The Content Box

The Midwest Mindset gives small businesses the big agency secrets to affordable and effective marketing. Marketing becomes a problem for most businesses because they don't have the time, budget, or expertise to do it all themselves. The Midwest Mindset is simple: Help others without expecting anything in return. This mindset is what makes our home city of Omaha, Nebraska unique in business and is...

How do you land a government contract? Are you discouraged because there doesn't seem to be any opportunities? Getting a government contract can be a great way to generate consistent income, but the process can be daunting. In this episode we're joined by Veronica Doga and Harold Sargus from the Nebraska Business Development Center and they specialize in helping small businesses with government co...

How would you like to know the secret to prospecting new business? Not just any prospects, but new business leads that actually pan out? As a small business owner, you can't waste time or money and you need results. In this episode, you'll get the secrets for free on how to successfully prospect for new business. Jeff Beals from Grow Omaha joins us once again to talk about all the secrets he uses...

Do you have a business plan? Most businesses don't have one and many don't know why they need one. In this episode, we will learn what a business plan is, how to create a business plan, and why it's important to have a business plan, even if you've been open for years.  The Nebraska Business Development is back with Tony Schultz, who joins us to discuss how their invaluable programs can be utilize...

How do you build your business empire without sacrificing the things that made your business successful in the first place? How do you stay true to yourself and your brand identity? Every small business wants to grow into an empire, but most do not. The reason? They try to be something they're not, and customers can see right through it. In this episode we're joined by Mike Tyler who, along with T...

An overnight success, fifteen years in the making. Nothing happens overnight and, as an entrepreneur, you know how much hard work it takes to succeed. However, we can also work smarter, not harder, when we have the right tools and techniques. How do you go from the basement of your house to competing with major competitors in your industry? In this episode we keep it simple, providing practical me...

Your business must have recurring revenue to ensure its growth and success, but how do you get customers to return again and again? The answer is a Subscription Business Model, a concept not unique to any one type of industry. In this episode, we'll learn how to create a subscription business model with our guest, Jennifer Colwell, who has built her company Entry Envy into a success using this ver...

Is Your Greatest Weakness Your Greatest Strength? What would happen if you revealed your greatest 'weakness' to your peers? As entrepreneurs, we tend to hide our mistakes, faults, and failures until it's too late for anyone to help us. Today I will reveal to you my 'big, embarrassing thing' so that you can see what happens when we don't hide from our 'weakness,' but instead, turn it into our great...

Did you know that 50% of businesses will fail within their first 5 years and only 25% make it to year 15?  Fortunately for entrepreneurs here in Nebraska, there is a zero-cost, free option for you to not only avoid going out of business but thrive for decades to come! Oh, and did I mention that it is FREE? Today we are going to reveal Nebraska's best-kept secret for businesses - The Nebraska Busin...

How many businesses fail? Unfortunately, the odds aren't in our favor. Over half of new businesses fail within five years. So how do you not go out of business within your first year? In this episode you will learn why businesses fail, what to look out for, and how to increase your chance of success. Jeremy Aspen, CFO of Anequim talks about the crucial things you need to know on how to not go out...

How do you generate new business leads? What is the likelihood those leads go anywhere? In this episode you will learn the secrets to generating new business leads that actually work. Andy Alloway, President and CEO at Nebraska Realty joins us in the studio and shares his insights on how to develop client relationships, planning and building marketing assets that get results. Know the secret to ge...

Are you doing the same things that other successful entrepreneurs in Omaha are doing? There are universal fundamentals for business and then there is the unique way in which Omaha entrepreneurs set themselves apart from the rest of the country, if not globally.  Jeff Beals has watched and been a part of Omaha's business community to not only see it all, but talk about it all on his radio show and...

Search Engine Optimization (SEO) is crucial to the success of your business. Unfortunately many people don't know what it is, why it's important, or what they can do themselves. In this episode we ask the basic questions that we all wish someone would answer and the simple no-cost tips for your business to follow. Our resident SEO expert Joseph Kenney is back to give us the rundown on all things s...

