riverside.com/TheContentBusiness   (Use code: CONTENT15 for 15% off any plan) ABOUT THE EPISODE In this episode of The Content Business, Ash & Kane explore how AI is rapidly reshaping content creation, media distribution, and monetisation acro...

Everyone wants to be a creator Very few know how to build a real business from it Welcome to The Content Business This is the podcast for creators and future creators who want more than views, likes, and viral luck. We break down how content actually turns into income and opportunity in today’s creator economy Featuring guests like Rob Moore, Carl Hartley, Jason Graystone, Michael Smoak (Higher Up...