What can Hip Hop teach a business owner like you? Becoming a success in the culture of hip hop requires every single strength that defines Entrepreneurship. On this episode we are joined by Omaha legend Houston Alexander, who has been at the forefront of Hip Hop Culture for decades, from b-boying to Emceeing, DJing, and, of course, knocking people out in the ring.  Listen and Learn How to Succeed...

Do you know the top marketing mistakes small businesses make? If you don't, how will you know how to avoid them? Large businesses have spent millions of dollars on marketing campaigns that have failed, but small businesses can't afford to try and fail with marketing. We're  j oined by Wendy Wiseman, the president and Chief Creative Officer at Zaiss & Company, a marketing consultant firm in Omaha,...

We've shared the tools, but what does implementing the process and procedures look like? Gwenn Aspen is back and turns the mic on Matt Tompkins. It's been several weeks since their EOS Mentor meeting and Matt shares how implementing process and procedures has increased and added value to the production at Two Brothers Creative. Additional Resources: Systemize and scale with  www.sweetprocess.com C...

Gwenn Aspen started her company less than 6 years ago and the first thing she did was create the processes and procedures, because this is what has catapulted Anequim to become the 4th fastest growing private company in the state of Nebraska and 612th nationwide, highlighting the importance of processes and procedures. On this episode of The Omaha Podcast we will learn why processes and procedures...

Who are the entrepreneurs that you admire most? I get inspired learning about women entrepreneurs because they have the most to teach. All entrepreneurs experience the highs and lows that come with building a company, but women-led businesses are on a different level entirely and they are creating major shifts in society. Omaha has an abundance of stories and case studies that highlight how much w...

Do you have what it takes to be a successful woman entrepreneur? In this episode we'll learn about the additional resilience, ingenuity, and grit it takes to succeed despite the roadblocks many women face. We'll hear from two women who built the powerhouse law firm of Hightower Reff Law, Susan Reff and Tracy Hightower Henne, who will show us what it takes to be a successful women entrepreneur.  Ta...

Have you ever asked your customers why they do business with you? More than your product or service, it is an ROI we will track today, for to invest in relationships for business success.  On today's episode we are joined by an expert who will show you how you someone feel special is the biggest investment you can make for your business and it will impact your business for a lifetime. Today you wi...

How do you network effectively, to actually get results, with limited time and resources? Today we are going to turn you into a networking pro with proven strategies, specifically for Omaha. These techniques are easy to implement, don't cost money, and allow you just be yourself and enjoy building new relationships.  Christopher Slater is a networking guru who knows the ins and outs of the various...

Over 50% of consumers and employees demand strongly that a company take a stand on an issue, but how do you speak out on a social issue without hurting your business? Today we learn from one of the best, Senator Megan Hunt, who shares how she has done this the right way and the wrong way.  We'll give you the simple tips on if you should speak out, what you should think about first, and how to do i...

How would you like to add 30% more google traffic to your local business? Not only can you, you can do it for FREE! Google My Business, now known as Google Business Profile, is a local SEO gold mine for locally owned businesses. In this episode, our Google and SEO expert Joseph Kenney shares his most effective tips to increase your google business profile and SEO.  In this episode we will cover: W...

I want you to imagine an artist, a painter or sculptor, now there's a good chance that we have an image of a starving artist in your head right now. The reality is that you don't have to be a starving artist if you simply take a different approach.  On today's episode we are joined by Jeff Koterba who embodies the artistic passion we admire so much, as well as how to make a living doing it. Today...

How do you do what you love and actually make a living doing it? On today's episode we will give you the playbook on how to do what you love for a living with Omaha stories that prove it is never too late to make it happen. They say to love what you do and you'll never work a day in your life, so on today's episode you will learn exactly how to make that happen.  Additional Resources Tony Robbins...